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Author: Steve Cohen
Publisher:
ISBN: 9781732361300
Category :
Languages : en
Pages : 112
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Book Description
Author: Steve Cohen
Publisher:
ISBN: 9781732361300
Category :
Languages : en
Pages : 112
Get Book
Book Description
Author: Steve Cohen
Publisher:
ISBN: 9781737703709
Category :
Languages : en
Pages :
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Book Description
Author: Steve Cohen
Publisher: Harper Collins
ISBN: 0060742046
Category : Self-Help
Languages : en
Pages : 207
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Book Description
Would You Like to Become More Commanding, Convincing, And Charismatic? In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen writes, "You'll discover how to take over a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say." Win the Crowd will teach you Steve Cohen's Maxims of Magic, simple rules you can use to take charge of practically any situation, from on-the-job disagreements to dating to important cocktail parties. The Maxims of Magic will wash away insecurities and hesitations, and replace them with confidence, poise, and leadership. What's more, Steve Cohen will show you: How to Create a Magic Moment. Capturing people's imaginations and attention so they listen carefully to every word you say. How to Command a Room. Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you. How to Read People. Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it. Misdirection. The most important trick in all of magic—getting inside people's heads, and directing what they are thinking at every minute. When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.
Author: Steve Cohen
Publisher: Harper Collins
ISBN: 006175756X
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
“Explains how to use a magician’s tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers.” —Publishers Weekly When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business. In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, reveals the secrets of all great showmen and magicians—how to persuade, influence, and charm—and how you too can use them to accomplish the things you’ve always wanted to do. Discover how to take over a room, read people, and build anticipation to a feverish pitch so people can’t wait to hear what you have to say. Win the Crowd will teach you: How to Create a Magic Moment: Capturing people’s imaginations and attention so they listen carefully to every word How to Command a Room: Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you How to Read People: Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it Misdirection: The most important trick in all of magic—getting inside people’s heads, and directing what they are thinking at every minute
Author: Craig Stull
Publisher: John Wiley & Sons
ISBN: 0470428562
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Author: Michael Caldwell
Publisher: Creative Classics
ISBN: 9780962447907
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084004
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author:
Publisher: Bush Street Press
ISBN: 0982746539
Category :
Languages : en
Pages : 257
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Book Description
Author: Mark Levy
Publisher: Berrett-Koehler Publishers
ISBN: 1605096512
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist's Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find solutions, and generate new content. Over 10,000 of the original edition sold.
Author: Samantha Ettus
Publisher: Potter Style
ISBN: 0307484491
Category : Self-Help
Languages : en
Pages : 337
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Book Description
The simplest things are the hardest to master. From brewing your morning cup of coffee and reading the newspaper to apologizing or remembering names, it’s the small stuff that makes up day-to-day life. The Experts’ Guide to 100 Things Everyone Should Know How to Do provides unparalleled insights into how to do them better—more resourcefully, more effectively, and more efficiently—in 100 brief how-to essays by 100 of the world’s leading experts, including: • Interpersonal skills like how to Tell a Story by Ira Glass and Listen by Larry King • Etiquette essentials like how to Shake Hands by Letitia Baldrige, Set a Formal Table by Peggy Post, and Give and Receive a Compliment by Ms. Demeanor, Mary Mitchell • Home pointers such as how to Paint a Room by Bob Vila, Remove a Stain by Linda Cobb, the Queen of Clean, and Do Laundry by Heloise • Beauty basics that include how to Apply Lipstick by Bobbi Brown and Wash Your Hair by Frederic Fekkai • Cooking tips such as how to Bake Chocolate Chip Cookies by Mrs. Fields, Barbecue by Bobby Flay, and Make Eggs by Jean-Georges Vongerichten • Health hints like how to Breathe by Bikram Choudhury and Do Push-ups and Sit-ups by Kathy Smith • Athletic advice including how to Hit a Tennis Ball by Jennifer Capriati, Swing a Golf Club by Jim McLean, and Swim by Summer Sanders Some of these experts are household names, others are industry leaders—all are at the very top of their professions. From Holiday Inn’s housekeeper of the year (Make a Bed), the head groundskeeper of Fenway Park (Mow a Lawn), and the mayor of Buffalo (Shovel Snow) to the CEOs of Harry Winston (Buy a Diamond) and Thomas Pink (Tie a Windsor Knot), they are the authorities on their subjects. The Experts’ Guide to 100 Things Everyone Should Know How to Do brings together the best of the best, offering the world’s most valuable advice. With this book in hand, life will indeed be better.
