Superfandom: How Our Obsessions are Changing What We Buy and Who We Are PDF Download
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Author: Zoe Fraade-Blanar
Publisher: W. W. Norton & Company
ISBN: 0393249964
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: Richa Jha
Publisher:
ISBN: 1939547431
Category : Juvenile Fiction
Languages : en
Pages : 19
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Book Description
Parents panic when the Internet goes down but their child reminds them that there other, very pleasant, ways to spend their time.
Author: Yelena Akhtiorskaya
Publisher: Penguin
ISBN: 1594633827
Category : Fiction
Languages : en
Pages : 321
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Book Description
“A virtuosic debut [and] a wry look at immigrant life in the global age.” —Vogue Having left Odessa for Brighton Beach, Brooklyn, with a sense of finality, the Nasmertov family has discovered that the divide between the old world and the new is not nearly as clear-cut as they had imagined. With the collapse of the Soviet Union, returning is just a matter of a plane ticket, and the Russian-owned shops in their adopted neighborhood stock even the most obscure comforts of home. Pursuing the American Dream once meant giving up everything, but does the dream still work if the past refuses to grow distant and mythical, remaining alarmingly within reach? If the Nasmertov parents can afford only to look forward, learning the rules of aspiration, the family’s youngest, Frida, can’t help looking back—and asking far too many questions. Yelena Akhtiorskaya’s exceptional debut has been hailed not only as the great novel of Brighton Beach but as a “breath of fresh air … [and] a testament to Akhtiorskaya’s wit, generosity, and immense talent as a young American author” (NPR).
Author: Lois Joy Johnson
Publisher: Running Press Adult
ISBN: 0762439351
Category : Health & Fitness
Languages : en
Pages : 290
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Book Description
Celebrity beauty experts share tips, techniques, and advice on maintaining personal beauty in middle age, including utilizing plastic surgery procedures, finding the best products, and fixing appearance problems caused by age.
Author: Kia Heise
Publisher: Sleeping Bear Press
ISBN: 1534146180
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
Little Sock is tired of his routine. Day after day, it's the same old thing. He gets worn, he gets dirty, and he gets washed. Nothing ever changes. The other socks in the drawer don't seem to mind but Little Sock wants something different. He has heard of a place, Sock City, where everything is new and exciting, so one night he makes his escape from his drawer. Will Little Sock reach his destination? And what will he find there?
Author: Jerilyn Ross
Publisher: Bantam
ISBN: 0307574121
Category : Self-Help
Languages : en
Pages : 201
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Book Description
The National Institute of Mental Health calls anxiety disorders the most common mental health problem in America. They are also among the most treatable. Yet tens of millions of people struggle with hidden fears and restricted lives because they have not received proper diagnosis and treatment. Triumph Over Fear combines Jerilyn Ross's firsthand account of overcoming her own disabling phobia with inspiring case histories of recovery from other forms of anxiety, including panic disorder, obsessive-compulsive disorder, and post-traumatic stress disorder; an post-traumatic stress disorder. State-of-the-art information is combined with powerful self-help techniques, together with clear indications of when to seek additional professional help and/or medication. Also included is the latest research on anxiety disorders in children, plus advice for dealing with family members and employers.
Author: Larry Acquaviva
Publisher:
ISBN: 9781947309845
Category : Biography & Autobiography
Languages : en
Pages : 260
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Book Description
These dreams we all have, they can be relentless, hounding us daily to acknowledge them and put them into motion. Sometimes, they never leave us alone--pestering, determined, and tenacious--until we finally answer their call and fulfill our destinies. And that is exactly what happened to me in October of 1992--despite the fact that Widespread Panic was riding as high as they ever had. I knew that the boys were now set; I knew that they were true rock and rollers living the dream. I loved them, I respected them, I admired them and was proud of them, but in the end, it was still THEIR dream, and theirs alone. And now, in the fall of 1992, it was time to find my own dream, utilizing the boys of Widespread Panic as a launchpad to propel me into the Great Beyond and all of her infinite secrets, the only place I was meant to be.
