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Author: Israel M Kirzner
Publisher: Routledge
ISBN: 1134915500
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Israel Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Israel M Kirzner
Publisher: Routledge
ISBN: 1134915500
Category : Business & Economics
Languages : en
Pages : 264
Get Book
Book Description
Israel Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Israel M Kirzner
Publisher: Routledge
ISBN: 1134915497
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Israel Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
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Book Description
Author: Esteban F. Thomsen
Publisher: Routledge
ISBN: 1134915578
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Israel M. Kirzner
Publisher: Psychology Press
ISBN: 9780415068666
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Israel Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory and a new historical interpretation of how the ideas of modern Austrians emerged.
Author: Stanley J. Shapiro
Publisher:
ISBN: 9780256212679
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: Regis McKenna
Publisher:
ISBN: 9780000911087
Category :
Languages : en
Pages :
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Book Description
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Robert D. Hisrich
Publisher: Edward Elgar Publishing
ISBN: 178811132X
Category : Business & Economics
Languages : en
Pages :
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Book Description
One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Author: F. A. Hayek
Publisher: University of Chicago Press
ISBN: 0226321215
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
“These essays . . . bring great learning and . . . intelligence to bear upon economic and social issues of central importance to our era.” —Henry Hazlitt, Newsweek In this collection of writings, Nobel laureate Friedrich A. Hayek discusses topics from moral philosophy and the methods of the social sciences to economic theory as different aspects of the same central issue: free markets versus socialist planned economies. First published in the 1930s and 40s, these essays continue to illuminate the problems faced by developing and formerly socialist countries. F. A. Hayek, recipient of the Medal of Freedom in 1991 and winner of the Nobel Memorial Prize in Economics in 1974, taught at the University of Chicago, the University of London, and the University of Freiburg. Among his other works published by the University of Chicago Press is The Road to Serfdom, now available in a special fiftieth anniversary edition. “There is much interesting and valuable material in this meaty . . . book which must ultimately help the world make up its mind on a vital issue: to plan or not to plan?” —S. E. Harris, The New York Times “Those who disagree with him cannot afford to ignore him . . . This is especially true of a book like the present one.” —George Soule, Nation
