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Author: Robert H. Bloom
Publisher: Greenleaf Book Group
ISBN: 1608320243
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
This book delivers a practical strategy for recruiting & retaining today's seller-agnostic customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them -- at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.
Author: Robert H. Bloom
Publisher: Greenleaf Book Group
ISBN: 1608320243
Category : Business & Economics
Languages : en
Pages : 158
Get Book Here
Book Description
This book delivers a practical strategy for recruiting & retaining today's seller-agnostic customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them -- at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.
Author: Anuradha Sajjanhar
Publisher: Cambridge University Press
ISBN: 1009349740
Category : Political Science
Languages : en
Pages : 199
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Book Description
If right-populists have had enough of establishment experts, how do they replace them, with whom, and to what effect? Presenting the first in-depth analysis of India's new intellectual elite in the wake of a Hindu supremacist government, The New Experts investigates the power of appointed experts in normalising ideologies of governance, beyond party rhetoric. The New Experts presents an accessible narrative of how and why particular ideas gain prominence in elite policy and political discourse. Drawing on in-depth interviews and ethnographic research with national and international policy makers, politicians, bureaucrats, consultants, and journalists, this book analyses how political leaders in India strategically use modes of populist spectacle and established technocratic institutions to produce shared visions of glorified technological and hyper-nationalist futures. This title is part of the Flip it Open Programme and may also be available open access. Check our website Cambridge Core for details.
Author: Philip E. Tetlock
Publisher: Princeton University Press
ISBN: 1400888816
Category : Political Science
Languages : en
Pages : 368
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Book Description
Since its original publication, Expert Political Judgment by New York Times bestselling author Philip Tetlock has established itself as a contemporary classic in the literature on evaluating expert opinion. Tetlock first discusses arguments about whether the world is too complex for people to find the tools to understand political phenomena, let alone predict the future. He evaluates predictions from experts in different fields, comparing them to predictions by well-informed laity or those based on simple extrapolation from current trends. He goes on to analyze which styles of thinking are more successful in forecasting. Classifying thinking styles using Isaiah Berlin's prototypes of the fox and the hedgehog, Tetlock contends that the fox--the thinker who knows many little things, draws from an eclectic array of traditions, and is better able to improvise in response to changing events--is more successful in predicting the future than the hedgehog, who knows one big thing, toils devotedly within one tradition, and imposes formulaic solutions on ill-defined problems. He notes a perversely inverse relationship between the best scientific indicators of good judgement and the qualities that the media most prizes in pundits--the single-minded determination required to prevail in ideological combat. Clearly written and impeccably researched, the book fills a huge void in the literature on evaluating expert opinion. It will appeal across many academic disciplines as well as to corporations seeking to develop standards for judging expert decision-making. Now with a new preface in which Tetlock discusses the latest research in the field, the book explores what constitutes good judgment in predicting future events and looks at why experts are often wrong in their forecasts.
Author: Sheldon Rampton
Publisher: Tarcher
ISBN:
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
"In Trust Us, We're Experts! journalists Sheldon Rampton and John Stauber unmask the sneaky and widespread methods industry uses to influence opinion through bogus reports, doctored data, and manufactured facts. Rampton and Stauber show how corporations and public relations firms have seized upon remarkable new ways of exploiting your trust to get you to buy what they have to sell: letting you hear their pitch from a neutral third party, such as a professor or a pediatrician or a soccer mom or a watchdog group." "The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they say. In many cases, they have been paid handsomely for their "opinions.""--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Matthew Hussey
Publisher: Harper Collins
ISBN: 0062241761
Category : Family & Relationships
Languages : en
Pages : 207
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Book Description
Most dating books tell you what NOT to do. Here's a book dedicated to telling you what you CAN do. In his book, Get the Guy, Matthew Hussey—relationship expert, matchmaker, and star of the reality show Ready for Love—reveals the secrets of the male mind and the fundamentals of dating and mating for a proven, revolutionary approach to help women to find lasting love. Matthew Hussey has coached thousands of high-powered CEOs, showing them how to develop confidence and build relationships that translate into professional success. Many of Matthew’s male clients pressed him for advice on how to apply his winning strategies not to just get the job, but how to get the girl. As his reputation grew, Hussey was approached by more and more women, eager to hear what he had learned about the male perspective on love and romance. From landing a first date to establishing emotional intimacy, playful flirtation to red-hot bedroom tips, Matthew’s insightfulness, irreverence, and warmth makes Get the Guy: Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve a one-of-a-kind relationship guide and the handbook for every woman who wants to get the guy she’s been waiting for.
Author: Timothy Mitchell
Publisher: Univ of California Press
ISBN: 9780520232624
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Publisher Description
Author: William Easterly
Publisher: Basic Books
ISBN: 0465080901
Category : Political Science
Languages : en
Pages : 479
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Book Description
In this "bracingly iconoclastic” book (New York Times Book Review), a renowned economics scholar breaks down the fight to end global poverty and the rights that poor individuals have had taken away for generations. In The Tyranny of Experts, renowned economist William Easterly examines our failing efforts to fight global poverty, and argues that the "expert approved" top-down approach to development has not only made little lasting progress, but has proven a convenient rationale for decades of human rights violations perpetrated by colonialists, postcolonial dictators, and US and UK foreign policymakers seeking autocratic allies. Demonstrating how our traditional antipoverty tactics have both trampled the freedom of the world's poor and suppressed a vital debate about alternative approaches to solving poverty, Easterly presents a devastating critique of the blighted record of authoritarian development. In this masterful work, Easterly reveals the fundamental errors inherent in our traditional approach and offers new principles for Western agencies and developing countries alike: principles that, because they are predicated on respect for the rights of poor people, have the power to end global poverty once and for all.
Author: James Quinn
Publisher: William Morrow
ISBN: 9780688075118
Category : Games & Activities
Languages : en
Pages : 278
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Book Description
In his newest book, Quinn introduces 14 of the top modern handicappers, pointing out their similarities and differences and how each of them expends a great deal of intellectual effort to beat the odds.
Author: Harry Collins
Publisher: John Wiley & Sons
ISBN: 074568274X
Category : Science
Languages : en
Pages : 84
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Book Description
To ordinary people, science used to seem infallible. Scientists were heroes, selflessly pursuing knowledge for the common good. More recently, a series of scientific scandals, frauds and failures have led us to question science’s pre-eminence. Revelations such as Climategate, or debates about the safety of the MMR vaccine, have dented our confidence in science. In this provocative new book Harry Collins seeks to redeem scientific expertise, and reasserts science’s special status. Despite the messy realities of day-to-day scientific endeavor, he emphasizes the superior moral qualities of science, dismissing the dubious “default” expertise displayed by many of those outside the scientific community. Science, he argues, should serve as an example to ordinary citizens of how to think and act, and not the other way round.
Author: Ian Davidson
Publisher: Profile Books
ISBN: 1847652247
Category : Biography & Autobiography
Languages : en
Pages : 794
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Book Description
We think of Voltaire as the epitome of the Enlightenment; in his own time he was also the most famous and controversial figure in Europe. Davidson tells the whole, rich story of his life (1694-1778) - his early imprisonment in the Bastille; exile in England and his mastery of English; an obsession with money, of which he made a huge amount; a scandalous love life; his infatuation with Frederick the Great; a long exile on the borders of Switzerland; his passion for watch-making; his human rights campaigns and his triumphant return to Paris to die there as celebrity extraordinaire. Throughout all of this Voltaire's life was always informed by two things: a belief in the essential value of toleration in the face of fanaticism; and in the right of every man to think and say what he liked. It is rare to have such a vivid portrait of a great man.
