The Multimodal Rhetoric of Humour in Saudi Media Cartoons PDF Download
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Author: Wejdan Alsadi
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 150150990X
Category : Language Arts & Disciplines
Languages : en
Pages : 186
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Book Description
Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
Author: Wejdan Alsadi
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 150150990X
Category : Language Arts & Disciplines
Languages : en
Pages : 186
Get Book Here
Book Description
Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
Author: Mingjian Xiang
Publisher: John Benjamins Publishing Company
ISBN: 9027250030
Category : Language Arts & Disciplines
Languages : en
Pages : 222
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Book Description
Rhetoric is intimately related to interaction and cognition. This book explores the cognitive underpinnings of rhetoric by presenting a case study of the rhetorical use of interactional structures, namely expository questions and rhetorical questions, in the classical Chinese tradition. Such questions are generally meant to evoke silent answers in the addressee’s mind, thereby involving a fictive type of interaction. The book analyzes fictive questions as intersubjective mixed viewpoint constructions, involving a viewpoint blend of the perspectives of the writer, the assumed prospective readers, and possibly also that of the discourse characters. The analysis further shows that in addition to attention, other late developing human capacities such as mental simulation and perspective taking also have a pivotal role to play in rhetoric, on the basis of which a simulation-based rhetorical model of persuasion is proposed to account for meaning construction in rhetorical practices. The book will influence our understanding of rhetorical practices outside the Western tradition but within the framework of cognitive semantics.
Author: Giorgio Baruchello
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110760010
Category : Philosophy
Languages : en
Pages : 619
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Book Description
Humor has been praised by philosophers and poets as a balm to soothe the sorrows that outrageous fortune’s slings and arrows cause inevitably, if not incessantly, to each and every one of us. In mundane life, having a sense of humor is seen not only as a positive trait of character, but as a social prerequisite, without which a person’s career and mating prospects are severely diminished, if not annihilated. However, humor is much more than this, and so much else. In particular, humor can accompany cruelty, inform it, sustain it, and exemplify it. Therefore, in this book, we provide a comprehensive, reasoned exploration of the vast literature on the concepts of humor and cruelty, as these have been tackled in Western philosophy, humanities, and social sciences, especially psychology. Also, the apparent cacophony of extant interpretations of these two concepts is explained as the inevitable and even useful result of the polysemy inherent to all common-sense concepts, in line with the understanding of concepts developed by M. Polanyi in the 20th century. Thus, a thorough, nuanced grasp of their complex mutual relationship is established, and many platitudes affecting today's received views, and scholarship, are cast aside.
Author: Villy Tsakona
Publisher: John Benjamins Publishing
ISBN: 9027206376
Category : Language Arts & Disciplines
Languages : en
Pages : 301
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Book Description
If politics is a serious matter and humour a funny one, this volume investigates how and why the boundaries between the two are blurred: politics can be represented in a humorous manner and humour can have a serious intent. It shows how political humour can be manipulated in public debates or become an integral part of postmodern art.
Author: J. Bateman
Publisher: Springer
ISBN: 023058232X
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
Author: Charles Forceville
Publisher: Walter de Gruyter
ISBN: 3110205157
Category : Language Arts & Disciplines
Languages : en
Pages : 487
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Book Description
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
Author: J. Sunderland
Publisher: Springer
ISBN: 0230505589
Category : Language Arts & Disciplines
Languages : en
Pages : 255
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Book Description
This advanced textbook critically reviews a range of theoretical and empirical work on gendered discourses, and explores how gendered discourses can be identified, described and named. It also examines the actual workings of discourses in terms of construction and their potential to 'damage'. For upper-level undergraduates and graduate students in discourse analysis, gender studies, social psychology and media studies.
Author: Lena Straßburger
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110764806
Category : Language Arts & Disciplines
Languages : en
Pages : 234
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Book Description
Despite their opposite emotional effects, humor and horror are highly similar phenomena. They both can be traced back to (the detection, resolution, and emotional elaboration of) incongruities, understood as semantic violations through unexpected combinations of oppositional information. However, theoretical and experimental comparisons between humor and resolvable incongruities that elicit other emotions than exhilaration have been lacking so far. To gain more insights into the linguistic differences between humor and horror and the cognitive real-time processing of both, a main concern of this book is to discuss the transferability of linguistic humor theories to a systematic horror investigation and directly compare self-paced reading times (SPR), facial actions (FACS), and event-related brain potentials (ERP) of normed minimal quadruplets with frightening and humorous incongruities as well as (in)coherent stimuli. The results suggest that humor and horror share cognitive resources to detect and resolve incongruities. To better distinguish humor from neighboring phenomena, this book refines current humor theories by incorporating humor and horror in a cognitive incongruity processing model.
Author: Salvatore Attardo
Publisher: Walter de Gruyter
ISBN: 3110887967
Category : Language Arts & Disciplines
Languages : en
Pages : 257
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Book Description
This book presents a theory of long humorous texts based on a revision and an upgrade of the General Theory of Verbal Humour (GTVH), a decade after its first proposal. The theory is informed by current research in psycholinguistics and cognitive science. It is predicated on the fact that there are humorous mechanisms in long texts that have no counterpart in jokes. The book includes a number of case studies, among them Oscar Wilde's Lord Arthur Savile's Crime and Allais' story Han Rybeck. A ground-breaking discussion of the quantitative distribution of humor in select texts is presented.
Author: Ahmed Abdel-Raheem
Publisher: Routledge
ISBN: 0429786921
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
This book seeks to extend research on framing beyond linguistic and cognitive perspectives by examining framing in visual and multimodal texts and their impact on moral cognition and attitudes. Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies from Egyptian, British, and American cartoons and illustrations. The book demonstrates the affordances of applying this framework in enhancing our understanding of both the nature of word-image relations and issues of representation in the op-ed genre, but also in other forms of media more generally. The volume will be of particular interest to students and scholars in multimodality, critical discourse analysis, cognitive linguistics, social psychology, and communication studies.
