Creative Advertising Concept and Copy

Creative Advertising Concept and Copy PDF Author: Georgia-Zozeta Miliopoulou
Publisher: Taylor & Francis
ISBN: 1003858627
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.

The Life Map 2022 Creative Planner

The Life Map 2022 Creative Planner PDF Author: Compiled By Barbour Staff
Publisher: Barbour Publishing
ISBN: 9781643529820
Category : Religion
Languages : en
Pages : 240

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Book Description
Featuring monthly and weekly calendars, a year-at-a-glance section, and more, this planner offers an important reminder when you aspire to more effective living: Make God the center of your plans!

Llewellyn's 2022 Magical Almanac

Llewellyn's 2022 Magical Almanac PDF Author: Llewellyn Publishing
Publisher: Llewellyn Worldwide
ISBN: 073876759X
Category : Body, Mind & Spirit
Languages : en
Pages : 241

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Book Description
Explore new ways to deepen your magical practice with Llewellyn's 2022 Magical Almanac. For more than thirty years, this almanac has provided useful spells, rituals, and ideas that inspire all levels of practitioners to improve their connection to magical energies and elements. This year's edition features dozens of compelling articles, grouped by element, on staff making, magical reversals, the history and use of the pentacle, how to create a magical threshold, third eye opening, spirit houses, healing waters, frog magic, and more. You'll also be treated to a fantastic coloring section with coloring pages, color correspondences, and two spells to be used with the coloring pages.

Designing Your Life

Designing Your Life PDF Author: Bill Burnett
Publisher: Knopf
ISBN: 110187533X
Category : Self-Help
Languages : en
Pages : 274

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Book Description
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Plan a Happy Life: Define Your Passion, Nurture Your Creativity, and Take Hold of Your Dreams

Plan a Happy Life: Define Your Passion, Nurture Your Creativity, and Take Hold of Your Dreams PDF Author: Stephanie Fleming
Publisher: Thomas Nelson
ISBN: 9781400216895
Category : Self-Help
Languages : en
Pages : 224

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Book Description
From the creator of the immensely popular Happy Planner and Me and My BIG Ideas, Stephanie Fleming, comes Plan a Happy Life(TM)--a delightfully practical book that shows you how to simplify, organize, and live with intention, all while having fun.

The Artist's Way

The Artist's Way PDF Author: Julia Cameron
Publisher: Penguin
ISBN: 1101156880
Category : Self-Help
Languages : en
Pages : 295

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Book Description
"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

The Prayer Map for Boys

The Prayer Map for Boys PDF Author: Compiled By Barbour Staff
Publisher: Barbour Publishing
ISBN: 9781683225584
Category : Juvenile Nonfiction
Languages : en
Pages : 0

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Book Description
THE ORIGINAL Prayer Map! What Does Prayer Look Like? . . . Find out in The Prayer Map for Boys. This unique prayer journal is a fun and creative way for the boys in your life to understand the importance and experience the power of prayer. Each page features a fun 2-color design that guides boys to write out specific thoughts, ideas, and lists. . .which then creates a specific "map" for them to follow as they talk to God. Each map includes a spot to record the date, so boys can look back on their prayers and see how God has worked in their lives. The Prayer Map for Boys will not only encourage them to spend time talking with God about the things that matter most. . .it will also help them build a healthy spiritual habit of continual prayer that will carry over into adulthood. Boys Ages 8-to-12. This creative journal, perfect for boys ages 8 and up, features: A user-friendly spiral binding--lays flat! Delightfully designed two-color interior Space to record the date on each Prayer Map Prompted sections guide the creation of each Prayer Map--from start to finish Carefully selected scripture on every spread

Unique

Unique PDF Author: Phil Cooke
Publisher: Broadstreet Publishing
ISBN: 9781424557899
Category : Philosophy
Languages : en
Pages : 0

