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Author: LORA STARLING
Publisher: BalboaPress
ISBN: 1452503028
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author: LORA STARLING
Publisher: BalboaPress
ISBN: 1452503028
Category : Business & Economics
Languages : en
Pages : 313
Get Book Here
Book Description
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author: Marian Petre
Publisher: MIT Press
ISBN: 0262035189
Category : Computers
Languages : en
Pages : 185
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Book Description
An engaging, illustrated collection of insights revealing the practices and principles that expert software designers use to create great software. What makes an expert software designer? It is more than experience or innate ability. Expert software designers have specific habits, learned practices, and observed principles that they apply deliberately during their design work. This book offers sixty-six insights, distilled from years of studying experts at work, that capture what successful software designers actually do to create great software. The book presents these insights in a series of two-page illustrated spreads, with the principle and a short explanatory text on one page, and a drawing on the facing page. For example, “Experts generate alternatives” is illustrated by the same few balloons turned into a set of very different balloon animals. The text is engaging and accessible; the drawings are thought-provoking and often playful. Organized into such categories as “Experts reflect,” “Experts are not afraid,” and “Experts break the rules,” the insights range from “Experts prefer simple solutions” to “Experts see error as opportunity.” Readers learn that “Experts involve the user”; “Experts take inspiration from wherever they can”; “Experts design throughout the creation of software”; and “Experts draw the problem as much as they draw the solution.” One habit for an aspiring expert software designer to develop would be to read and reread this entertaining but essential little book. The insights described offer a guide for the novice or a reference for the veteran—in software design or any design profession. A companion web site provides an annotated bibliography that compiles key underpinning literature, the opportunity to suggest additional insights, and more.
Author: Phil Barden
Publisher: John Wiley & Sons
ISBN: 1118345606
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Author: Jay-Z
Publisher: One World
ISBN: 1588369595
Category : Biography & Autobiography
Languages : en
Pages : 337
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Book Description
Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Author: Phil Barden
Publisher: John Wiley & Sons
ISBN: 1118345592
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Author: Lora Starling
Publisher: Balboa Press
ISBN: 145250301X
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. • Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. • Learn to make informed choices about brands. • Find out how a logo reflects the state of the brand and holds it to account.
Author: Michael Haag
Publisher: Simon and Schuster
ISBN: 1476751862
Category : Reference
Languages : en
Pages : 272
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Book Description
An all-inclusive guide to key concepts and details about Dan Brown’s novel Inferno—featuring black-and-white illustrations. Go deep into the provocative and always compelling world of Dan Brown’s novel, Inferno. Delivering crucial background on the characters, codes, symbols, secrets, and setting of the novel, Inferno Decoded also offers a wealth of fascinating details about the historical and cultural background and the questions it raises. As in Michael Haag’s previous bestseller, The Rough Guide to The Da Vinci Code, the author illuminates the life and work of Dante Alighieri and the world of medieval Florence. Also included: an overview of Dante and his work, along with the other themes of Brown’s thriller; a guide to its sources and Tuscan locations; and a look back at the earlier career of Brown’s hero, Harvard Professor of Symbology, Robert Langdon.
Author: Rabbi Kirt a Schneider
Publisher: Charisma Media
ISBN: 1629991090
Category : Religion
Languages : en
Pages : 260
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Book Description
Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.
Author: Prabhunath Hembrom
Publisher: Notion Press
ISBN: 1646787293
Category : History
Languages : en
Pages : 291
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Book Description
Scientists discover Y-DNA haplogroups O2a and mt-DNA haplogroup M4a in the Rakhigarhi ancient DNA. These haplogroups are associated with the speakers of Austro-Asiatic languages such as Mundari, Santali and Khasi. These haplogroups and related languages are also present in Southeast Asia. In India, speakers of these languages are currently found mostly in Central and East India. Even though a prominent philologist of Harvard University, Mr. Michael Witzel, has argued the case for a language close to Munda (which he calls para-Mundari) being one of the languages of the erstwhile Indus Valley, a finding of this nature will come as a surprise to most others. So if the genetics do find haplogroups O and M4a in Rakhigarhi, some of our current understanding of Indian history may have to be revised. Tony Joseph in The Hindu, December 23, 2017
Author: Salah Bourennane
Publisher: Springer
ISBN: 3540884580
Category : Computers
Languages : en
Pages : 1160
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Book Description
This book constitutes the refereed proceedings of the 10th International Conference on Advanced Concepts for Intelligent Vision Systems, ACIVS 2008, held in Juan-les-Pins, France, in October 2008. The 33 revised full papers and 69 posters presented were carefully reviewed and selected from 179 submissions. The papers are organized in topical sections on image and video coding; systems and applications; video processing; filtering and restoration; segmentation and feature extraction; tracking, scene understanding and computer vision; medical imaging; and biometrics and surveillance.
