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Author: Natasha Courtenay-Smith
Publisher: Piatkus
ISBN: 034941405X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.
Author: Holly Wainwright
Publisher: Allen & Unwin
ISBN: 1760639222
Category : Fiction
Languages : en
Pages : 345
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Book Description
Sometimes life behind the screen is not as rosy as it seems... For fans of Zoe Foster-Blake and Liane Moriarty, The Mummy Bloggers is the feisty, fast-paced and funny debut novel from Mamamia's Head of Entertainment Holly Wainwright. 'The freshest, funniest new voice in fiction since Liane Moriarty.' Mia Freedman Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online. Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past. Abi Black has quit sugar, moved to the country and is homeschooling her kids. Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime. All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there... When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide. The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters.
Author: Natasha Courtenay-Smith
Publisher: Piatkus
ISBN: 034941405X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.
Author: Edson Tandoc Jr.
Publisher: Routledge
ISBN: 1000296628
Category : Language Arts & Disciplines
Languages : en
Pages : 283
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Book Description
This edited collection examines critical incidents journalists have faced across different media contexts, exploring how journalists and other key actors negotiate various aspects of their work. Ranging from the Rwandan genocide to the News of the World hacking scandal in the UK, this book defines a critical incident as an event that has led journalists to reconsider their routines, roles, and rules. Combining theoretical and practical analysis, the contributors offer a discussion of the key events that journalists cover, such as political turmoil or natural disasters, as well as events that directly involve and affect journalists. Featuring case studies from countries including Australia, Germany, Brazil, Kenya, and the Philippines, the book explores the discourses that critical events have generated, how journalists and other stakeholders have responded to them, and how they have reshaped (or are reshaping) journalistic norms and practices. The book also proposes a roadmap for studying such pivotal moments in journalism. This one-of-a-kind collection is a valuable resource for students and scholars across journalism studies disciplines, from journalism history, to sociology of news, to digital journalism and political communication.
Author: Berrin Beasley
Publisher: Rowman & Littlefield
ISBN: 0739174126
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
Social media is ubiquitous. From Facebook and Twitter to YouTube, the blogosphere, and Massively Multi-Player Online Role-Playing Games, people have plugged into numerous online venues for social, intellectual, and leisure activities. The pervasiveness of social media calls for ethical reflection, and one of the most pertinent values at stake is that of truth. Current figures estimate there are more than 1 billion social media users worldwide with the ability to connect with people who share similar interests, to present themselves as experts on anything and everything no matter their qualifications, and to contribute the types of factual information formerly limited to professional communication outlets such as news agencies. It's this wide-ranging definition of truth that demands evaluation of the myriad ways social media affect society. This volume does just that by collecting insights from leading experts in the communication and philosophy disciplines as they examine a variety of issues related to the value of truth in the realm of social media.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749471034
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Author: Maria-José Blanco
Publisher: Routledge
ISBN: 1000383326
Category : Literary Criticism
Languages : en
Pages : 224
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Book Description
This volume brings together scholars, students and writers as well as artists from around the world. By choosing a thematic focus on "transition" in women’s lives, we present research on women who have crossed biological, geopolitical and political borders as well as emotional, sexual, cultural and linguistic boundaries. The international approach brings together different cultures and genres in order to emphasize the links and connections that bind women together, rather than those which separate them. The chapters consider the ways in which the changes and transitions women undergo influence the world we live in. We are particularly interested in the idea of crossing borders and how this influences identity and belonging, and the theme of crossing boundaries in the context of motherhood as well as sexual orientation. The topic is timely given the waves of migration all around the world in recent times. The contributors deal with issues central to contemporary life, such as gender equality and women’s empowerment, as well as understanding women’s identities and being sensitive to fluid concepts of gender and sexuality.
Author: William M. Pride
Publisher: Cengage AU
ISBN: 017038618X
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author: Makaia Carr
Publisher: Penguin Random House New Zealand Limited
ISBN: 0143772538
Category : Health & Fitness
Languages : en
Pages : 227
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Book Description
‘I want to create a ripple effect – a wave of body positivity.’ Inspirational blogger Makaia Carr left school at 16 and was pregnant with her first child a year later. In her own words, she was a ‘Maori teen mum from the ’Naki’ who others expected to end up on the DPB. Instead she worked her way up through the fashion industry, launched her own online fitness community and clothing brand, and is now in demand as a motivational speaker and social media influencer. She has overcome depression and what she now recognises was an unhealthy relationship with her body, to promote a message of self-love and empowerment. In Keeping it Real, Makaia openly shares her struggles and the strategies that help her to maintain a positive body image and outlook. Her story is a reminder that physical and emotional well-being starts with self-acceptance. As she says, 'self-loathing is imprisonment; self-love is liberation'.
Author: Cathy Bussey
Publisher: Pearson UK
ISBN: 0273746596
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public Understand the elements of a PR campaign and how to pitch to the media Find out how to manage a crisis Discover the power of social networking and how to get noticed online
Author: Rebecca Feasey
Publisher: Springer
ISBN: 3030177874
Category : Social Science
Languages : en
Pages : 280
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Book Description
This book examines the representation of infertility, assisted reproduction, miscarriage, adoption and surrogacy in a wide range of media, including blogs, vlogs, social media posts and factual programming. In so doing, it illustrates how pregnancy loss, involuntary childlessness and non-traditional mothering are being depicted across the media landscape. Whilst the topic of motherhood has emerged as a significant area of academic debate, narratives of unsuccessful or unconventional mothering have remained largely absent, even at a time when there is a growing conversation about infertility online. Timely, pertinent and original, the book demonstrates the importance of a broader and more informed cultural discussion about fertility and family building.
