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Author: Carolyn Handa
Publisher: Routledge
ISBN: 1136257691
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.
Author: Carolyn Handa
Publisher: Routledge
ISBN: 1136257691
Category : Language Arts & Disciplines
Languages : en
Pages : 212
Get Book Here
Book Description
This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.
Author: Jennifer Helene Maher
Publisher: Routledge
ISBN: 1134491492
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
Examining the layers of meaning encoded in software and the rhetoric surrounding it, this book offers a much-needed perspective on the intersections between software, morality, and politics. In software development culture, evangelism typically denotes a rhetorical practice that aims to convert software developers, as well as non-technical lay users, from one platform to another (e.g., from the operating system Microsoft Windows to Linux). This book argues that software evangelism, like its religious counterpart, must also be understood as constructing moral and political values that extend well beyond the boundaries of the development culture. Unlike previous studies that locate such values in the effects of code in-use or in certain types of code like free and open source (FOSS) software, Maher argues that all code is meaningful beyond its technical, executable functions. To facilitate this analysis, this study builds a theory of evangelism and illustrates this theory at work in the proprietary software industry and FOSS communities. As an example of political liberalism at work at the level of code, these evangelical rhetorics of software construct competing conceptions of what is good that fall within a shared belief in what is just. Maher illustrates how these beliefs in goodness and justice do not always execute in replicable ways, as the different ways of decoding software evangelisms in the contexts of Brazil and China reveal. Demonstrating how software evangelisms exert a transformative force on the world, one comparable in significance to code itself, this book highlights the importance of rhetoric in even the most seemingly a-rhetorical of technical endeavors and foregrounds the crucial need for rhetorical literacy in the digital age.
Author: Jeff Pruchnic
Publisher: Routledge
ISBN: 1135022666
Category : Language Arts & Disciplines
Languages : en
Pages : 220
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Book Description
It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic combines this historical itinerary with critical interrogations of diverse cultural and technological sites — the logic of video games and artificial intelligence, the ethics of life extension in contemporary medicine, the transition to computer-automated trading in world stock markets, the state of critical theory in the contemporary humanities — along with innovative analyses of the works of such figures as the Greek Sophists, Kenneth Burke, Martin Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles Deleuze. This book argues that our best strategies for crafting persuasive communication and producing ethical relations between individuals will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.
Author: Alex C. Parrish
Publisher: Routledge
ISBN: 1317918029
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
Author: Kristen Getchell
Publisher: Routledge
ISBN: 1351132857
Category : Language Arts & Disciplines
Languages : en
Pages : 222
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Book Description
Winner of the Association for Business Communication's 2019 Distinguished Book Award Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.
Author: Jonathan Alexander
Publisher: Routledge
ISBN: 1317442679
Category : Language Arts & Disciplines
Languages : en
Pages : 285
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Book Description
Sexual rhetoric is the self-conscious and critical engagement with discourses of sexuality that exposes both their naturalization and their queering, their torquing to create different or counter-discourses, giving voice and agency to multiple and complex sexual experiences. This volume explores the intersection of rhetoric and sexuality through the varieties of methods available in the fields of rhetoric and writing studies, including case studies, theoretical questioning, ethnographies, or close (and distant) readings of "texts" that help us think through the rhetorical force of sexuality and the sexual force of rhetoric.
