The Marketing of Algeria as a Tourist Destination to the UK Market PDF Download
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Author: Djamel Benouari
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: Djamel Benouari
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author:
Publisher: Oxford Business Group
ISBN: 1907065377
Category :
Languages : en
Pages : 228
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Author: Umran Aslan
Publisher: GRIN Verlag
ISBN: 3668555648
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
Master's Thesis from the year 2017 in the subject Economics - Other, grade: 4,0, University of Wroclaw (Earth Science and Environmental Management), course: Tourism, language: English, abstract: This thesis aims to make Algeria available as an important place in sustainable tourism in the future. The study addresses Algeria in general and explains what regional development should be made possible. Concepts of management are explained, leading to a new path of tourism development that should be taken in Algeria. Algeria is a very rich country in terms of tourism, but it has little knowledge about using its resources. Algeria's coastal and saharan desert have excellent tourism potential. By making long-term plans, they can become an indispensable destination for sustainable tourism. Looking at the old history of Algeria, it is clear that this is a country that has hosted many civilizations. It is also the largest country of African in terms of surface area, and it takes a lot of time to be safe because of its size. In the neighboring countries Morocco and Tunisia, tourism is already growing greatly. However, there are few in Algeria to work in the name of tourism. In this thesis, it is explained how management should be handled in order to increase tourism investments. Finally, in a survey study conducted in Algiers city, the opinion of local inhabitants on tourism development of Algeria is also made clear.
Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904751
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Author: Steven Pike
Publisher: Routledge
ISBN: 1136002650
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author:
Publisher: Oxford Business Group
ISBN: 1902339703
Category :
Languages : en
Pages : 178
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Author: Steven Pike
Publisher: Routledge
ISBN: 1136411038
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Nicola Bellini
Publisher: Springer
ISBN: 3319268775
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.
Author: Yorgos Apostolopoulos
Publisher: Routledge
ISBN: 1317798376
Category : Science
Languages : en
Pages : 363
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Book Description
This book comments on the complexities of Mediterranean tourism, with contributions from researchers, consultants, managers and advisors from thirteen countries. It is an excellent reference tool for undergraduate and postgraduate students, as well as industry practitioners, for the examination of tourism in different Mediterranean contexts.
