Author: Ketan J. Patel
Publisher: Random House
ISBN: 0099504324
Category : Business and politics
Languages : en
Pages : 256
Book Description
Since the turn of the century, we have seen hopes of a new era of peace shattered by the attacks of 9/11. We have witnessed the US become embroiled in a divisive and seemingly unwinnable war in Iraq. We have looked on as new nuclear rivalries have sprung up with Iran and North Korea. We have seen Europe struggle to define its place in the New World Order. And we have observed the balance of world focus shift towards China and India as they have continued their unprecedented economic rise. What is the significance of all of this? Are these random events or is there an underlying pattern? What is required of leaders and individuals to propel the world in a more positive direction? The Master Strategist provides the means to decipher these changes, offering unique insights into the issues and patterns that are defining the future, and pointing the way to strategies for a freer and more peaceful and prosperous world. 'As I write this down, I'm struck - not for the first time - by the loftiness of Patel's outlook. The book in particular gives the impression he has somehow channelled the voice of God.' John Paul Flintoff, Sunday Times 'Provides an extraordinary framework to assess ourselves. More than just a book on strategy, it is a book on life itself.' Nandan Nilekani, CEO, Infosys 'Distinguished by the power of his thinking on global themes of strategic importance ... his insights and wisdom can be applied to business, politics and life.' Scott Kapnick, CEO, Goldman Sachs International and Co-Head Investment Banking Goldman Sachs & Co Provides an extraordinary framework to assess ourselves. More than just a book on strategy, it is a book on life itself.' Nandan Nilekani, CEO, Infosys 'More than just a guide to achieving great personal power this masterpiece points the way to a world of Peace, Prosperity and Freedom.' Michael J. Gelb, author of How to Think Like Leonardo DaVinci and DaVinci Decoded 'This elegantly written book is both a wake-up call and a positive inspiration for strategists and policymakers - alarming at times but also enjoyable.' Director Magazine
The Master Strategist
Author: Ketan J. Patel
Publisher: Random House
ISBN: 0099504324
Category : Business and politics
Languages : en
Pages : 256
Book Description
Since the turn of the century, we have seen hopes of a new era of peace shattered by the attacks of 9/11. We have witnessed the US become embroiled in a divisive and seemingly unwinnable war in Iraq. We have looked on as new nuclear rivalries have sprung up with Iran and North Korea. We have seen Europe struggle to define its place in the New World Order. And we have observed the balance of world focus shift towards China and India as they have continued their unprecedented economic rise. What is the significance of all of this? Are these random events or is there an underlying pattern? What is required of leaders and individuals to propel the world in a more positive direction? The Master Strategist provides the means to decipher these changes, offering unique insights into the issues and patterns that are defining the future, and pointing the way to strategies for a freer and more peaceful and prosperous world. 'As I write this down, I'm struck - not for the first time - by the loftiness of Patel's outlook. The book in particular gives the impression he has somehow channelled the voice of God.' John Paul Flintoff, Sunday Times 'Provides an extraordinary framework to assess ourselves. More than just a book on strategy, it is a book on life itself.' Nandan Nilekani, CEO, Infosys 'Distinguished by the power of his thinking on global themes of strategic importance ... his insights and wisdom can be applied to business, politics and life.' Scott Kapnick, CEO, Goldman Sachs International and Co-Head Investment Banking Goldman Sachs & Co Provides an extraordinary framework to assess ourselves. More than just a book on strategy, it is a book on life itself.' Nandan Nilekani, CEO, Infosys 'More than just a guide to achieving great personal power this masterpiece points the way to a world of Peace, Prosperity and Freedom.' Michael J. Gelb, author of How to Think Like Leonardo DaVinci and DaVinci Decoded 'This elegantly written book is both a wake-up call and a positive inspiration for strategists and policymakers - alarming at times but also enjoyable.' Director Magazine
Publisher: Random House
ISBN: 0099504324
Category : Business and politics
Languages : en
Pages : 256
Book Description
