Imagining Marketing

Imagining Marketing PDF Author: Stephen Brown
Publisher: Routledge
ISBN: 1134565496
Category : Business & Economics
Languages : en
Pages : 533

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Book Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

Imagining Marketing

Imagining Marketing PDF Author: Stephen Brown
Publisher: Routledge
ISBN: 1134565496
Category : Business & Economics
Languages : en
Pages : 533

Get Book Here

Book Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

The Marketing of an Avant-garde

The Marketing of an Avant-garde PDF Author: Robert Wesley Jensen
Publisher:
ISBN:
Category :
Languages : en
Pages : 502

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Book Description


The Transformation of the Avant-Garde

The Transformation of the Avant-Garde PDF Author: Diana Crane
Publisher: University of Chicago Press
ISBN: 0226117901
Category : Art
Languages : en
Pages : 241

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Book Description
Discusses the social aspects of art, popular culture as art, galleries, museums, and the meaning of art.

The Avant-Garde and the Popular in Modern China

The Avant-Garde and the Popular in Modern China PDF Author: Liang Luo
Publisher: University of Michigan Press
ISBN: 0472052179
Category : Biography & Autobiography
Languages : en
Pages : 386

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Book Description
Provides a new perspective on the Chinese avant-garde through the figure of artist and activist Tian Han

The Avant-garde and American Postmodernity

The Avant-garde and American Postmodernity PDF Author:
Publisher: Univ. Press of Mississippi
ISBN: 9781617034909
Category : American literature
Languages : en
Pages : 258

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Book Description
An evaluation that tracks American culture's shift from modernism into postmodernism

Avant-garde as Method

Avant-garde as Method PDF Author: Anna Bokov
Publisher: Park Publishing (WI)
ISBN: 9783038601340
Category : Architectural design
Languages : en
Pages : 0

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Book Description
"The groundbreaking new study on the early Soviet Union's Higher Art and Technical Studios, known as Vkhutemas, and their pioneering curriculum that has been a source of inspiration for generations of architects, designers, and artists until the present day."--Provided by publisher.

A History of the Western Art Market

A History of the Western Art Market PDF Author: Titia Hulst
Publisher: Univ of California Press
ISBN: 0520340779
Category : Art
Languages : en
Pages : 432

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Book Description
This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compelling evidence of art's inherent commercial dimension and show how artists, dealers, and collectors have interacted over time, from the city-states of Quattrocento Italy to the high-stakes markets of postmillennial New York and Beijing. This approach casts a startling new light on the traditional concerns of art history and aesthetics, revealing much that is provocative, profound, and occasionally even comic. This volume's unique historical perspective makes it appropriate for use in college courses and postgraduate and professional programs, as well as for professionals working in art-related environments such as museums, galleries, and auction houses. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 2017. This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compellin

The Avant-Garde and Geopolitics in Latin America

The Avant-Garde and Geopolitics in Latin America PDF Author: Fernando J. Rosenberg
Publisher: University of Pittsburgh Press
ISBN: 0822972972
Category : Literary Criticism
Languages : en
Pages : 222

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Book Description
The Avant-Garde and Geopolitics in Latin America examines the canonical Latin American avant-garde texts of the 1920s and 1930s in novels, travel writing, journalism, and poetry, and presents them in a new light as formulators of modern Western culture and precursors of global culture. Particular focus is placed on the work of Roberto Arlt and Mario de Andrade as exemplars of the movement. Fernando J. Rosenberg provides a theoretical historiography of Latin American literature and the role that modernity and avant-gardism played in it. He finds significant parallels between the cultural battles of the interwar years in Latin America and current debates over the role of the peripheral nation-state within the culture of globalization. Rosenberg establishes that the Latin American avant-garde evolved on its own terms, in polemic dialogue with the European movements, critiquing modernity itself and developing a global geopolitical awareness. In the process these writers created a bridge between postcolonial and postmodern culture, forming a distinct movement that continues its influence today.

Avant-Gardes in Crisis

Avant-Gardes in Crisis PDF Author: Jean-Thomas Tremblay
Publisher: State University of New York Press
ISBN: 1438485174
Category : Literary Criticism
Languages : en
Pages : 322

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Book Description
Avant-Gardes in Crisis claims that the avant-gardes of the late twentieth and early twenty-first centuries are in crisis, in that artmaking both responds to political, economic, and social crises and reveals a crisis of confidence regarding resistance's very possibility. Specifically, this collection casts contemporary avant-gardes as a reaction to a crisis in the reproduction of life that accelerated in the 1970s—a crisis that encompasses living-wage rarity, deadly epidemics, and other aspects of an uneven management of vitality indexed by race, citizenship, gender, sexual orientation, class, and disability. The contributors collectively argue that a minoritarian concept of the avant-garde, one attuned to uneven patterns of resource depletion and infrastructural failure (broadly conceived), clarifies the interplay between art and politics as it has played out, for instance, in discussions of art's autonomy or institutionality. Writ large, this book seeks to restore the historical and political context for the debates on the avant-garde that have raged since the 1970s.

The Avant Garde: A Very Short Introduction

The Avant Garde: A Very Short Introduction PDF Author: David Cottington
Publisher: Oxford University Press
ISBN: 0199582734
Category : Art
Languages : en
Pages : 153

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Book Description
For over a hundred years 'the avant-garde' has been the most influential concept in modern art; its impact on the history of modern culture has been profound. In this Very Short Introduction, David Cottington explores why the avant-garde carries so much authority, and places it within the context of western modernity and capitalist culture.