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Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 161035110X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 161035110X
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Author: Sara McCorquodale
Publisher: Bloomsbury Publishing
ISBN: 1472972007
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Author: Duncan Brown
Publisher: Routledge
ISBN: 0750686006
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
Author: Danielle Harlan
Publisher: McGraw Hill Professional
ISBN: 1259641929
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Say goodbye to the old model of leadership. SAY HELLO TO THE NEW ALPHAS. If you want to make an impact—in your work, your life, and the world at large—it’s time to scrap the traditional thinking about leadership. The game is changing. Power is shifting. And a brave new movement of leaders are redefining success, rewriting the rules, and revolutionizing leadership for the modern world. Meet the New Alphas... NEW ALPHAS STRIVE TO BE SUCCESSFUL. But their definition of success goes beyond personal achievement. NEW ALPHAS VALUE PERSONAL FULFILLMENT. But they also want to be a force for good in the world. NEW ALPHAS MOTIVATE AND INSPIRE. They use their power and influence to improve the lives of others. NEW ALPHAS TRANSFORM ORGANIZATIONS. They spark ideas, generate excitement, and make things happen. If this sounds like the kind of leader you’d like to be, then this book is the roadmap you’ve been waiting for. The New Alpha offers a complete, holistic, interactive program that is designed to help you find meaning and fulfillment in your life while increasing your competency as a leader. It provides a step-by-step, developmental framework for setting goals, building relationships, and using your power and influence to incite positive change. It’s data-driven, customizable, and refreshingly candid about what it takes to be an exceptional leader in a rapidly changing global economy. The old Alpha is dead. Long live The New Alpha. This step-by-step guide to New Alpha leadership includes: • Self-assessments that will help you to customize the program to meet your personal needs • Short- and long-term planning templates, including sample daily plans • A personalized tracking system, including weekly check-in templates, that will allow you to monitor and increase your progress over time • Advice for dealing with difficult people and for reaching out to potential mentors and sponsors who will support and encourage you along the way • Tips, tricks, and tools for being an engaging, inspiring, and supportive leader––who also gets results • Other essential resources that that will help you to be exceptional and maximize your impact
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the immense potential of the blogosphere in marketing. You will also discover that : blogs make it possible to target small markets of enthusiasts who are otherwise very difficult to reach; bloggers are totally invested in a subject that carries them; the Internet makes it possible to create highly involved communities, governed by their own codes and standards; to dialogue with the blogosphere, you need to adopt the right tone and a spirit of exchange; the company can take advantage of these channels to create a real close relationship with its audience. The Internet has created multiple spaces that represent a vast potential for the company to exploit. Among them, the blogosphere stands out for the investment of its members. More and more numerous and listened to, they are becoming real influencers for entire communities. Position yourself intelligently on these platforms and you will gain visibility and image. Will you be able to establish a productive relationship with these influencers? *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Olivia Yallop
Publisher: Scribe Us
ISBN: 9781950354870
Category : Computers
Languages : en
Pages : 288
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Book Description
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.
Author: Kristy Sammis
Publisher: John Wiley & Sons
ISBN: 1119114098
Category : Business & Economics
Languages : en
Pages : 55
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Book Description
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Author: Sara McCorquodale
Publisher: Bloomsbury Publishing
ISBN: 147297199X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Author: Cedenheim
Publisher: Cedenheim Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
