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Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Business & Economics
Languages : en
Pages : 480
Get Book
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Joy-Ann Reid
Publisher: HarperCollins
ISBN: 0062880128
Category : Political Science
Languages : en
Pages : 362
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Book Description
WITH WIT AND PIERCING INSIGHT, JOY-ANN REID CALCULATES THE TRUE PRICE OF THE TRUMP PRESIDENCY Is Donald Trump running the “longest con” in U.S. history? What will be left of America when he leaves office? Candidate Trump sold Americans a vision that was seemingly at odds with their country’s founding principles. Now in office, he’s put up a for sale sign—on the prestige of the presidency, on America’s global stature, and on our national identity. At what cost have these deals come? Joy-Ann Reid’s The Man Who Sold America delivers an urgent accounting of our national crisis from one of our foremost political commentators. Three years ago, Donald Trump pitched millions of voters on the idea that their country was broken, and that the rest of the world was playing us “for suckers.” All we needed to fix this was Donald Trump, who rebranded prejudice as patriotism, presented diversity as our weakness, and promised that money really could make the world go ’round. Trump made the sale to just enough Americans in three key swing states to win the Electoral College. As president, Trump’s raft of self-dealing, scandal, and corruption has overwhelmed the national conversation. And with prosecutors bearing down on Trump and his family business, the web of criminality is circling closer to the Oval Office. All this while Trump seemingly makes his administration a pawn for the ultimate villain: an autocratic former KGB officer in Russia who found in the untutored and eager forty-fifth president the perfect “apprentice.” How did we get here? What is the hidden impact of Trump, beyond the headlines? Joy-Ann Reid’s essential book examines why he succeeded, and whether America can undo the damage he has done. Through interviews with American and international thought leaders and in-depth analysis, Reid situates the Trump era within the context of modern history, examining the profound social changes that led us to this point. A deeply pertinent analysis, The Man Who Sold America reveals the causes and consequences of the Trump presidency and contends with the future that awaits us.
Author: William Kleinknecht
Publisher: Nation Books
ISBN: 1568584105
Category : Biography & Autobiography
Languages : en
Pages : 348
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Book Description
An award-winning journalist shatters the myth of Ronald Reagan
Author: Tom Rubython
Publisher:
ISBN: 9780990619956
Category : Biography & Autobiography
Languages : en
Pages :
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Book Description
Boy Plunger is the first full-length biography of the legendary share trader, Jesse Livermore, the most successful stock and commodities trader in the history of the stock market. He became famous in the summer of 1929 when most people believed that the American stock market would continue to rise forever as Wall Street was enjoyed an eight-year winning run. Jesse Livermore started a process that would see him sell $450 million of shares short inside a four week period. As he had forecast, the three 'black' days, Thursday 24th October, Monday 28th October and Tuesday 29th October, saw the market drop dramatically and in a week Wall Street lost $30 billion of value. Livermore made nearly $100 million and overnight became one of the richest men in the world. It remains, adjusted for inflation, the most money ever made by any individual in a period of seven days.
Author: Walter R. Borneman
Publisher: Random House
ISBN: 158836772X
Category : Biography & Autobiography
Languages : en
Pages : 466
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Book Description
In Polk, Walter R. Borneman gives us the first complete and authoritative biography of a president often overshadowed in image but seldom outdone in accomplishment. James K. Polk occupied the White House for only four years, from 1845 to 1849, but he plotted and attained a formidable agenda: He fought for and won tariff reductions, reestablished an independent Treasury, and, most notably, brought Texas into the Union, bluffed Great Britain out of the lion’s share of Oregon, and wrested California and much of the Southwest from Mexico. On reflection, these successes seem even more impressive, given the contentious political environment of the time. In this unprecedented, long-overdue warts-and-all look at Polk’s life and career, we have a portrait of an expansionist president and decisive statesman who redefined the country he led, and we are reminded anew of the true meaning of presidential accomplishment and resolve.