Since the turn of the century, we have seen hopes of a new era of peace shattered by the attacks of 9/11. We have witnessed the US become embroiled in a divisive and seemingly unwinnable war in Iraq. We have looked on as new nuclear rivalries have sprung up with Iran and North Korea. We have seen Europe struggle to define its place in the New World Order. And we have observed the balance of world focus shift towards China and India as they have continued their unprecedented economic rise. What is the significance of all of this? Are these random events or is there an underlying pattern? What is required of leaders and individuals to propel the world in a more positive direction? The Master Strategist provides the means to decipher these changes, offering unique insights into the issues and patterns that are defining the future, and pointing the way to strategies for a freer and more peaceful and prosperous world. 'As I write this down, I'm struck - not for the first time - by the loftiness of Patel's outlook. The book in particular gives the impression he has somehow channelled the voice of God.' John Paul Flintoff, Sunday Times 'Provides an extraordinary framework to assess ourselves. More than just a book on strategy, it is a book on life itself.' Nandan Nilekani, CEO, Infosys 'Distinguished by the power of his thinking on global themes of strategic importance ... his insights and wisdom can be applied to business, politics and life.' Scott Kapnick, CEO, Goldman Sachs International and Co-Head Investment Banking Goldman Sachs & Co Provides an extraordinary framework to assess ourselves. More than just a book on strategy, it is a book on life itself.' Nandan Nilekani, CEO, Infosys 'More than just a guide to achieving great personal power this masterpiece points the way to a world of Peace, Prosperity and Freedom.' Michael J. Gelb, author of How to Think Like Leonardo DaVinci and DaVinci Decoded 'This elegantly written book is both a wake-up call and a positive inspiration for strategists and policymakers - alarming at times but also enjoyable.' Director Magazine
The Master Strategist
Author: Ketan J. Patel
Publisher: Random House Business Books
ISBN:
Category : Business and politics
Languages : en
Pages : 270
Book Description
In the same way that Machiavelli, and Sun Tzu before him, exploded all existing ideas about strategy in The Prince and The Art of War, The Master Strategist cuts across politics, economics and business to set out a new and compelling way to think about strategy for a peaceful, prosperous and more free future. We stand at a point in history where we can have almost anything we desire. Our ability to compute the underlying equations of everything -- our genetic code, the structure of matter, the nature of time and space -- promises to enable us to enter a new era of miracles. The ability to create new weapons that can reach any enemy promises to enable us to wage any war. Learning how to harness and direct this capability is now critical if we are to forge a better future. It is in Man's nature to dream and aspire and then to endeavour, deceive and fight to achieve his dreams and aspirations. Strategy is merely the word we give to the thought that goes into determining how we will prevail. Ketan Patel, founder and head of the Strategic Group at Goldman Sachs, meets with leaders in international business, investing and government policy every week. This unique access to people at this level has given him the opportunity of discussing with them some of the most fundamental questions facing us, in particular, the strategies for creating peace, prosperity and freedom. The Master Strategist explains why our current approaches to strategy are failing to create a world where power, purpose and principle are exercised to produce global peace, prosperity and freedom. It sets out the agenda for a new approach to strategy that will be compelling for strategists from the White Houseto Wall Street to the streets of London, Tokyo, Shanghai, Mumbai and beyond.
Publisher: Random House Business Books
ISBN:
Category : Business and politics
Languages : en
Pages : 270
Book Description
In the same way that Machiavelli, and Sun Tzu before him, exploded all existing ideas about strategy in The Prince and The Art of War, The Master Strategist cuts across politics, economics and business to set out a new and compelling way to think about strategy for a peaceful, prosperous and more free future. We stand at a point in history where we can have almost anything we desire. Our ability to compute the underlying equations of everything -- our genetic code, the structure of matter, the nature of time and space -- promises to enable us to enter a new era of miracles. The ability to create new weapons that can reach any enemy promises to enable us to wage any war. Learning how to harness and direct this capability is now critical if we are to forge a better future. It is in Man's nature to dream and aspire and then to endeavour, deceive and fight to achieve his dreams and aspirations. Strategy is merely the word we give to the thought that goes into determining how we will prevail. Ketan Patel, founder and head of the Strategic Group at Goldman Sachs, meets with leaders in international business, investing and government policy every week. This unique access to people at this level has given him the opportunity of discussing with them some of the most fundamental questions facing us, in particular, the strategies for creating peace, prosperity and freedom. The Master Strategist explains why our current approaches to strategy are failing to create a world where power, purpose and principle are exercised to produce global peace, prosperity and freedom. It sets out the agenda for a new approach to strategy that will be compelling for strategists from the White Houseto Wall Street to the streets of London, Tokyo, Shanghai, Mumbai and beyond.
