Author: Mary Katherine Macmillan
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 76
Book Description
The Moderating Role of Consumer Involvement and Mood State on Product Recall
Author: Mary Katherine Macmillan
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 76
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 76
Book Description
Advances in Advertising Research IX
Author: Verolien Cauberghe
Publisher: Springer
ISBN: 3658226811
Category : Business & Economics
Languages : en
Pages : 354
Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Publisher: Springer
ISBN: 3658226811
Category : Business & Economics
Languages : en
Pages : 354
Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Dissertation Abstracts International
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 544
Book Description
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 544
Book Description
Proceedings of the ... Conference of the American Academy of Advertising
Author: American Academy of Advertising. Conference
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 328
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 328
Book Description
Blackwell Handbook of Social Psychology
Author: Abraham Tesser
Publisher: John Wiley & Sons
ISBN: 0470998504
Category : Psychology
Languages : en
Pages : 704
Book Description
This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
Publisher: John Wiley & Sons
ISBN: 0470998504
Category : Psychology
Languages : en
Pages : 704
Book Description
This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
AMA Winter Educators' Conference
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 468
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 468
Book Description
The Effects of Mood on Memory of Advertising Claims and Advertising Evaluation in Attribute Versus Benefit Focused Advertisements
Author: Sela Sar
Publisher:
ISBN:
Category :
Languages : en
Pages : 310
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 310
Book Description
Journal of Marketing
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
Book Description
Social Judgments
Author: Joseph P. Forgas
Publisher: Cambridge University Press
ISBN: 9780521822480
Category : Psychology
Languages : en
Pages : 446
Book Description
Sample Text
Publisher: Cambridge University Press
ISBN: 9780521822480
Category : Psychology
Languages : en
Pages : 446
Book Description
Sample Text
Memory and Cognition in Its Social Context
Author: Robert S. Wyer, Jr.
Publisher: Psychology Press
ISBN: 1317784014
Category : Psychology
Languages : en
Pages : 504
Book Description
The first comprehensive theoretical formulation of the way people use information they receive about their social environments to make judgments and behavioral decisions, this volume focuses on the cognitive processes that underlie the use of social information. These include initial interpretation, the representations used to make inferences, and the transformation of these subjective inferences into overt judgment and behavior. In addition, it specifies the role of affect and emotion in information processing, and the role of self-knowledge at different stages of processing. The theoretical model presented here is the first to provide a conceptual integration of existing theory and research in all phases of social information processing. It not only accounts for the major portion of existing research findings, but permits several hypotheses to be generated concerning phenomena that have not yet been empirically investigated. Although focused here on the processing of information about people and events, the formulation proposed has implications for other domains such as personnel appraisal, political decision making, and consumer behavior.
Publisher: Psychology Press
ISBN: 1317784014
Category : Psychology
Languages : en
Pages : 504
Book Description
The first comprehensive theoretical formulation of the way people use information they receive about their social environments to make judgments and behavioral decisions, this volume focuses on the cognitive processes that underlie the use of social information. These include initial interpretation, the representations used to make inferences, and the transformation of these subjective inferences into overt judgment and behavior. In addition, it specifies the role of affect and emotion in information processing, and the role of self-knowledge at different stages of processing. The theoretical model presented here is the first to provide a conceptual integration of existing theory and research in all phases of social information processing. It not only accounts for the major portion of existing research findings, but permits several hypotheses to be generated concerning phenomena that have not yet been empirically investigated. Although focused here on the processing of information about people and events, the formulation proposed has implications for other domains such as personnel appraisal, political decision making, and consumer behavior.