Author: Joe Starita
Publisher: Macmillan + ORM
ISBN: 1429953306
Category : History
Languages : en
Pages : 274
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Book Description
In 1877, Chief Standing Bear's Ponca Indian tribe was forcibly removed from their Nebraska homeland and marched to what was then known as Indian Territory (now Oklahoma), in what became the tribe's own Trail of Tears. "I Am a Man" chronicles what happened when Standing Bear set off on a six-hundred-mile walk to return the body of his only son to their traditional burial ground. Along the way, it examines the complex relationship between the United States government and the small, peaceful tribe and the legal consequences of land swaps and broken treaties, while never losing sight of the heartbreaking journey the Ponca endured. It is a story of survival---of a people left for dead who arose from the ashes of injustice, disease, neglect, starvation, humiliation, and termination. On another level, it is a story of life and death, despair and fortitude, freedom and patriotism. A story of Christian kindness and bureaucratic evil. And it is a story of hope---of a people still among us today, painstakingly preserving a cultural identity that had sustained them for centuries before their encounter with Lewis and Clark in the fall of 1804. Before it ends, Standing Bear's long journey home also explores fundamental issues of citizenship, constitutional protection, cultural identity, and the nature of democracy---issues that continue to resonate loudly in twenty-first-century America. It is a story that questions whether native sovereignty, tribal-based societies, and cultural survival are compatible with American democracy. Standing Bear successfully used habeas corpus, the only liberty included in the original text of the Constitution, to gain access to a federal court and ultimately his freedom. This account aptly illuminates how the nation's delicate system of checks and balances worked almost exactly as the Founding Fathers envisioned, a system arguably out of whack and under siege today. Joe Starita's well-researched and insightful account reads like historical fiction as his careful characterizations and vivid descriptions bring this piece of American history brilliantly to life.
Author: Charles Robinson Smith
Publisher: The Pine Lake Media Group
ISBN: 9780976116806
Category : Biography & Autobiography
Languages : en
Pages : 290
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Book Description
This is the true story of the greatest Chinese espionage successes against the USA. Deception takes the reader through a documented tale of spies, secrets, money sex and power that dominates the US government.Get the full story from the journalist that broke the China-Gate scandal along with the documented evidence that turned China-Gate into a full blown investigation. Author Charles R. Smith names the Chinese generals the greedy corporate bosses that sold America out to China.Deception details the Clinton Administration and it's trade in weapons, US defense secrets and money using documented evidence obtained from nearly 50,000 of official and classified US Government documents. For the past decade, investigative journalist Charles R. Smith used the freedom of information act to get these documents and bring home the truth.Find out about General Ding Heng Gao, commander of the Chinese espionage unit, COSTIND, or the Commission on Science, Technology and Industry for National Defense. The documented evidence includes letters from General Ding to Ron Brown and Clinton Secretary of Defense William Perry.
Author: David Talbot
Publisher: Simon and Schuster
ISBN: 1439117748
Category : History
Languages : en
Pages : 162
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Book Description
Pulp History brings to life extraordinary feats of bravery, violence, and redemption that history has forgotten. These stories are so dramatic and thrilling they have to be true. In DEVIL DOG, the most decorated Marine in history fights for America across the globe—and returns home to set his country straight. Smedley Butler took a Chinese bullet to the chest at age eighteen, but that did not stop him from running down rebels in Nicaragua and Haiti, or from saving the lives of his men in France. But when he learned that America was trading the blood of Marines to make Wall Street fat cats even fatter, Butler went on a crusade. He threw the gangsters out of Philadelphia, faced down Herbert Hoover to help veterans, and blew the lid off a plot to overthrow FDR.
Author: Maggie Haberman
Publisher: Singel Uitgeverijen
ISBN: 9029549815
Category : Biography & Autobiography
Languages : en
Pages : 828
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Book Description
From the Pulitzer Prize–winning New York Times reporter who has defined Donald J. Trump’s presidency like no other journalist: a magnificent and disturbing reckoning that chronicles his life and its impact, from his rise in New York City to his tortured postpresidency. All of Trump’s behavior as president had echoes in what came before. In this revelatory and news-making book, Haberman brings together the events of his life into a single mesmerizing work. It is the definitive account of one of the most norms-shattering and consequential eras in American political history.
Author: Pope Brock
Publisher: Crown
ISBN: 0307409651
Category : Biography & Autobiography
Languages : en
Pages : 388
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Book Description
The inspiration for the 2016 Sundance Film Festival documentary, NUTS!. “An extraordinary saga of the most dangerous quack of all time...entrancing” –USA Today In 1917, John R. Brinkley–America’s most brazen con man–introduced an outlandish surgical method for restoring fading male virility. It was all nonsense, but thousands of eager customers quickly made “Dr.” Brinkley one of America’s richest men–and a national celebrity. The great quack buster Morris Fishbein vowed to put the country’ s “most daring and dangerous” charlatan out of business, yet each effort seemed only to spur Brinkley to new heights of ingenuity, and the worlds of advertising, broadcasting, and politics soon proved to be equally fertile grounds for his potent brand of flimflam. Culminating in a decisive courtroom confrontation, Charlatan is a marvelous portrait of a boundlessly audacious rogue on the loose in an America ripe for the bamboozling.