Author: Zoe Fraade-Blanar
Publisher: W. W. Norton & Company
ISBN: 0393249964
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: Tish Bellomo
Publisher: Black Dog & Leventhal
ISBN: 0762494980
Category : Health & Fitness
Languages : en
Pages : 393
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Book Description
Reveal your inner Aurora Borealis with Manic Panic Living in Color, the audacious beauty-and-lifestyle handbook from punk rock pioneers Tish and Snooky Bellomo, founders of the iconic hair color and make-up brand. With a colorful foreword by RuPaul -- a customer/fan/friend and dye-hard for decades -- Manic Panic Living in Color is both the rollicking origin story of the sister's punk rock roots combined with a fearless guide to finding your color in the rainbow. This guide provides unique and fail-proof methods to achieve the perfect shade or combinations of colors that express the inner you, as well as maintenance, effects, tips, products, remedies, and attitude. With hundreds of inspiring photographs, Tish and Snooky will inspire you to show off your unique sense of style whether you are Red Passion, Bad Boy Blue, Electric Banana -- or all three!
Author: Dana Czapnik
Publisher: Washington Square Press
ISBN: 1501193236
Category : Fiction
Languages : en
Pages : 304
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Book Description
A New York Times Editor’s Choice Pick “A novel of huge heart and fierce intelligence. It has restored my faith in pretty much everything.” —Ann Patchett, #1 New York Times bestselling author of Commonwealth “[An] electric debut novel…Reader, beware: Spending time with Lucy is unapologetic fun, and heartbreak, and awe as well.” —Chloe Malle, The New York Times Book Review In this “frank, bittersweet coming-of-age story that crackles with raw adolescent energy, fresh-cut prose, and a kinetic sense of place” (Entertainment Weekly), a teenaged tomboy explores love, growing up, and New York City in the early 1990s. New York, 1993. Street-smart seventeen-year-old Lucy Adler is often the only girl on the public basketball courts. Lucy’s inner life is a contradiction. She’s by turns quixotic and cynical, insecure and self-possessed, and, despite herself, is in unrequited love with her best friend and pickup teammate, Percy, the rebellious son of a prominent New York family. As Lucy begins to question accepted notions of success, bristling against her own hunger for male approval, she is drawn into the world of a pair of provocative feminist artists living in what remains of New York’s bohemia. Told with wit and pathos, The Falconer is at once a novel of ideas, a portrait of a time and place, and an ode to the obsessions of youth. In her critically acclaimed debut, Dana Czapnik captures the voice of an unforgettable modern literary heroine, a young woman in the first flush of freedom.
Author: Thorn Kief Hillsbery
Publisher: Villard
ISBN: 0307417735
Category : Fiction
Languages : en
Pages : 369
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Book Description
“Why am I a punk? Because I wasn’t anything before, except different. And now it’s like I’m different, but with a vengeance.” It’s been months since the suicide of Darby Crash, L.A. punk rock icon and lead singer of the Germs. He checked out on the same day John Lennon was shot: December 8, 1980. But for Rockets Redglare, it feels like yesterday. Darby was the hot-as-sun center of Rockets’s world. Part ringleader, part god, and all charismatic manipulator, Darby was as close to family as a hustler and street kid like Rockets might ever get. Now, as Rockets amps up for another night looking for tricks and scrounging a meal, Sex Pistols and X lyrics on repeat in his head, he knows he’s come to a turning point–the scene is changing, and nothing’s as easy as it was when Darby brought him into the fold. From the underground clubs to the back of the giant “H” in the Hollywood sign, Rockets and his crew of friends spend the night burning bridges, building new ones, tripping and talking and searching for answers. As the dark gives way to early morning, the punks and the cops engage in their ritual standoff–and Rockets faces the ultimate choice: Should he stay or should he go?