Clausewitz on Strategy
Author: Tiha von Ghyczy
Publisher: John Wiley & Sons
ISBN: 0471415138
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.
Publisher: John Wiley & Sons
ISBN: 0471415138
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.
Allied Master Strategists
Author: David Rigby
Publisher: Naval Institute Press
ISBN: 1612513042
Category : History
Languages : en
Pages : 234
Book Description
Awarded NASOH's 2012 "John Lyman Book Award for Best U.S. Naval History," Allied Master Strategists describes the unique and vital contribution to Allied victory in World War II made by the Combined Chiefs of Staff. Based on a combination of primary and secondary source material, this book proves that the Combined Chiefs of Staff organization was the glue holding the British-American wartime alliance together. As such, the Combined Chiefs of Staff was probably the most important international organization of the Twentieth Century. Readers will get a good view of the personalities of the principals, such as Field Marshal Sir Alan Brooke and Fleet Admiral Ernest J. King. The book provides insight into the relationships between the Combined Chiefs of Staff and Allied theater commanders, the role of the Combined Chiefs regarding economic mobilization, and the bitter inter-Allied strategic debates in regard to OVERLORD and the war in the Pacific. This book is a must-read for anyone interested in the British American alliance in World War II. Careful attention is paid in the book to the three organizations that contributed the principal membership of the Combined Chiefs of Staff; i.e., the U.S. Joint Chiefs of Staff, the British Chiefs of Staff Committee, and (in the case of Sir John Dill) the British Joint Staff Mission in Washington. After providing a biographical background of the principal member so the Combined Chiefs of Staff, Rigby provides information on wartime Washington, D.C. as the home base for the Combined Chiefs of Staff organization. Detailed information is given regarding the Casablanca Conference, but the author is careful to distinguish between the formal nature of the big Allied wartime summit meetings and the much less formal day-to-day give and take which characterized British-American strategic debates between the British Joint Staff Mission in Washington and the U.S. Joint Chiefs of Staff. Indeed, it is a major contention of the book that it is critical to remember that more than half of the meetings of the Combined Chiefs of Staff took place in Washington, D.C. in a regularly scheduled weekly pattern and not at the big Allied conferences such as Yalta. The role of the Combined Chiefs of Staff in directing the war in the Pacific and in planning the OVERLORD cross-channel invasion of western Europe, respectively, is covered in detail. These were the two most contentious issues with which the Combined Chiefs of Staff had to deal. Rigby attempts to answer the question of why two combative, fearless, warriors like Churchill and Brooke would be so unwilling to go back across the Channel, and to explain the tug-of-war the British Chiefs of Staff had to conduct with Churchill before a British battle fleet could join the American Central Pacific Drive late in the war. The book also provides a wealth of information on the role played by members of the Combined Chiefs of Staff in the spheres of economic mobilization and wartime diplomacy. Most of all, what Allied Master Strategists does is to give the Combined Chiefs of Staff what they have long deserved—a book of their own; a book that is not weighted towards the U.S. Joint Chiefs on the one hand or the British Chiefs of Staff on the other; a book that is not strictly a “naval” book, an “army” book, or an “air” book, but a book that like the western alliance during World War II, is truly “combined” in an international as well as an interservice manner.
