The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan PDF Author: Marshall McLuhan
Publisher: OR Books
ISBN: 1682190978
Category : Social Science
Languages : en
Pages : 274

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Book Description
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan PDF Author: Marshall McLuhan
Publisher: OR Books
ISBN: 1682190978
Category : Social Science
Languages : en
Pages : 274

Get Book

Book Description
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

The Digital Critic

The Digital Critic PDF Author: Robert Barry
Publisher: OR Books
ISBN: 1682190773
Category : Literary Criticism
Languages : en
Pages : 204

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Book Description
What do we think of when we think of literary critics? Enlightenment snobs in powdered wigs? Professional experts? Cloistered academics? Through the end of the 20th century, book review columns and literary magazines held onto an evolving but stable critical paradigm, premised on expertise, objectivity, and carefully measured response. And then the Internet happened. From the editors of Review 31 and 3:AM Magazine, The Digital Critic brings together a diverse group of perspectives—early-adopters, Internet skeptics, bloggers, novelists, editors, and others—to address the future of literature and scholarship in a world of Facebook likes, Twitter wars, and Amazon book reviews. It takes stock of the so-called Literary Internet up to the present moment, and considers the future of criticism: its promise, its threats of decline, and its mutation, perhaps, into something else entirely. With contributions from Robert Barry, Russell Bennetts, Michael Bhaskar, Louis Bury, Lauren Elkin, Scott Esposito, Marc Farrant, Orit Gat, Thea Hawlin, Ellen Jones, Anna Kiernan, Luke Neima, Will Self, Jonathon Sturgeon, Sara Veale, Laura Waddell, and Joanna Walsh.

Folding the Red into the Black

Folding the Red into the Black PDF Author: Walter Mosley
Publisher: OR Books
ISBN: 1682190498
Category : Political Science
Languages : en
Pages : 128

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Book Description
Walter Mosley is one of America’s bestselling novelists, known for his critically acclaimed series of mysteries featuring private investigator Easy Rawlins. His writing is hard-hitting, often limned with a political subtext, and aimed at a broad audience. Years ago, when Mosley was working on a doctorate in political theory, he envisioned writing very different kinds of books from those for which he has become celebrated. But once you’ve been tagged as a novelist, and in Mosley’s case, a genre writer, even a bestselling one, it is hard to get an airing for ideas that cross those boundaries. Folding the Red into the Black has grown out of Mosley’s public talks, which have gotten both enthusiastic and agitated responses, making him feel the ideas in those talks should be explored in greater depth. Mosley’s is an elastic mind, and in this short polemic he frees himself to explore some novel ideas. He draws on personal experiences and insights as an African-American, a Jew, and one of our great writers to present an alternative manifesto of sorts: “We need to throw off the unbearable weight of bureaucratic capitalist and socialist demands; demands that exist to perpetuate these systems, not to praise and raise humanity to its full promise. And so I propose the word, the term Untopia.”

Women of Resistance

Women of Resistance PDF Author: Iris Mahan
Publisher: OR Books
ISBN: 1682191397
Category : Poetry
Languages : en
Pages : 205

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Book Description


Ivyland

Ivyland PDF Author: Miles Klee
Publisher: OR Books
ISBN: 1935928619
Category : Fiction
Languages : en
Pages : 263

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Book Description
Debut novelist Miles Klee takes a landscape of drugs, decay, loss and, perhaps, hope, and manages to make the ensemble wryly funny: something only a few notable contemporaries such as Jeff Vandermeer and Michael Chabon have been able to do. Post-urban New Jersey is instantly recognizable in this interlinked series of short vignettes. . . . and Lev's living room is puddles of water and sun, and a bunch of those furry caterpillars are hauling themselves from surface to surface. Populated by a bumbling, murderous citizenry of corrupt cops, innocents, ravenous addicts, lovesick geniuses, and cynical adventurers, Ivyland operates in the shadow of a giant pharmaceutical corporation that thrives on people's weaknesses . . . and may have an even more sinister agenda. It's our world, only a bit more extreme, and lovingly, precisely depicted with the adept skills native to a master of dark humor.

Laws of Media

Laws of Media PDF Author: Marshall McLuhan
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 272

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Book Description
In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.

Pandemic!

Pandemic! PDF Author: Slavoj Žižek
Publisher: John Wiley & Sons
ISBN: 150954612X
Category : Social Science
Languages : en
Pages : 142

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Book Description
As an unprecedented global pandemic sweeps the planet, who better than the supercharged Slovenian philosopher Slavoj Žižek to uncover its deeper meanings, marvel at its mind-boggling paradoxes and speculate on the profundity of its consequences? We live in a moment when the greatest act of love is to stay distant from the object of your affection. When governments renowned for ruthless cuts in public spending can suddenly conjure up trillions. When toilet paper becomes a commodity as precious as diamonds. And when, according to Žižek, a new form of communism – the outlines of which can already be seen in the very heartlands of neoliberalism – may be the only way of averting a descent into global barbarism. Written with his customary brio and love of analogies in popular culture (Quentin Tarantino and H. G. Wells sit next to Hegel and Marx), Žižek provides a concise and provocative snapshot of the crisis as it widens, engulfing us all.

McLuhan: A Guide for the Perplexed

McLuhan: A Guide for the Perplexed PDF Author: W. Terrence Gordon
Publisher: A&C Black
ISBN: 1441143807
Category : Social Science
Languages : en
Pages : 215

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Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

The Spread Mind

The Spread Mind PDF Author: Riccardo Manzotti
Publisher:
ISBN: 9781944869496
Category : Philosophy
Languages : en
Pages : 304

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Book Description
An Italian philosopher, psychologist and robotics engineer, Manzotti presents an alternative and ecological hypothesis about how consciousness exists in the real world.

True False

True False PDF Author: Miles Klee
Publisher:
ISBN: 1939293995
Category :
Languages : en
Pages : 264

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Book Description
Klee’s last book, his first, was variously hailed as “sharply intelligent” (Publishers Weekly) and “harsh, spastic” (Justin Taylor): we like to think of True False as intelligently spastic, or sharply harsh—disquieting and funny. A collection of stories that range from the very short to the merely short, these forty-four tales evoke extraordinary scenes in an understated manner that’s marked Klee one of today’s most intriguing writers. From the apocalyptic to the utopic, from a haunted office building to a suburban pool that may be alive, a day in the mind of a demi-god Pythagoras to a secret race to develop artificial love, True False captures a fractured reality more real than our own.