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Author: Lynn Vavreck
Publisher: Princeton University Press
ISBN: 9780691139630
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Author: Lynn Vavreck
Publisher: Princeton University Press
ISBN: 9780691139630
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Author: Lynn Vavreck
Publisher: Princeton University Press
ISBN: 0691139628
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Author: Jonathan Milligan
Publisher: Baker Books
ISBN: 1493427784
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Author: Rebecca K. Leet
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you want Pinpoint who you want to take action Discover what your audience wants, hopes for, and desires Find the shared desires between your organization and your audience Convey your message effectively The ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.
Author: Tom Nelson
Publisher: Crossway
ISBN: 143358154X
Category : Religion
Languages : en
Pages : 206
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Book Description
Work. For some this word represents drudgery and the mundane. For others work is an idol to be served. If you find yourself anywhere on the spectrum from workaholic to weekend warrior, it’s time to bridge the gap between Sunday worship and Monday work. Striking a balance between theological depth and practical counsel, Tom Nelson outlines God’s purposes for work in a way that helps us to make the most of our vocation and to join God in his work in the world. Discover a new perspective on work that will transform your workday and make the majority of your waking hours matter, not only now, but for eternity.
Author: Cornel West
Publisher: Beacon Press
ISBN: 0807008834
Category : Social Science
Languages : en
Pages : 138
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Book Description
The twenty-fifth-anniversary edition of the groundbreaking classic, with a new introduction First published in 1993, on the one-year anniversary of the Los Angeles riots, Race Matters became a national best seller that has gone on to sell more than half a million copies. This classic treatise on race contains Dr. West’s most incisive essays on the issues relevant to black Americans, including the crisis in leadership in the Black community, Black conservatism, Black-Jewish relations, myths about Black sexuality, and the legacy of Malcolm X. The insights Dr. West brings to these complex problems remain relevant, provocative, creative, and compassionate. In a new introduction for the twenty-fifth-anniversary edition, Dr. West argues that we are in the midst of a spiritual blackout characterized by imperial decline, racial animosity, and unchecked brutality and terror as seen in Baltimore, Ferguson, and Charlottesville. Calling for a moral and spiritual awakening, Dr. West finds hope in the collective and visionary resistance exemplified by the Movement for Black Lives, Standing Rock, and the Black freedom tradition. Now more than ever, Race Matters is an essential book for all Americans, helping us to build a genuine multiracial democracy in the new millennium.
Author: Rebecca K. Leet
Publisher: Turner Publishing Company
ISBN: 1618589253
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
Author: Nancy Baron
Publisher: Island Press
ISBN: 1597269654
Category : Science
Languages : en
Pages : 271
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Book Description
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
Author: Judith Hanson Lasater
Publisher: Shambhala Publications
ISBN: 0834844583
Category : Self-Help
Languages : en
Pages : 177
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Book Description
Drawing from Buddhist and yogic precepts, this practical guide offers tools for becoming a better, more compassionate communicator at home, at work, and in the world Have you ever tried to tell someone what you want only to feel misunderstood and frustrated? Or hesitated to ask for what you needed because you didn't want to burden the other person? Or been stuck in blame or anger that wouldn't go away? Judith and Ike Lasater, long-term students of yoga and Buddhism, experienced dilemmas like these, too. Even though they had studied the yoga principle of satya (truth) and the Buddhist precept of right speech, it was not until they began practicing Marshall Rosenberg's techniques of Nonviolent Communication (NVC) that they understood how to live satya and right speech. In What We Say Matters, Judith and Ike describe their journey through NVC and how speech becomes a spiritual practice based on giving and receiving with compassion—everywhere, all the time—whether at home, at work, or in the world. Their writing is deeply personal, punctuated by their recounts of trial and error, success and failure, laughter and challenge—even in writing this book! They guide you through an introduction to NVC with clear explanations, poignant examples, suggested exercises, and helpful resources. With practice, you'll learn new ways to: • Extend empathy to yourself and others • Distinguish between feelings and needs • Make requests rather than demands • Choose connection over conflict • Create mutually satisfying outcomes
Author: Bruce Bartlett
Publisher: Ten Speed Press
ISBN: 0399581170
Category : Political Science
Languages : en
Pages : 144
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Book Description
Distinguish fake news from reliable journalism with this clear and concise handbook by New York Times best-selling author Bruce Bartlett. Today’s media and political landscapes are littered with untrustworthy sources and the dangerous concept of “fake news.” This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill veteran and author Bruce Bartlett, The Truth Matters presents actionable tips and tricks for reading critically, judging sources, using fact-checking sites, avoiding confirmation bias, identifying trustworthy experts, and more.
