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Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Author: Beth Goldstein
Publisher: McGraw Hill Professional
ISBN: 0071593772
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
Author: Jayson Gaddis
Publisher: Hachette Go
ISBN: 030692482X
Category : Family & Relationships
Languages : en
Pages : 304
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Book Description
The relationship teacher, coach, and founder of The Relationship School reveals the origins of conflict styles, how to stop avoiding difficult conversations, and how to resolve conflict in our most important relationships. Conflicts in our closest relationships are scary because so much is at stake. If the conflict doesn't go well, we could lose our marriage, our family or our job, all connected to our security and survival. So we do just about anything not to lose those relationships, including avoid conflict, betraying ourselves or becoming dishonest. Unresolved conflict affects every single aspect of our lives, from self-confidence to physical and mental health. Jayson Gaddis is a personal trainer for relationships and one of the world’s leading authorities on interpersonal conflict. For almost two decades, Gaddis has helped individuals, couples, and teams get to the bottom of their deepest conflicts. He helps people see the wisdom in conflict and how to get to zero—which means we have successfully worked through our conflict and have nothing in the way of a good connection. In Getting to Zero, Gaddis shows the reader how to stop running away from uncomfortable conversations and instead learn how to work through them. Through funny personal stories, uncomfortable examples, and effective tools and skills, he shows the reader how to move from disconnection to connection, acceptance, and understanding. This method upgrades the old tired and static conflict resolution approaches and offers a fresh, street-level, user-friendly road map on exactly how to work through conflict with the people you care most about.
Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Author: Terry Richey
Publisher: AMACOM/American Management Association
ISBN: 9780814402139
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forecast opportunities; create a winning strategy; enhance teamwork and build consensus.
Author: Maria Petrescu
Publisher: Business Expert Press
ISBN: 1606498134
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
Author: Category Pirates
Publisher:
ISBN: 9781956934120
Category :
Languages : en
Pages :
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Book Description
Author: Tom Fishburne
Publisher:
ISBN: 9780999070314
Category : Marketing
Languages : en
Pages : 214
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Book Description
"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Author: Dan S. Kennedy
Publisher: Forbesbooks
ISBN: 9781946633743
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Author: Paolo Ferri
Publisher:
ISBN: 9781914126000
Category :
Languages : en
Pages : 132
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Book Description
How does the future look like? What's going to happen to our businesses? Are we at the beginning of a new era or we will soon go back to how It used to be? Analysts say that our habits are going to change, and so consumer behaviours. But the recent events may just have accelerated inevitable changes. So, what do you need to know to keep your business running during uncertain times? What should you focus on? If you own a small or a medium business, you can't afford to miss this book! Growth Marketing will show you the key things you need to know to outmanoeuvre uncertainty and get your business ready for the future. You will learn: Branding Secrets: proven successful techniques to make your brand irresistible and stick into people's mind Monetization Techniques: learn how to monetize your customers and sell more, more often without the need of creating new products Purchase Behavior: discover the one single force that drives human behavior during the buying process and how you can apply it to your business Customer Relationship: learn how to get new customers and increase loyalty of your customer base, so they will always come back to buy from you Website Secrets: the key secrets of a modern website that sells. Get your website ready to take orders and accept transactions Facebook and Google Ads: super easy step by step instructions to setup your campaigns with budget recommendation and flexible targeting suggestions, even if you are not tech savvy Rank Higher in the Search Engines: secret techniques to drive free traffic to your website and get more visitors Business Strategy Core principles: learn smart actions you can take to start or accelerate the digital pivot you need to make to prepare for the new era What are you waiting for? Growth Marketing written for entrepreneurs to give them all the tools they need to prepare for the times ahead. Prepare for what's next. Embrace digital change and thrive. Read Growth Marketing.