Author: Peter N. Goggin
Publisher: Routledge
ISBN: 1135922659
Category : Language Arts & Disciplines
Languages : en
Pages : 252
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Book Description
Understanding how rhetoric, and environmental rhetoric in particular, informs and is informed by local and global ecologies contributes to our conversations about sustainability and resilience — the preservation and conservation of the earth and the future of human society. This book explores some of the complex relationships, collaborations, compromises, and contradictions between human endeavor and situated discourses, identities and landscapes, social justice and natural resources, movement and geographies, unpacking and grappling with the complexities of rhetoric of presence. Making a significant contribution to exploring the complex discursive constructions of environmental rhetorics and place-based rhetorics, this collection considers discourses, actions, and adaptations concerning environmental regulations and development, sustainability, exploitation, and conservation of energy resources. Essays visit arguments on cultural values, social justice, environmental advocacy, and identity as political constructions of rhetorical place and space. Rural and urban case studies contribute to discussions of the ethics and identities of environment, and the rhetorics of environmental cartography and glocalization. Contributors represent a range of specialization across a variety of scholarly research in such fields as communication studies, rhetorical theory, social/cultural geography, technical/professional communication, cartography, anthropology, linguistics, comparative literature/ecocriticism, literacy studies, digital rhetoric/media studies, and discourse analysis. Thus, this book goes beyond the assumption that rhetorics are situated, and challenges us to consider not only how and why they are situated, but what we mean when we theorize notions of situated, place-based rhetorics.
Author: Jeffrey M. Ringer
Publisher: Routledge
ISBN: 1317357116
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
Vernacular Christian Rhetoric and Civil Discourse seeks to address the current gap in American public discourse between secular liberals and religiously committed citizens by focusing on the academic and public writing of millennial evangelical Christian students. Analysis of such writing reveals that the evangelical Christian faith of contemporary college students—and the rhetorical practice motivated by it—is marked by an openness to social context and pluralism that offers possibilities for civil discourse. Based on case studies of evangelical Christian student writers, contextualized within nationally-representative trends as reported by the National Study of Youth and Religion, and grounded in scholarship from rhetorical theory, composition studies, folklore studies, and sociology of religion, this book offers rhetorical educators a new terministic screen that reveals the complex processes at work within our students’ vernacular constructions of religious faith.
Author: Michael-John DePalma
Publisher: Routledge
ISBN: 1317670841
Category : Religion
Languages : en
Pages : 320
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Book Description
The continued importance of Christian rhetorics in political, social, pedagogical, and civic affairs suggests that such rhetorics not only belong on the map of rhetorical studies, but are indeed essential to the geography of rhetorical studies in the twenty-first century. This collection argues that concerning ourselves with religious rhetorics in general and Christian rhetorics in particular tells us something about rhetoric itself—its boundaries, its characteristics, its functionings. In assembling original research on the intersections of rhetoric and Christianity from prominent and emerging scholars, Mapping Christian Rhetorics seeks to locate religion more centrally within the geography of rhetorical studies in the twenty-first century. It does so by acknowledging work on Christian rhetorics that has been overlooked or ignored; connecting domains of knowledge and research areas pertaining to Christian rhetorics that may remain disconnected or under connected; and charting new avenues of inquiry about Christian rhetorics that might invigorate theory-building, teaching, research, and civic engagement. In dividing the terrain of Christian rhetorics into four categories—theory, education, methodology, and civic engagement—Mapping Christian Rhetorics aims to foster connections among these areas of inquiry and spur future future collaboration between scholars of religious rhetoric in a range of research areas.
Author: David Gold
Publisher: Routledge
ISBN: 1135104948
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
Historians of rhetoric have long worked to recover women's education in reading and writing, but have only recently begun to explore women's speaking practices, from the parlor to the platform to the varied types of institutions where women learned elocutionary and oratorical skills in preparation for professional and public life. This book fills an important gap in the history of rhetoric and suggests new paths for the way histories may be told in the future, tracing the shifting arc of women's oratorical training as it develops from forms of eighteenth-century rhetoric into institutional and extrainstitutional settings at the end of the nineteenth century and diverges into several distinct streams of community-embodied theory and practice in the twentieth. Treating key rhetors, genres, settings, and movements from the early republic to the present, these essays collectively challenge and complicate many previous claims made about the stability and development of gendered public and private spheres, the decline of oratorical culture and the limits of women's oratorical forms such as elocution and parlor rhetorics, and women's responses to rhetorical constraints on their public speaking. Enriching our understanding of women's oratorical education and practice, this cutting-edge work makes an important contribution to scholarship in rhetoric and communication.
