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Author: Nicolas Pujol
Publisher: Pujol Enterprises LLC
ISBN: 1456355953
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Author: Nicolas Pujol
Publisher: Pujol Enterprises LLC
ISBN: 1456355953
Category : Business & Economics
Languages : en
Pages : 134
Get Book Here
Book Description
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Author: L. Gill
Publisher: Springer
ISBN: 1137510455
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Author: Leon Levy
Publisher: PublicAffairs
ISBN: 0786730153
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
As stock prices and investor confidence have collapsed in the wake of Enron, WorldCom, and the dot-com crash, people want to know how this happened and how to make sense of the uncertain times to come. Into the breach comes one of Wall Street's legendary investors, Leon Levy, to explain why the market so often confounds us, and why those who ought to understand it tend to get chewed up and spat out. Levy, who pioneered many of the innovations and investment instruments that we now take for granted, has prospered in every market for the past fifty years, particularly in today's bear market. In The Mind of Wall Street he recounts stories of his successes and failures to illustrate how investor psychology and willful self-deception so often play critical roles in the process. Like his peers George Soros and Warren Buffett, Levy takes a long and broad view of the rhythms of the markets and the economy. He also offers a provocative analysis of the spectacular Internet bubble, showing that the market has not yet completely recovered from its bout of "irrational exuberance." The Mind of Wall Street is essential reading for all of us, whether we are active traders or simply modest contributors to our 401(k) plans, as volatile and unnerving markets come to define so much of our net worth.
Author: James F. Dalton
Publisher: Wiley
ISBN: 9781118531730
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and measures the strength of buyers and sellers. Unlike more conventional forms of technical analysis, Market Profile is an all-encompassing approach, and Mind Over Markets, Updated Edition provides traders with a solid understanding of it. Since the first edition of Mind Over Markets—considered the best book on applying Market Profile analysis to trading—was published over a decade ago, much has changed in the worlds of finance and investing. That's why James Dalton, a pioneer in the popularization of Market Profile, has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, Mind Over Markets, Updated Edition clearly puts this unique method of interpreting market behavior and identifying trading/investment opportunities in perspective. Includes new chapters on Market Profile-based trading strategies, using Market Profile in connection with other market indicators, and much more Explains how the Market Profile approach has evolved over the past twenty-five years and how it is used by contemporary traders Written by a leading educator and authority on the Market Profile One of the key elements that has long separated successful traders from the rest is their intuitive understanding that time regulates all financial opportunities. The ability to record price information according to time has unleashed huge amounts of useful market information. Mind Over Markets, Updated Edition will show you how to profitably put this information to work for you.
Author: Denise Shull
Publisher: McGraw Hill Professional
ISBN: 0071761527
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Seize the advantage in every trade using your greatest asset—“psychological capital”! When it comes to investing, we're usually taught to “conquer” our emotions. Denise Shull sees it in reverse: We need to use our emotions. Combining her expertise in neuroscience with her extensive trading experience, Shull seeks to help you improve your decision making by navigating the shifting relationships among reason, analysis, emotion, and intuition. This is your “psychological capital”—and it's the key to making decisions calmly and rationally during the heat of trading. Market Mind Games explains the basics of neuroscience in language you understand, which is the first tool you need to manage the emotional ups and downs of the trading. It then provides you with a rock-solid trading system designed to take full advantage of your emotional assets.
Author: Charles V. Breakfield
Publisher: Digital Press
ISBN: 9781555582562
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Managing Systems Migrations and Upgrades is the perfect book for technology managers who want a rational guide to evaluating the business aspects of various possible technical solutions. Enterprises today are in the middle of the R&D race for technology leadership, with providers who increasingly need to create markets for new technologies while shortening development, implementation, and life cycles. The cost for the current tempo of technology life cycles is endless change-management controls, organizational chaos, production use of high-risk beta products, and greater potential for failure of existing systems during migration. Burkey and Breakfield help you answer questions such as, "Is the only solution open to me spending more that the industry average in order to succeed?" and "What are the warning signs that tell me to pass on a particular product offering?" as well as "How can my organization avoid the 'technical death marches' typical of the industry?" This book will take the confusion out of when to make shifts in your systems and help you evaluate the value proposition of these technology changes. · Provides a methodology for decision making and implementation of upgrades and migrations · Avoids marketing hype and the "technical herding" instinct · Offers a tool to optimize technology changes for both staff and customers
Author: Brian Alleyne
Publisher: Springer
ISBN: 1349958190
Category : Social Science
Languages : en
Pages : 119
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Book Description
Geeks, hackers and gamers share a common ‘geek culture’, whose members are defined and define themselves mainly in terms of technology and rationality. The members of geek culture produce and circulate stories to express who they are and to explain and justify what they do. Geek storytelling draws on plots and themes from the wider social and cultural context in which geeks live. The author surveys many stories of heated exchanges and techno-tribal conflicts that date back to the earliest days of personal computing, which construct the “self” and the “enemy”, and express and debate a range of political positions. Geek and Hacker Stories will be of interest to students of digital social science and media studies. Both geeky and non-technical readers will find something of value in this account.
Author: Sang Min (Leo) Whang
Publisher: Routledge
ISBN: 1317377877
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Author: Spike Santee
Publisher: Xlibris Corporation
ISBN: 1462865046
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.
Author: Charles Doyle
Publisher: Oxford University Press, USA
ISBN: 0199590230
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
