The Myopia Myth PDF Download
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Author: Donald S. Rehm
Publisher: IMPA
ISBN: 9780960847600
Category : Medical
Languages : en
Pages : 180
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Book Description
Author: Donald S. Rehm
Publisher: IMPA
ISBN: 9780960847600
Category : Medical
Languages : en
Pages : 180
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Book Description
Author: Theodore Levitt
Publisher: Harvard Business Press
ISBN: 1422126013
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Author: Steve Gallop
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Steve Gallop, OD has been practicing optometry in Pennsylvania since 1990. His personal experience as a patient, along with his many years as an optometrist give him a unique perspective on the nuances of the evaluation and treatment of many types of vison problems, including myopia. Many people - professional and otherwise - are offering various options for dealing with myopia (nearsightedness). This book provides a more thorough perspective on what is available than what is typically provided by other sources. Unlike so many other books, this is in no way a how-to-do-it-yourself guide. Instead, it is meant to explain the complexities of myopia, how you might begin to understand your own situation, and how to go about finding the best people to work with to improve your vision.
Author: Andrei Martyanov
Publisher: SCB Distributors
ISBN: 0998694762
Category : Political Science
Languages : en
Pages : 291
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Book Description
"Marytanov explains why and how the US armed forces have lost the military supremacy they thought they once had and how Russia, which supposedly had been defeated in the Cold War, succeeded not only in catching up with USA, but actually surpassing it in many key domains such as long range cruise missiles, diesel-electric submarines, air defenses, electronic warfare, air superiority and many others. Andrei Martyanov's book is an absolute 'must read' for any person wanting to understand the reality of modern warfare and super-power competition." THE SAKER While exceptionalism is not unique to America, the intensity of their conviction and its global ramifications are. This view of its exceptionalism has led the US to grossly misinterpret—sometimes deliberately—the causative factors of key events of the past two centuries. Accordingly, the wrong conclusions have been derived, and very wrong lessons learned. Nowhere has this been more manifest than in American military thought and its actual application of military power. Time after time the American military has failed to match lofty declarations about its superiority, producing instead a mediocre record of military accomplishments. Starting from the Korean War the United States hasn’t won a single war against a technologically inferior, but mentally tough enemy. The technological dimension of American “strategy” has completely overshadowed any concern with the social, cultural, operational and even tactical requirements of military (and political) conflict. With a new Cold War with Russia emerging, the United States enters a new period of geopolitical turbulence completely unprepared in any meaningful way—intellectually, economically, militarily or culturally—to face a reality which was hidden for the last 70+ years behind the curtain of never-ending Chalabi moments and a strategic delusion concerning Russia, whose history the US viewed through a Solzhenitsified caricature kept alive by a powerful neocon lobby, which even today dominates US policy makers’ minds. Martyanov’s former Soviet military background enables deep insight into the fundamental issues of warfare and military power as a function of national power—assessed correctly, not through the lens of Wall Street “economic” indices and a FIRE economy, but through the numbers of enclosed technological cycles and culture, much of which has been shaped in Russia by continental warfare and which is practically absent in the US.
Author: Craig M. Cameron
Publisher: Cambridge University Press
ISBN: 9780521441681
Category : History
Languages : en
Pages : 320
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Book Description
A study of the cultural dynamics of ground combat.
Author: William Harrison Boyer
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Exposes the conflict between the forces suporting growing corporate power in America and the needs of a democratic society to achieve a just and sustainable future; shows how the priorities of the media and schools in furthering the corporate agenda are undermining rather than helping to achieve ecological sustainability and social justice. [back cover].
Author: Benjamin Wiker
Publisher: Simon and Schuster
ISBN: 1596981172
Category : Science
Languages : en
Pages : 210
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Book Description
The Darwin Myth casts aside Darwinism's politically correct veneer and offers a critical, scientific analysis of Darwin's life and his history–changing theory. Without vilifying or deifying Darwin, Wiker reveals the story of the complicated man with a love for family, science, and a passion to eliminate God from public thought.
Author: Chad Montrie
Publisher: Univ of California Press
ISBN: 0520965159
Category : Nature
Languages : en
Pages : 196
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Book Description
Since its publication in 1962, Rachel Carson’s book Silent Spring has often been celebrated as the catalyst that sparked an American environmental movement. Yet environmental consciousness and environmental protest in some regions of the United States date back to the nineteenth century, with the advent of industrial manufacturing and the consequent growth of cities. As these changes transformed people's lives, ordinary Americans came to recognize the connections between economic exploitation, social inequality, and environmental problems. As the modern age dawned, they turned to labor unions, sportsmen’s clubs, racial and ethnic organizations, and community groups to respond to such threats accordingly. The Myth of Silent Spring tells this story. By challenging the canonical “songbirds and suburbs” interpretation associated with Carson and her work, the book gives readers a more accurate sense of the past and better prepares them for thinking and acting in the present.
Author: Roman Meinhold
Publisher: transcript Verlag
ISBN: 3839424372
Category : Social Science
Languages : en
Pages : 167
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Book Description
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Author: Andrés Reséndez
Publisher: HarperCollins
ISBN: 0544602676
Category : Social Science
Languages : en
Pages : 453
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Book Description
NATIONAL BOOK AWARD FINALIST | WINNER OF THE BANCROFT PRIZE. A landmark history—the sweeping story of the enslavement of tens of thousands of Indians across America, from the time of the conquistadors up to the early twentieth century. Since the time of Columbus, Indian slavery was illegal in much of the American continent. Yet, as Andrés Reséndez illuminates in his myth-shattering The Other Slavery, it was practiced for centuries as an open secret. There was no abolitionist movement to protect the tens of thousands of Natives who were kidnapped and enslaved by the conquistadors. Reséndez builds the incisive case that it was mass slavery—more than epidemics—that decimated Indian populations across North America. Through riveting new evidence, including testimonies of courageous priests, rapacious merchants, and Indian captives, The Other Slavery reveals nothing less than a key missing piece of American history. For over two centuries we have fought over, abolished, and tried to come to grips with African American slavery. It is time for the West to confront an entirely separate, equally devastating enslavement we have long failed truly to see. “The Other Slavery is nothing short of an epic recalibration of American history, one that’s long overdue...In addition to his skills as a historian and an investigator, Résendez is a skilled storyteller with a truly remarkable subject. This is historical nonfiction at its most important and most necessary.” — Literary Hub, 20 Best Works of Nonfiction of the Decade ““One of the most profound contributions to North American history.”—Los Angeles Times
