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Author: Aryani Banerjee
Publisher: Blue Rose Publishers
ISBN:
Category : Fiction
Languages : en
Pages : 342
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Book Description
THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life. Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.
Author: Aryani Banerjee
Publisher: Blue Rose Publishers
ISBN:
Category : Fiction
Languages : en
Pages : 342
Get Book Here
Book Description
THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life. Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.
Author:
Publisher:
ISBN: 9780823030811
Category : Humor
Languages : en
Pages : 228
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Book Description
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
Author: Erica Fyvie
Publisher: Kids Can Press Ltd
ISBN: 1525307789
Category : Juvenile Nonfiction
Languages : en
Pages : 68
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Book Description
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
Author: Christina Knight
Publisher:
ISBN: 9789185845880
Category : Women in advertising
Languages : en
Pages : 183
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Book Description
Author: The Editors Of Mad Magazine
Publisher: Liberty Street
ISBN: 9781618930309
Category : Humor
Languages : en
Pages : 0
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Book Description
For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.
Author: Kerri P. Steinberg
Publisher: Rutgers University Press
ISBN: 0813573874
Category : Social Science
Languages : en
Pages : 357
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Book Description
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author: Maria Reidelbach
Publisher: M J F Books
ISBN: 9781567311273
Category : Art
Languages : en
Pages : 208
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Book Description
An illustrated history of the most influential and unique humor magazine in post-war America.
Author: Richard Kirshenbaum
Publisher: Open Road Media
ISBN: 1453211411
Category : Biography & Autobiography
Languages : en
Pages : 305
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Book Description
DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div
Author: Dave Marinaccio
Publisher: Simon and Schuster
ISBN: 1628726210
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Author: The Editors Of Mad Magazine
Publisher: Liberty Street
ISBN: 9781618930897
Category : Comics & Graphic Novels
Languages : en
Pages : 0
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Book Description
Go Inside MAD! It has long been assumed that anyone who wasted their formative years reading MAD must have wound up as a complete failure in life. But as it turns out, some readers actually went on to be...successful! For the first time ever, MAD asked some of these successful readers to share what reading (and appearing in) MAD meant to them. What they have to say may surprise you! Featuring essays with nouns, verbs, and punctuation by: Roseanne Barr Ken Burns Dane Cook Paul Feig Whoopi Goldberg Harry Hamlin Tony Hawk Ice-T Penn Jillette George Lopez David Lynch Todd McFarlane Jeff Probst John Slattery John Stamos Pendleton Ward Matthew Weiner But wait-there's more! (Regrettably.) MAD asked some of the aforementioned "complete failures in life" (MAD's editors, writers and artists to share their all-time favorite MAD articles. What they have to say will definitely disappoint you! Featuring the moronic mumblings of: Sergio Aragones Tom Bunk Tim Carvell Paul Coker Jack Davis Dick DeBartolo Desmond Devlin Mort Drucker Mark Fredrickson Drew Friedman Frank Jacobs Al Jaffee Peter Kuper Tom Richmond And many more! Plus, inside: a never-before-reprinted Alfred E. Neuman pop art poster! And, an all new fold-out poster: a specially commissioned look at the legendary MAD offices by Sergio Aragones!
