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Author: Andrew McStay
Publisher: Bloomsbury Publishing USA
ISBN: 1441133321
Category : Social Science
Languages : en
Pages : 201
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Book Description
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.
Author: Jochen Musch
Publisher: Psychology Press
ISBN: 1135640580
Category : Psychology
Languages : en
Pages : 729
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Book Description
The affective connotations of environmental stimuli are evaluated spontaneously and with minimal cognitive processing. The activated evaluations influence subsequent emotional and cognitive processes. Featuring original contributions from leading researchers active in this area, this book reviews and integrates the most recent research and theories on this exciting new topic. Many fundamental issues regarding the nature of and relationship between evaluations, cognition, and emotion are covered. The chapters explore the mechanisms and boundary conditions of automatic evaluative processes, the determinants of valence, indirect measures of individual differences in the evaluation of social stimuli, and the relationship between evaluations and mood, as well as emotion and behavior. Offering a highly integrated and comprehensive coverage of the field, this book is suitable as a core textbook in advanced courses dealing with the role of evaluations in cognition and emotion.
Author: Joseph P. Forgas
Publisher: Psychology Press
ISBN: 1135670056
Category : Psychology
Languages : en
Pages : 512
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Book Description
This book offers a comprehensive review and integration of the most recent research and theories on the role of affect in social cognition and features original contributions from leading researchers in the field. The applications of this work to areas such as clinical, organizational, forensic, health, marketing, and advertising psychology receive special emphasis throughout. The book is suitable as a core text in advanced courses on the role of affect in social cognition and behavior or as a reference for those interested in the subject.
Author: Mood Designer Fabrics
Publisher: Abrams
ISBN: 161312872X
Category : Crafts & Hobbies
Languages : en
Pages : 503
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Book Description
“Designers, we’re going to Mood!” More than 10 years ago, Tim Gunn and Project Runway introduced millions of viewers to New York’s ultimate fabric mecca, Mood Fabrics. Now, the experts behind this fabric power- house bring their fabric and fashion know-how—plus their behind-the-scenes stories—to the sewing public. The Mood Guide to Fabric and Fashion is the ultimate guide for home-sewers, fashion students, aspiring designers, and Project Runway fans who want to learn everything they need to know to choose and use quality fabric. Drawing upon the expertise of the Mood staff, the book teaches readers the fundamentals—from where fabric is produced to the ins and outs of its construction—and features a fabric-by-fabric guide to cottons and other plant fibers, wools, silks, knits, and other specialty fabrics.
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 674
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Book Description
Author: William N. Morris
Publisher: Springer Science & Business Media
ISBN: 1461236487
Category : Psychology
Languages : en
Pages : 361
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Book Description
This is a book about moods. Though I will define the term somewhat more carefully in Chapter 1, it might help to note here that I use the word "mood" to refer to affective states which do not stimulate the relatively specific response tendencies we associate with "emotions". Instead, moods are pervasive and global, having the capability of influencing a broad range of thought processes and behavior. My interest in mood was provoked initially by the empirical and conceptual contri butions of Alice Isen and her colleagues. What fascinated me most was the sugges tion first made in a paper by Clark & Isen (1982) that mood seemed to affect behavior in two very different ways, i. e. , mood could "automatically" influence the availabil ity of mood-related cognitions and, thereby, behavior, or mood, especially of the "bad" variety, might capture our attention in that if it were sufficiently aversive we might consciously try to get rid of it, a "controlled" or "strategic" response.
Author: Leonard L. Martin
Publisher: Psychology Press
ISBN: 1135682232
Category : Psychology
Languages : en
Pages : 276
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Book Description
Approaching the topic from a social psychological viewpoint, this book provides a forum for some currently active theorists to provide concise descriptions of their models in a way that addresses four of the most central issues in the field: How does affect influence memory, judgment, information processing, and creativity? Each presentation includes a concise description of the theory's underlying assumptions, an application of these assumptions to the four central issues, and some answers to questions posed by the other theorists. Thus, in one volume, the reader is presented with a single authoritative source for current theories of affect and information processing and is given a chance to "listen in" on a conversation among the theorists in the form of questions and answers related to each theory. Students and researchers alike will benefit from the clarity and brevity of this volume.
Author: Shelly Chaiken
Publisher: Guilford Press
ISBN: 9781572304215
Category : Psychology
Languages : en
Pages : 676
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Book Description
This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.
Author: Show What You Know Publishing
Publisher: Lorenz Educational Press
ISBN: 0787707368
Category :
Languages : en
Pages : 202
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Book Description
Each deck of Show What You Know® on STAAR, Reading Flash Cards includes 90+ cards. The front of each flash card presents a question aligned to one of the TEKS, as well as a correlation in the top left corner. On the back of each multiple choice question, the correct answer is given along with an analysis explaining why each choice is correct or incorrect.
Author:
Publisher:
ISBN:
Category : Authorship
Languages : en
Pages : 640
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Book Description
Author: Brian H. Bornstein
Publisher: Lexington Books
ISBN: 0739192191
Category : Psychology
Languages : en
Pages : 335
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Book Description
Misconceptions about memory phenomena often go hand-in-hand with popular misrepresentations of its function in media. In Popular Myths about Memory, Brian H. Bornstein examines how the representation of memory in novels, movies, and television shows often clashes with scientific research. Bornstein discusses the consequences of these myths on the popular understanding of memory and its functions. Depictions of amnesia, eyewitness accounts, and superior memory are just a few of the processes explored and debunked. This book is recommended for scholars interested in psychology, media and film studies, literary studies, and communication studies.
