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Author: Rajesh Srivastava
Publisher: Portfolio
ISBN: 9780143456421
Category : Self-Help
Languages : en
Pages : 352
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Book Description
Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Author: Rajesh Srivastava
Publisher: Portfolio
ISBN: 9780143456421
Category : Self-Help
Languages : en
Pages : 352
Get Book Here
Book Description
Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Author: Judy Samuelson
Publisher: Berrett-Koehler Publishers
ISBN: 1523089989
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Author: Natalie Canavor
Publisher: Pearson Education
ISBN: 0137015429
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Author: Bill Aulet
Publisher: John Wiley & Sons
ISBN: 1118692284
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Author: Margot Machol Bisnow
Publisher: New Harbinger Publications
ISBN: 1626253927
Category : Family & Relationships
Languages : en
Pages : 292
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Book Description
In this book, a political powerhouse and mother of two thriving entrepreneurs interviews the moms of over fifty of today’s most successful innovators and—based on her findings—provides ten rules for raising confident, fearless, self-made individuals whose ideas and drive will change the world. Is your child passionate about something? Maybe it’s music, sports, theatre, writing, building things, or helping others—the kind of creative pursuits that create distinguished leaders and make change in the world. All parents want their kids to have success, but how do you help them cultivate their talent and vision for a personally fulfilling and financially successful life? Once you’ve recognized their drive and passion, how do you set your little trailblazers free? Raising an Entrepreneur presents seventy-six stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars—they’re the ones who turn their passions into ingenious projects, because they’re willing to risk failure to make their dreams come true. Highlighting the various achievements of innovators from a wide range of cultural and socioeconomic backgrounds—such as Geek Squad’s Robert Stephens and Nantucket Nectars' Tom Scott, nonprofit founders like Mama Hope’s Nyla Rodgers and Pencils of Promise's Adam Braun, profit for purpose creators like TOMS Shoes' Blake Mycoskie and FEED Projects’ Ellen Gustafson, activists like Mike de la Rocha and Erica Ford, and artists like actress Emmanuelle Chriqui and songwriter Benny Blanco—and with photos of the entrepreneurs as children, these inspirational interviews will provide guidance and support on nurturing your own change maker. Not every kid will be an entrepreneur, but all kids have something that makes them unique. If you’re seeking a way to nurture your children’s passions and help them harness their talent, drive, and grit into a fulfilling life purpose, this book is for you. With these ten rules and numerous inspiring stories, you’ll gain confidence in raising your child into a creatively successful adult.
Author: William Heinecke
Publisher: John Wiley & Sons
ISBN: 1118178750
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.
Author: Marnus Broodryk
Publisher: Robinson
ISBN: 1472144678
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Discover the secrets that distinguish successful entrepreneurs from those who fail, and learn which rules to follow and which to break. This is not just another one of those books about 'rules'; this book may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on? Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do. A business should be more than just a venture - it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle. Marnus Broodryk, one of South Africa's best-known young entrepreneurs, shares the lessons he wishes he'd been taught before he started out.
Author: Rob Yeung
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814346977
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Nearly everyone has thought about starting up their own business at one time or another. Working for other people is no longer the only option that we have these days. But what does it really take to become an entrepreneur? Combining genuinely practical advice with an easily digestible format, Rob Yeung guides you through the things you need to know in order to set up on your own. You don’t have to do something entirely new, you could just do it better, and this book shows you how to get motivated, make a business plan and sell your product quickly and effectively.
Author: Timothy R. Pearson
Publisher: McGraw Hill Professional
ISBN: 0071762566
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
Author: Miles Spencer
Publisher: HarperBusiness
ISBN: 9780066619958
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Thinking about starting a business?Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on... MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness make for some of the most brutally honest advice you are ever likely to hear in your business life. Each chapter presents a powerful lesson in the art and science of building a business. Each lesson is brought home forcefully using the story of a real-life entrepreneur who has been there, done that. You will encounter the lives of small-business owners from a wide variety of industries and backgrounds, providing you with a rich fabric of trials and triumphs. The book is divided into seven parts, covering the most vital issues facing the small-business owner--or the individual thinking about going into business. You'll find answers to these questions and more: What does it take to succeed in the rough-and--tumble world of entrepreneurship? Where do the best ideas come from? How do you discern what the marketplace is really looking for? People--you can't work with them, you can't succeed without them. What do you do? Money is the lifeblood of a business. How do you I keep it flowing? How do you deal with the legal issues that can make you or break you? When is it time to "take the money and run"? Most entrepreneurs are flying without a map, and most eventually crash and burn. But this witty and wise book, filled with advice, lessons, and tips from guests, mentors, and friends of the MoneyHunt television show, can quickly show you how to avoid disaster as you work to create and grow a dynamic business. All the realities of going it alone in business are here, in all their harsh but splendid glory. Whether it's just an idea that you've been tossing around with friends or a carefully researched and structured plan that you've been developing for years, MoneyHunt helps you learn from the experiences of others and provides you with the real realities of the business world, the facts and the truths that are left out of the textbooks.
