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Author: Stephen R. Fox
Publisher: University of Illinois Press
ISBN: 9780252066597
Category : Advertising
Languages : en
Pages : 432
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Book Description
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Author: Stephen R. Fox
Publisher: University of Illinois Press
ISBN: 9780252066597
Category : Advertising
Languages : en
Pages : 432
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Book Description
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Author: Clare Colvin
Publisher: Random House
ISBN: 0099435063
Category : France
Languages : en
Pages : 418
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Book Description
Louis XIV, at the height of his powers and grandiose ambitions, dreams of constructing a great Hall of Mirrors in the palace of Versailles. But the only craftsmen who know the secret are in Murano, prisoners of the Venetian Republic. The promise (via Louis XIV's controller of finances, Jean-Louis Colbert) of riches, adventure, a new life, prompts Andrea Allegri and a renegade group of mirror-makers, to risk not only his father's wrath but the severest punishment by the Venetian authorities. And, once in the Sun King's Court, Andrea finds himself caught up, not only with dangerous palace politics, but with one of the King's mistresses. Inventive, romantic and exciting, Clare Colvin's novel is a magical evocation of a glittering period of history.
Author: Derek Thompson
Publisher: Penguin
ISBN: 1101980346
Category : Social Science
Languages : en
Pages : 370
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Book Description
“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Author: Mark Pendergrast
Publisher: Basic Books
ISBN: 0786729902
Category : Science
Languages : en
Pages : 452
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Book Description
Of all human inventions, the mirror is perhaps the one most closely connected to our own consciousness. As our first technology for contemplation of the self, the mirror is arguably as important an invention as the wheel. Mirror Mirror is the fascinating story of the mirror's invention, refinement, and use in an astonishing range of human activities -- from the fantastic mirrored rooms that wealthy Romans created for their orgies to the mirror's key role in the use and understanding of light. Pendergrast spins tales of the 2,500year mystery of whether Archimedes and his "burning mirror" really set faraway Roman ships on fire; the medieval Venetian glassmakers, who perfected the technique of making large, flat mirrors from clear glass and for whom any attempt to leave their cloistered island was punishable by death; Isaac Newton, whose experiments with sunlight on mirrors once left him blinded for three days; the artist David Hockney, who holds controversial ideas about Renaissance artists and their use of optical devices; and George Ellery Hale, the manic-depressive astronomer and telescope enthusiast who inspired (and gave his name to) the twentieth century's largest ground-based telescope. Like mirrors themselves, Mirror Mirror is a book of endless wonder and fascination.
Author: Sabine Melchoir-Bonnet
Publisher: Routledge
ISBN: 113668753X
Category : History
Languages : en
Pages : 321
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Book Description
This engaging and witty cultural history traces the evolution of the mirror from antiquity to the present day, illustrating its journey from wondrous object to ordinary trinket. With its earliest invention, the mirror allowed us to gaze upon ourselves, bestowing a power both fascinating and terrifying.
Author: Primo Levi
Publisher: Abacus
ISBN: 9780349138664
Category :
Languages : en
Pages : 0
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Book Description
The Mirror Maker is a collection of short stories and essays written by Primo Levi. One of his previous novels, The Truce, is soon to become a major film.
Author: Susan Hill Long
Publisher: Knopf Books for Young Readers
ISBN: 055351136X
Category : Juvenile Fiction
Languages : en
Pages : 322
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Book Description
The twisty-turny journey of a girl searching for her heart’s desire—glimpsed in a magic mirror. Perfect for fans of Rump or Catherine, Called Birdy A foundling girl with a crooked leg and a crutch doesn’t expect life to be easy. Indeed, Maggie’s dearest wish is to simply not feel so alone. So when she spies a man behind bars in a magic mirror said to show one’s truest desire, she feels sure he is the father she’s always longed for—and she sets off on a quest to find him. Along the way, Maggie meets both kindly pilgrims and dastardly highwaymen. She discovers she bears a striking resemblance to the princess Petranilla. Their connection is so remarkable that Petra believes Maggie must be her lost sister who fell from the castle wall and was swept downriver as a baby. What a turn of fate! From reviled foundling to beloved royal! But being the lost princess turns out to be more curse than blessing given the schemes of the current king... And if Maggie’s a princess, then who is the man she spied in the magic mirror? This is a grand middle grade adventure story full of mistaken identities, lost loves, found families, and a tantalizing tinge of magic. "I love this book—an uproarious, thoughtful, touching, absurd, ans altogether splendid adventure." —Karen Cushman, Newbery Medal-winning author of The Midwife's Apprentice and Catherine, Called Birdy
Author: Sabine Melchoir-Bonnet
Publisher: Routledge
ISBN: 1136687602
Category : History
Languages : en
Pages : 336
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Book Description
This engaging and witty cultural history traces the evolution of the mirror from antiquity to the present day, illustrating its journey from wondrous object to ordinary trinket. With its earliest invention, the mirror allowed us to gaze upon ourselves, bestowing a power both fascinating and terrifying.
Author: Tawnya J. Adkins Covert
Publisher: Lexington Books
ISBN: 0739169262
Category : Social Science
Languages : en
Pages : 198
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Book Description
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author: Martin Seay
Publisher: Melville House
ISBN: 1612195156
Category : Fiction
Languages : en
Pages : 594
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Book Description
A New York Times NOTABLE BOOK OF THE YEAR An NPR BEST BOOK OF THE YEAR A Publishers Weekly BEST BOOK OF THE YEAR A globetrotting, time-bending, wildly entertaining masterpiece hailed by the New York Times Book Review as "Audaciously well written … the book I was raving about to my friends before I'd even finished it." Set in three different eras, and in three different locations—all, coincidentally, named Venice—this “startling, beautiful gem of a book” (NPR) calls to mind David Mitchell and Umberto Eco in its mix of entertainment and literary bravado. The core story is set in sixteenth-century Venice, where, on the island of Murano, the famed makers of Venetian glass were perfecting one of the old world's most wondrous inventions: the mirror. An object of glittering yet fearful fascination—was it reflecting simple reality, or something more spiritually revealing?—the Venetian mirrors were state-of-the-art technology, subject to industrial espionage by desirous sultans and royals world-wide. Thus, for the skilled craftsmen that made them, any attempt to leave the island—to steal the technology—was a crime punishable by death. One man, however—a world-weary war hero with nothing to lose—has a scheme he thinks will allow him to outwit the city's terrifying enforcers of the edict, the ominous Council of Ten . . . Meanwhile, in two other Venices—Venice Beach, California, circa 1958, and the Venice casino in Las Vegas, circa today—two other schemers launch similarly dangerous plans to get away with a secret . . . All three stories weave together into a spell-binding tour de force that is impossible to put down—an old-fashioned, stay-up-all-night novel that, in the end, returns the reader to a stunning conclusion in the original Venice . . . and the bedazzled sense of having read a truly original and thrilling work of art.