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Book Description
If you are a writer, designer, musician, media producer, or other creative leader, finally there's a notebook that works for you instead of adding to your work. Stop wasting your day filling in meaningless templates, mindless reports, and information you will never look at again. The last thing creative professionals need are limits. That's why using productivity notebooks with too many predesigned templates is frustrating. We don't need daily affirmations, motivation trackers, or rewards. We simply want the freedom to create. The Unique Ultimate Planner for Creative Professionals is different. Our templates are simple: Daily Priorities, Key Task Lists, Daily Calendar Briefs, and plenty of space for creative notes and wide open thinking. Why waste pages on monthly or weekly calendars when most of us share online calendars with a team? In a time when creative professionals are working with online productivity tools and apps for team communication, the Unique Creative Planner is a key tool that brings priorities, tasks, and events together so your creative thinking can be released. Because creativity can't be forced, it can only be unleashed. Special Features: Space for wide open thinking, daily priorities, and key tasks Room to plan big goals, next steps, and habits to develop Inspiring quotes High quality paper and lay-flat binding Beautifully-designed end-sheets Expandable interior pocket Ribbon marker and privacy band

2022 Planner Choose Prayer

2022 Planner Choose Prayer PDF Author: Compiled By Barbour Staff
Publisher: Barbour Publishing
ISBN: 9781643529172
Category : Religion
Languages : en
Pages : 240

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Book Description
Featuring monthly and weekly calendars, a year-at-a-glance section, and much more, this 17-month planner is a lovely reminder that each new day is an invitation to grow closer to the heavenly Father. . .through prayer!

Planning in the USA

Planning in the USA PDF Author: Roger W. Caves
Publisher: Taylor & Francis
ISBN: 1000905659
Category : Architecture
Languages : en
Pages : 1123

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Book Description
Extensively revised and updated, Planning in the USA, fifth edition, continues to provide a comprehensive introduction to the policies, theory, and practice of planning. Outlining land use, urban planning, and environmental protection policies, this fully illustrated book explains the nature of the planning process and the way in which policy issues are identified, defined, and approached. The new edition incorporates new planning legislation and regulations at the state and federal layers of government and examples of local ordinances in a variety of planning areas. New material includes discussions of • education and equity in planning; • the City Beautiful Movement; • Daniel Burnham’s plan for Chicago; • segregation; • Knick v. Township of Scott; • reforming single-family zoning and regulatory challenges in zoning and land use; • Daniel Parolek’s ‘Missing Middle Housing’; • climate change, mitigation, adaptation, and resiliency; • the drinking water crisis in Flint, Michigan; • sharing programs for cars, bicycles, and scooters; • hybrid electric and autonomous vehicles; • Vision Zero; • COVID-19 relief for housing; • Innovation Districts, Promise Zones, and Opportunity Zones; • the sharing, gig, and creative economies; • scenic views and vistas, monuments, statues, and remembering the past; and • healthy cities, Health Impact Assessment, and active living. This detailed account of urbanization in the United States reveals the problematic nature and limitations of the planning process, the fallibility of experts, and the difficulties facing policy-makers in their search for solutions. Planning in the USA, fifth edition, is an essential book for students of urban planning, urban politics, environmental geography, and environment politics. It will be a valuable resource for planners and all who are concerned with the nature of contemporary urban and environmental problems.

The ‘New Normal’ in Planning, Governance and Participation

The ‘New Normal’ in Planning, Governance and Participation PDF Author: Enza Lissandrello
Publisher: Springer Nature
ISBN: 3031326644
Category : Political Science
Languages : en
Pages : 325

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Book Description
This book offers a unique and timely contribution, informed by responses to the COVID-19 pandemic, to unpack the intertwined challenges that planning needs to cope with in the future. It argues that the pandemic and post-pandemic periods, in their successive waves of restrictions and social distancing, have disrupted ‘normal’ practices but have also contributed to shaping a ‘new normal’. The new normal is emerging, re-configuring, and prioritizing the substantive objects of planning and its governance and participatory processes. This book discusses this shift and presents a collection of episodes and cases from diverse European urban contexts to develop a new vocabulary for describing and addressing challenges, models, perspectives, and imaginaries that contribute to defining the new normal. The book is aimed at scholars interested in urban planning, sociology, geography, anthropology, art, economy, technology studies, design studies, and political science.