Publisher: Naval Institute Press
ISBN: 1612513042
Category : History
Languages : en
Pages : 234
Book Description
Awarded NASOH's 2012 "John Lyman Book Award for Best U.S. Naval History," Allied Master Strategists describes the unique and vital contribution to Allied victory in World War II made by the Combined Chiefs of Staff. Based on a combination of primary and secondary source material, this book proves that the Combined Chiefs of Staff organization was the glue holding the British-American wartime alliance together. As such, the Combined Chiefs of Staff was probably the most important international organization of the Twentieth Century. Readers will get a good view of the personalities of the principals, such as Field Marshal Sir Alan Brooke and Fleet Admiral Ernest J. King. The book provides insight into the relationships between the Combined Chiefs of Staff and Allied theater commanders, the role of the Combined Chiefs regarding economic mobilization, and the bitter inter-Allied strategic debates in regard to OVERLORD and the war in the Pacific. This book is a must-read for anyone interested in the British American alliance in World War II. Careful attention is paid in the book to the three organizations that contributed the principal membership of the Combined Chiefs of Staff; i.e., the U.S. Joint Chiefs of Staff, the British Chiefs of Staff Committee, and (in the case of Sir John Dill) the British Joint Staff Mission in Washington. After providing a biographical background of the principal member so the Combined Chiefs of Staff, Rigby provides information on wartime Washington, D.C. as the home base for the Combined Chiefs of Staff organization. Detailed information is given regarding the Casablanca Conference, but the author is careful to distinguish between the formal nature of the big Allied wartime summit meetings and the much less formal day-to-day give and take which characterized British-American strategic debates between the British Joint Staff Mission in Washington and the U.S. Joint Chiefs of Staff. Indeed, it is a major contention of the book that it is critical to remember that more than half of the meetings of the Combined Chiefs of Staff took place in Washington, D.C. in a regularly scheduled weekly pattern and not at the big Allied conferences such as Yalta. The role of the Combined Chiefs of Staff in directing the war in the Pacific and in planning the OVERLORD cross-channel invasion of western Europe, respectively, is covered in detail. These were the two most contentious issues with which the Combined Chiefs of Staff had to deal. Rigby attempts to answer the question of why two combative, fearless, warriors like Churchill and Brooke would be so unwilling to go back across the Channel, and to explain the tug-of-war the British Chiefs of Staff had to conduct with Churchill before a British battle fleet could join the American Central Pacific Drive late in the war. The book also provides a wealth of information on the role played by members of the Combined Chiefs of Staff in the spheres of economic mobilization and wartime diplomacy. Most of all, what Allied Master Strategists does is to give the Combined Chiefs of Staff what they have long deserved—a book of their own; a book that is not weighted towards the U.S. Joint Chiefs on the one hand or the British Chiefs of Staff on the other; a book that is not strictly a “naval” book, an “army” book, or an “air” book, but a book that like the western alliance during World War II, is truly “combined” in an international as well as an interservice manner.
Erich Von Manstein
Author: Benoit Lemay
Publisher: Casemate Publishers
ISBN: 9781612000596
Category : History
Languages : en
Pages : 0
Book Description
To many close students of World War II, von Manstein is already considered to be the greatest commander of the war, if not the entire 20th century. He devised the plan that conquered France in 1940, thence led an infantry corps in that campaign; at the head of a panzer corps he reached the gates of Leningrad in 1941, then took command of 11th Army and conquered Sevastopol and the Crimea. After destroying another Soviet army in the north, he was given command of the ad hoc Army Group Don to retrieve the German calamity at Stalingrad, whereupon he launched a counteroffensive that, against all odds, restored the German front. Afterward he commanded Army Group South, nearly crushing the Soviets at Kursk, and then skillfully resisted their relentless attacks, as he traded territory for coherence in the East.
Publisher: Casemate Publishers
ISBN: 9781612000596
Category : History
Languages : en
Pages : 0
Book Description
To many close students of World War II, von Manstein is already considered to be the greatest commander of the war, if not the entire 20th century. He devised the plan that conquered France in 1940, thence led an infantry corps in that campaign; at the head of a panzer corps he reached the gates of Leningrad in 1941, then took command of 11th Army and conquered Sevastopol and the Crimea. After destroying another Soviet army in the north, he was given command of the ad hoc Army Group Don to retrieve the German calamity at Stalingrad, whereupon he launched a counteroffensive that, against all odds, restored the German front. Afterward he commanded Army Group South, nearly crushing the Soviets at Kursk, and then skillfully resisted their relentless attacks, as he traded territory for coherence in the East.
The Master Strategist
Author: Ketan J Patel
Publisher: Random House
ISBN: 1446441520
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Since the turn of the century, we have seen hopes of a new era of peace shattered by the 9/11 attack on the US. We have witnessed the US become embroiled in a divisive and seemingly unwinnable war in Iraq.. We have looked on as new nuclear rivalries have sprung up with Iran and North Korea. We have also seen Europe struggle to define its place in the New World Order. And we have observed the balance of world focus shift towards China and India as they have continued their unprecedented economic rise. What is the significance of all of this? Are these random events or is there an underlying pattern? What is required of leaders and individuals to propel the world in a more positive direction? The Master Strategist provides the means to decipher these changes, offering unique insights into the issues and patterns that are defining the future, and pointing the way to strategies for a freer and more peaceful and prosperous world.
