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Author: Ronald L. Hickman
Publisher: iUniverse
ISBN: 0595146813
Category : Fiction
Languages : en
Pages : 194
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Book Description
The Media Brokers tells the untold story of a small unregulated cottage industry which is responsible for the sale of Radio and Television Stations worth billions and billions of dollars...and how greed, a murder and romance surface to complete this ficitonal story. This copyrighted story offers a work of fiction in which the author seeks to interweave elements of media brokering and human drama into a descriptive narrative. Never before has the story been told about the role the media brokers play in bringing together Buyers and Sellers of the more than 11,500 radio stations in America. A must read for anyone in the communication industry, advertising community, investors in the broadcasting/media field and the book buying public who will find interesting a remnant from World War II...the vexing qustion about why General Douglas McArthur at the signing of surrender by the Japanese in Tokyo Bay, Japan in 1945 demanded that all Japanese submarines should surface and fly a BLACK FLAG. Why a Black Flag?
Author: Ronald L. Hickman
Publisher: iUniverse
ISBN: 0595146813
Category : Fiction
Languages : en
Pages : 194
Get Book Here
Book Description
The Media Brokers tells the untold story of a small unregulated cottage industry which is responsible for the sale of Radio and Television Stations worth billions and billions of dollars...and how greed, a murder and romance surface to complete this ficitonal story. This copyrighted story offers a work of fiction in which the author seeks to interweave elements of media brokering and human drama into a descriptive narrative. Never before has the story been told about the role the media brokers play in bringing together Buyers and Sellers of the more than 11,500 radio stations in America. A must read for anyone in the communication industry, advertising community, investors in the broadcasting/media field and the book buying public who will find interesting a remnant from World War II...the vexing qustion about why General Douglas McArthur at the signing of surrender by the Japanese in Tokyo Bay, Japan in 1945 demanded that all Japanese submarines should surface and fly a BLACK FLAG. Why a Black Flag?
Author: S. Robert Lichter
Publisher: Adler & Adler Publishers
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 368
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Book Description
Author: Richard Spencer Gross
Publisher:
ISBN:
Category : Broadcast media
Languages : en
Pages : 234
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Book Description
Author: Zeynep Devrim Gursel
Publisher: Univ of California Press
ISBN: 0520961617
Category : Social Science
Languages : en
Pages : 425
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Book Description
How does a photograph become a news image? An ethnography of the labor behind international news images, Image Brokers ruptures the self-evidence of the journalistic photograph by revealing the many factors determining how news audiences are shown people, events, and the world. News images, Zeynep Gürsel argues, function as formative fictions – fictional insofar as these images are constructed and culturally mediated, and formative because their public presence and circulation have real consequences in the world. Set against the backdrop of the War on Terror and based on fieldwork conducted at photojournalism’s centers of power, Image Brokers offers an intimate look at an industry in crisis. At the turn of the 21st century, image brokers—the people who manage the distribution and restriction of news images—found the core technologies of their craft, the status of images, and their own professional standing all changing rapidly with the digitalization of the infrastructures of representation. From corporate sales meetings to wire service desks, newsrooms to photography workshops and festivals, Image Brokers investigates how news images are produced and how worldviews are reproduced in the process.
Author: Jeremiah D. Lambert
Publisher: MIT Press
ISBN: 0262330997
Category : Business & Economics
Languages : en
Pages : 395
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Book Description
How the interplay between government regulation and the private sector has shaped the electric industry, from its nineteenth-century origins to twenty-first-century market restructuring. For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, co-opt, and profit from government regulation. In The Power Brokers, Jeremiah Lambert maps this complex interaction from the late nineteenth century to the present day. Lambert's narrative focuses on seven important industry players: Samuel Insull, the principal industry architect and prime mover; David Lilienthal, chairman of the Tennessee Valley Authority (TVA), who waged a desperate battle for market share; Don Hodel, who presided over the Bonneville Power Administration (BPA) in its failed attempt to launch a multi-plant nuclear power program; Paul Joskow, the MIT economics professor who foresaw a restructured and competitive electric power industry; Enron's Ken Lay, master of political influence and market-rigging; Amory Lovins, a pioneer proponent of sustainable power; and Jim Rogers, head of Duke Energy, a giant coal-fired utility threatened by decarbonization. Lambert tells how Insull built an empire in a regulatory vacuum, and how the government entered the electricity marketplace by making cheap hydropower available through the TVA. He describes the failed overreach of the BPA, the rise of competitive electricity markets, Enron's market manipulation, Lovins's radical vision of a decentralized industry powered by renewables, and Rogers's remarkable effort to influence cap-and-trade legislation. Lambert shows how the power industry has sought to use regulatory change to preserve or secure market dominance and how rogue players have gamed imperfectly restructured electricity markets. Integrating regulation and competition in this industry has proven a difficult experiment.
Author: Jeffrey Gale
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 242
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Book Description
Compendium of interviews, speeches, articles and political documents.
Author: Dr. Chris Hackley
Publisher: SAGE
ISBN: 1848600526
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Author: Zhou Su
Publisher: Springer
ISBN: 3319479229
Category : Computers
Languages : en
Pages : 128
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Book Description
This book investigates the modeling and optimization issues in mobile social networks (MSNs). Firstly, the architecture and applications of MSNs are examined. The existing works on MSNs are reviewed by specifying the critical challenges and research issues. Then, with the introduction of MSN-based social graph and information dissemination mechanisms, the analytical model for epidemic information dissemination with opportunistic Links in MSNs is discussed. In addition, optimal resource allocation is studied based on a heterogeneous architecture, which provides mobile social services with high capacity and low latency. Finally, this book summarize some open problems and future research directions in MSNs. Written for researchers and academics, this book is useful for anyone working on mobile networks, network architecture, or content delivery. It is also valuable for advanced-level students of computer science.
Author: Zeynep Devrim Gursel
Publisher: Univ of California Press
ISBN: 0520286375
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
"Image Brokers is an in-depth ethnography that reveals the labor and infrastructure behind news images and how they are circulated. Zeynep Devrim Geursel presents an intimate look at the ways image brokers--the people who manage the distribution or restriction of images--construct and culturally mediate the images they circulate. Through this framework, news images become commodities that impact how politics and culture are visualized in the world. Set against the backdrop of the War on Terror and based on fieldwork conducted at the photojournalism industry's centers of power in New York and Paris, Image Brokers explores the transition from analog to digital technologies and shows how new digital and social media platforms continue to change photojournalism and create ever-widening distribution networks. The book is a powerful investigation of the processes of decision-making amid the changing infrastructures of representation."--Provided by publisher.
