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Author: Michael T. Moe
Publisher:
ISBN: 9781781335130
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Mission Corporation promotes a more enlightened form of 'contemporary capitalism'. It connects profit with purpose, aligns stakeholder values with their actions and provides a roadmap for change.
Author: Michael T. Moe
Publisher:
ISBN: 9781781335130
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Mission Corporation promotes a more enlightened form of 'contemporary capitalism'. It connects profit with purpose, aligns stakeholder values with their actions and provides a roadmap for change.
Author: Jeffrey Abrahams
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
Jeffrey Abrahams shows a selection of over 300 mission statements from America's top companies and provides advice on how to craft your own statement to suit the needs of your organisation.
Author: Mission Corporation
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
Author: Myriam Sidibe
Publisher: Routledge
ISBN: 1000069230
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Author: Andrew Campbell
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
A Sense of Mission reveals how 50 U.S., Japanese, and European companies survived troubled economic times through good corporation mission statements and steady leadership. It explores how Johnson & Johnson thrived even after product-tampering, while redefining British Airways' customer-service mission revitalized that sagging company.
Author: Steven Rundle
Publisher: InterVarsity Press
ISBN: 0830879951
Category : Religion
Languages : en
Pages : 241
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Book Description
In this landmark book, economist Steve Rundle and missiologist Tom Steffen offer their paradigm for the convergence of business and missions--the Great Commission Company. This revised and expanded edition provides new and updated case studies of Great Commission Companies in diverse contexts around the world.
Author: Sacred Heart Corporation
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: John W. Graham
Publisher: Routledge
ISBN: 1135582904
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
First published in 1994. Mission Statements: A Guide to the Corporate and Nonprofit Sectors offers the most exciting opportunities for advancing the study of organization direction in the four decades that it has been actively pursued. The study of missions of organizations has remained on the “back burner” of scholarly pursuits because of the great difficulty that researchers have faced in gathering appropriate formal statements from corporations and nonprofit organizations. As a result, the importance of missions to distinguish among organizations and to guide the development and execution of implementing strategies has become a nearly universally endorsed but unenthusiastically practiced element in organizational planning activities. This information laden new book by John Graham and Wendy Havlick invites managers and academic researchers to undertake the study of missions with greater expectations that much can be learned about the organizations, their leaders, and their strategies through a comprehensive assessment of their written statements of values and priorities.
Author: Christopher Marquis
Publisher: Yale University Press
ISBN: 030024715X
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
Author: Patricia Jones
Publisher: Currency
ISBN:
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
A collection of the 50 best corporate mission statements in America, and an explanation of how each was written, Say It and Live It includes the mission statements of Kellogg's, IBM, Ben & Jerry's, Citicorp, Hallmark Cards, Boeing, Reader's Digest, Southwest Airlines, UPS, Xerox, and others.
