The Man in the Middle (Marketeer One) PDF Download
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Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244262950
Category :
Languages : en
Pages : 472
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Book Description
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244262950
Category :
Languages : en
Pages : 472
Get Book Here
Book Description
Author: ADRIAN. LILEY
Publisher:
ISBN: 9780244331870
Category :
Languages : en
Pages :
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Book Description
Author: Adrian Liley
Publisher:
ISBN: 9781411650886
Category :
Languages : en
Pages : 344
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Book Description
Part One of The Marketeer - a different kind of thriller. There's a murder at the start and then all sorts of contorted angst for the principle character, Percy Gabbitt. The action takes place in London and then in Seoul in Korea. The book has everything, including an inept policeman called Pringle, a pair of hired killers called Chipchase and Bibby and even a goblin called Tammy...
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244031886
Category :
Languages : en
Pages : 536
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Book Description
Author: Jim Blythe
Publisher: SAGE
ISBN: 1446222624
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1152
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Book Description
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 1326454331
Category :
Languages : en
Pages : 355
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Book Description
Author: Piotr Krowicki
Publisher: Taylor & Francis
ISBN: 1003855016
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 344
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Book Description
Author: Marye Tharp
Publisher: M.E. Sharpe
ISBN: 0765645068
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.
