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Author: Linda F. Alwitt
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author: David Caplovitz
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 0
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Book Description
Author: Linda F. Alwitt
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76
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Book Description
Author: Gaston Ares
Publisher: Woodhead Publishing
ISBN: 0081017448
Category : Technology & Engineering
Languages : en
Pages : 498
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Book Description
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements
Author: Aline Krämer
Publisher: Springer
ISBN: 365808930X
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Author: United States. Business and Defense Services Administration
Publisher:
ISBN:
Category : Bibliographie
Languages : en
Pages : 60
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Book Description
Author: Andrew Haughwout
Publisher: Academic Press
ISBN: 0128135255
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. - Introduces household finance by examining consumption and borrowing choices - Tackles macro-problems by observing new, original micro-data - Looks into the future of consumer spending by using data, not questionnaires
Author: United States. Congress. House Government Operations
Publisher:
ISBN:
Category :
Languages : en
Pages : 370
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Book Description
Author: United States. Congress. House. Committee on Government Operations
Publisher:
ISBN:
Category : Food prices
Languages : en
Pages : 364
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Book Description
Author: Donald A. Schön
Publisher: MIT Press
ISBN: 9780262691994
Category : Architecture
Languages : en
Pages : 434
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Book Description
How will low-income communities be affected by the waves of social, economic, political, and cultural change that surround the new information technologies? How can we influence the outcome? This action-oriented book identifies the key issues, explores the evidence, and suggests some answers. Avoiding both utopianism and despair, the book presents the voices of technology enthusiasts and skeptics, as well as social activists. The book is organized into three parts. Part I examines the issues in their socio-technical, economic, and historical contexts. Part II--the core of the book--proposes five initiatives for using computers and electronic communications to benefit low-income urban communities: - to provide access to the new technologies in ways that enable low-income people to become active producers rather than passive users;- to use the new technologies to improve the dialogue between public agencies and low-income neighborhoods;- to help low-income youth to exploit the entrepreneurial potential of information technologies;- to develop approaches to education that take advantage of the educational capabilities of the computer;- to promote the community computer: applications of computers and communications technology that foster community development. Part III presents a synthesis of the various topics. Its main questions are, What are the prospects and problems of initiatives to enable the poor to benefit from the new technologies? and What federal, state, and municipal policies would enhance the prospects for success? Contributors Alice Amsden, Jeanne Bamberger, Anne Beamish, Manuel Castells, Joseph Ferreira, Peter Hall, Leo Marx, William J. Mitchell, Mitchel Resnick, Bish Sanyal, Donald A. Schön, Alan and Michelle Shaw, Michael Shiffer, Bruno Tardieu, Sherry Turkle, Julian Wolpert
