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Author: Leo Burnett Company
Publisher: Triumph Books (IL)
ISBN:
Category : Advertising
Languages : en
Pages : 528
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Book Description
Author: Leo Burnett Company
Publisher: Triumph Books (IL)
ISBN:
Category : Advertising
Languages : en
Pages : 528
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Book Description
Author: Ingomar Kloss
Publisher: Springer Science & Business Media
ISBN: 3642568114
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1136694544
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1440
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 944
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Book Description
Author:
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 2984
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 914
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Book Description
Vols. for 1981- include four special directory issues.
Author: Johnston Carla Brooks
Publisher: Taylor & Francis
ISBN: 1003820689
Category : Performing Arts
Languages : en
Pages : 299
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Book Description
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 732
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Book Description
Author: W. Ben Hunt
Publisher: University of Michigan Press
ISBN: 0472026488
Category : Political Science
Languages : en
Pages : 206
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Book Description
This book shows how to predict wars. More specifically, it tells us how to anticipate in a timely fashion the scope and extent of interstate conflict. By focusing on how all governments--democratic or not--seek to secure public support before undertaking risky moves such as starting a war, Getting to War provides a methodology for identifying a regime's intention to launch a conflict well in advance of the actual initiation. The goal here is the identification of leading indicators of war. Getting to War develops such a leading political indicator by a systematic examination of the ways in which governments influence domestic and international information flows. Regardless of the relative openness of the media system in question, we can accurately gauge the underlying intentions of those governments by a systematic analysis of opinion-leading articles in the mass media. This analysis allows us to predict both the likelihood of conflict and what form of conflict--military or diplomatic/economic--will occur. Theoretically, this book builds on a forty-year-old insight by Karl Deutsch--that all governments seek to mobilize public opinion through mass media and that careful analysis of such domestic media activity could provide an "early warning network" of international conflict. By showing how to tap the link between conflict initiation and public support, this book provides both a useful tool for understanding crisis behavior as well as new theoretical insights on how domestic politics help drive foreign policy. Getting to War will be of interest to political scientists who study international disputes and national security as well as social scientists interested in media studies and political communication. General readers with an interest in military or diplomatic history--particularly U.S. history--will find that Getting to War provides an entirely new perspective on how to understand wars and international crises. W. Ben Hunt is Assistant Professor of Politics, New York University
