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Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
Author: Jill McKeever
Publisher: Andrews McMeel Publishing
ISBN: 1524866725
Category : Body, Mind & Spirit
Languages : en
Pages : 208
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Book Description
A visually entrancing and esoteric guide to connecting with plants through the senses. In The Spirit of Botany, artist and perfumer Jill McKeever reveals her personal rituals and creative methods of using aromatic botanical materials in incense, perfume, tisanes, ritual baths, and much more. In addition to dozens of recipes, McKeever offers her reflections on sustainability, synesthesia, creativity, and her own experience of turning her passion for this work into the indie perfume brand, For Strange Women. Appropriate for hobbyists and career alchemists alike, The Spirit of Botany features inspiring photography and a mysterious aesthetic, immersing readers in the countless biological, emotional, energetic, and spiritual benefits of aromatherapy and herbalism.
Author: Michael Houlihan
Publisher: Footnotes Press
ISBN: 9780999504208
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.
Author: Raymond Buckland
Publisher: Llewellyn Worldwide
ISBN: 0738703990
Category : Body, Mind & Spirit
Languages : en
Pages : 407
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Book Description
The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.
Author: Andrew Wommack
Publisher: Destiny Image Publishers
ISBN: 1680313983
Category : Religion
Languages : en
Pages : 96
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Book Description
The New You It's important to understand what happened when you received Jesus as your Savior. That knowledge and understanding will keep the Word that was sown in your heart from being stolen by Satan. There is more to salvation than you have ever imagined. The forgiveness of sin was not the only thing included in your salvation. From God's perspective, it is just the beginning, a means to an end. Fellowship is the real goal. Now, become a disciple (learner and follower) of Jesus. Learn what separates Christianity from every other religion; how God sees past, present, and future sins; and much more. The Holy Spirit Living the abundant life that Jesus provided is impossible without the Holy Spirit. Before Jesus disciples received Him, they were weak and fearful. After receiving, each one became a powerhouse of God's miraculous power, and that's available to you. If you believe the Bible is true, then you must also believe the baptism in the Holy Spirit is God's will for everyone. In this book, Andrew establishes the validity of speaking in tongues, talks about the many gifts that accompany it, shares other little-known benefits, and explains how to begin speaking in tongues.
Author: Andrew Wommack
Publisher: Destiny Image Publishers
ISBN: 1606830376
Category : Religion
Languages : en
Pages : 149
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Book Description
Have you ever asked yourself what changed when you were "born again?" You look in the mirror and see the same reflection - your body hasn't changed. You find yourself acting the same and yielding to those same old temptations - that didn't seem to change either. So you wonder, Has anything really changed? The correct...
Author: Jim Cymbala
Publisher: Zondervan
ISBN: 0310411734
Category : Religion
Languages : en
Pages : 238
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Book Description
Nothing will change your prayer life, your church, or your study of God's Word more than opening your heart to the Holy Spirit. Join Pastor Jim Cymbala as he invites you to discover a deeper understanding of how the Holy Spirit moves, and let Spirit Rising be your guide along the way. What will God do when you open your life to the Holy Spirit? Christianity is impossible without the Holy Spirit. So why do we talk so little about him? In Spirit Rising, Jim Cymbala combines biblical insights with stunning stories of the Holy Spirit's work to help you experience God's power in a new way. For so many of us, faith is harder than it should be. Discouraged, anxious, and worn down, we wonder what happened to the power and the joy that Jesus promised. But Jim believes that many of us are missing something vital. In Spirit Rising, Jim teaches us that if you aren't vitally in touch with God's Spirit, you are missing out on the life God has for you. With stunning stories of God at work and biblical teaching about the Holy Spirit, Jim invites you to experience God as the Bible intended, teaching us how to: Tap into the power of the Holy Spirit Look for signs and symbols of renewal in your life Surrender to the Holy Spirit Praise for Spirit Rising: "Jim Cymbala invites you and me to raise our sails and ride the warm winds of God's Spirit. His careful study and personal credibility merge to create this guide to power-packed living." --Max Lucado, pastor; New York Times bestselling author "The blend of solid biblical teaching from an anointed pastor and heart-moving personal testimonies gives extra spiritual power to this book. Whether you are a young believer or a mature saint, Spirit Rising will help you experience a deeper relationship with the Holy Spirit." --Warren W. Wiersbe, author; professor; preacher
Author: Paul W. Brand
Publisher: Servant Ministries
ISBN: 9780892838691
Category :
Languages : en
Pages : 221
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Book Description
A renowned surgeon and bestselling author draws a fascinating analogy between God's design of our physical bodies and his design of our souls. Revealing the wonders of the human body--its structure, its appetities, its dependence on God's creation for food, its intricate means of growing and sustaining itself--Dr. Brand delights readers with the genius of the Creator and how he cares for his creation.
Author: Allie Michelle
Publisher: Andrews McMeel Publishing
ISBN: 1524874248
Category : Poetry
Languages : en
Pages : 151
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Book Description
A revised and expanded edition of the bestselling Explorations of a Cosmic Soul. Align your soul and spirit with this beautiful collection of poetry straight from the author’s heart. Written by Allie Michelle, this edition includes her author notes that convey the energy she experienced when writing these poems. Inspiring and powerful, Allie's words will sweep you off your feet delivering the message that YOU are a cosmic being.