Publisher: Random House
ISBN: 1446441520
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Since the turn of the century, we have seen hopes of a new era of peace shattered by the 9/11 attack on the US. We have witnessed the US become embroiled in a divisive and seemingly unwinnable war in Iraq.. We have looked on as new nuclear rivalries have sprung up with Iran and North Korea. We have also seen Europe struggle to define its place in the New World Order. And we have observed the balance of world focus shift towards China and India as they have continued their unprecedented economic rise. What is the significance of all of this? Are these random events or is there an underlying pattern? What is required of leaders and individuals to propel the world in a more positive direction? The Master Strategist provides the means to decipher these changes, offering unique insights into the issues and patterns that are defining the future, and pointing the way to strategies for a freer and more peaceful and prosperous world.
Super Strategist
Author: Lesley Bielby
Publisher: Figure 1 Publishing
ISBN: 1773271482
Category : Business & Economics
Languages : en
Pages : 175
Book Description
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Publisher: Figure 1 Publishing
ISBN: 1773271482
Category : Business & Economics
Languages : en
Pages : 175
Book Description
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Kesselring
Author: Kenneth Macksey
Publisher: Greenhill Press
ISBN: 9781853672569
Category : Biography & Autobiography
Languages : en
Pages : 262
Book Description
Albert Kesselring was arguably the most able and versatile General Staff officer of his generation. In the Second World War he proved himself a master of envelopment by air and land, and of prolonged defensive warfare. He also displayed great diplomatic skill, enforcing close collaboration between air and land forces when the prevailing mood was for their independence, being more successful than most in persuading Hitler to follow his suggestions, and dealing with volatile Italian allies and antagonism from Rommel during his command in the Mediterranean. Kenneth Macksey's authoritative biography is based on a wide range of sources, including German records, evidence from Kesselring's colleagues, friends and enemies, and Kesselring's writings for the American Historical Division while imprisoned after the Second World War. They give a clear and compelling picture of Kesselring as a master strategist, brilliant commander and vital figure in the German military machine.
Publisher: Greenhill Press
ISBN: 9781853672569
Category : Biography & Autobiography
Languages : en
Pages : 262
Book Description
Albert Kesselring was arguably the most able and versatile General Staff officer of his generation. In the Second World War he proved himself a master of envelopment by air and land, and of prolonged defensive warfare. He also displayed great diplomatic skill, enforcing close collaboration between air and land forces when the prevailing mood was for their independence, being more successful than most in persuading Hitler to follow his suggestions, and dealing with volatile Italian allies and antagonism from Rommel during his command in the Mediterranean. Kenneth Macksey's authoritative biography is based on a wide range of sources, including German records, evidence from Kesselring's colleagues, friends and enemies, and Kesselring's writings for the American Historical Division while imprisoned after the Second World War. They give a clear and compelling picture of Kesselring as a master strategist, brilliant commander and vital figure in the German military machine.
The Content Trap
Author: Bharat Anand
Publisher: Random House Group
ISBN: 0812995384
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Publisher: Random House Group
ISBN: 0812995384
Category : Business & Economics
Languages : en
Pages : 464
Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Thirsting for Living Water
Author: Michael J. Mantel
Publisher: InterVarsity Press
ISBN: 1514002930
Category : Religion
Languages : en
Pages : 205
Book Description
When personal and global events threw Mike Mantel into a dark night of the soul, he embarked on a journey around the world to rediscover God's holistic gospel driven by compassion, justice, and mercy. Embark on your own adventure and open your eyes to the ways God is already at work at home, among neighbors, and to the ends of the earth.
Publisher: InterVarsity Press
ISBN: 1514002930
Category : Religion
Languages : en
Pages : 205
Book Description
When personal and global events threw Mike Mantel into a dark night of the soul, he embarked on a journey around the world to rediscover God's holistic gospel driven by compassion, justice, and mercy. Embark on your own adventure and open your eyes to the ways God is already at work at home, among neighbors, and to the ends of the earth.