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Author: Mark W. Schaefer
Publisher:
ISBN: 9781733553308
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.
Author: Mark W. Schaefer
Publisher:
ISBN: 9781733553308
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.
Author: Clifford Bob
Publisher: Cambridge University Press
ISBN: 052184570X
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
This book rejects dominant views that needy political movements readily gain help from nongovernmental organizations.
Author: Clifford Bob
Publisher:
ISBN:
Category : Government, Resistance to
Languages : en
Pages : 237
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Book Description
Author: Pinheiro, Margarida M.
Publisher: IGI Global
ISBN: 1522562966
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Author: Todd Wolfson
Publisher: University of Illinois Press
ISBN: 0252096800
Category : Social Science
Languages : en
Pages : 249
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Book Description
Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson reveals how aspects of the mid-1990s Zapatistas movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and other Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. Melding virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, Wolfson maps the social, spatial and communicative structure of the Indymedia network and details its operations on the local, national and global level. He looks at the participatory democracy that governs global social movements and the ways democracy and decentralization have come into tension, and how "the switchboard of struggle" conducts stories from the hyper-local and disperses them worldwide. As he shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle and other emergent movements that have re-energized radical politics.
Author: Sarah Jamila Stevenson
Publisher: North Star Editions, Inc.
ISBN: 0738729876
Category : Young Adult Fiction
Languages : en
Pages : 168
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Book Description
Getting called a “towel head” inspires high school senior Asha Jamison with a great money-making idea: selling T-shirts promoting the Latte Rebellion, a club that raises awareness of mixed-race students. When their “cause” goes viral, Asha’s life spirals out of control.
Author: Andrew David Jackson
Publisher: University of Hawaii Press
ISBN: 0824852737
Category : History
Languages : en
Pages : 217
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Book Description
The 1728 Musin Rebellion: Politics and Plotting in Eighteenth-Century Korea provides the first comprehensive account in English of the Musin Rebellion, an attempt to overthrow King Yŏngjo (1694–1776; r. 1724–1776), and the largest rebellion of eighteenth-century Korea. The rebellion proved unsuccessful, but during three weeks of fighting the government lost control of over a dozen county seats and the rebels drew popular support from the inhabitants of three southern provinces. The revolt profoundly unsettled the early years of Yŏngjo's reign and had considerable influence on the subsequent course of factionalism. In this keenly reasoned study, Andrew David Jackson investigates the causes, development, suppression, legacy, and significance of the bloody Musin Rebellion. The Musin Rebellion had its roots in the factional conflicts surrounding Yŏngjo's troubled succession to the throne. Jackson analyzes an aspect of the conflict previously neglected by researchers, namely how the rebels managed to create an armed rebellion. He argues that the rebellion should be understood in the context of other attempts on power by factional members that occurred over a hundred-year period leading up to 1728. By exploring the political and military context of the event, the book demonstrates that the Musin Rebellion was not driven by systemic breakdown, regionalism, or ideology, but was a failed attempt by political players to take control of the court. Central to the eruption of violence in 1728 was the intervention of key rebel plotters, several of whom were serving officials with access to state military resources. The book provides an in-depth view of factional politics in the Chosŏn court, and the final section deals with the rebel legacy, bringing to the fore issues about managing, forming, and directing the historical memory of the rebellion.
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Michael Serazio
Publisher: NYU Press
ISBN: 0814724590
Category : Social Science
Languages : en
Pages : 238
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Book Description
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages :
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Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
