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Author: Guy Tomlinson
Publisher: The Marketing Directors
ISBN: 0955886015
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.
Author: Guy Tomlinson
Publisher: The Marketing Directors
ISBN: 0955886015
Category : Business & Economics
Languages : en
Pages : 402
Get Book Here
Book Description
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Jason Loewith
Publisher:
ISBN: 9781559363525
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
Interviews with leading stage directors working in the American theater.
Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
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Book Description
Author: Andy Crestodina
Publisher:
ISBN: 9780988336407
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Author: Mohsen Ashraf
Publisher: Image Comics
ISBN: 1534363386
Category : Comics & Graphic Novels
Languages : en
Pages : 132
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Book Description
Sylas wields an ancient power to sense and siphon away pain from others, but struggles with the moral ambiguity of his abilities, leading him to question his purpose as a Syphon. Livia, his partner and a neuroscientist, explores the impact of emotional trauma and the ethics of healing from it. Together, they unravel secrets of the power that will forever change their relationship. Meanwhile, deep in the Amazon, an ancient threat re-emerges with plans to unleash a terrible darkness. The award-winning series returns with a new four-issue volume, written by creator MOHSEN ASHRAF (Pantheon) and co-writer ARISH AKANDA, with art from THOMAS HEDGLEN (PROPHET, BRIGADE). Previously nominated for three 2022 Ringo Awards, including Best Series and Best Artist, and awarded Favorite Hero. Collects SYPHON, VOL. 2 #1-4
Author: Barry Callen
Publisher: McGraw Hill Professional
ISBN: 0071713468
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Mohsen Ashraf
Publisher: Image Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 32
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Book Description
An ancient threat, dormant for centuries, has re-emerged with a vengeance—and a masochistic hunger. Sylas must decide whether he can trust brash power-hunter Zenia, or even himself, in facing this danger. Meanwhile, Livia explores the emotional trauma of her new patient who may be hiding something much more troubling.
Author: Stjepan Sejic
Publisher: Image Comics
ISBN: 1534360689
Category : Comics & Graphic Novels
Languages : en
Pages : 236
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Book Description
A tale of gods, mortals, love, lust, death, and bad decisions-that all starts with a simple bite of a golden apple. When Lauren signs the divine contract promising bliss for the price of love, she expects to be granted the services of the highest ranking god of desire. To everyoneÕs surprise this is a contested title and what was supposed to be a simple routine transaction becomes a mess of divine legalities, competitiveness and harsh decisions that involve a higher power, and the higher power is not happy about it. In this game of carnal delights and absolute stubbornness lives may be at stake, especially when an ex-fury is put in an uncomfortable position that compromises the well being of her family. Welcome to FINE PRINT, VOL. 2Ñthis is where it gets weird.
