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Marketing Management in the 21st Century

Marketing Management in the 21st Century PDF Author: Noel Capon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 660

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Book Description
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.