The Law Firm Internet Marketing Book PDF Download
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Author: Jerry Work
Publisher: Search Engine Marketing
ISBN:
Category :
Languages : en
Pages : 186
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Book Description
This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.
Author: Jerry Work
Publisher: Search Engine Marketing
ISBN:
Category :
Languages : en
Pages : 186
Get Book
Book Description
This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.
Author: Sally J. Schmidt
Publisher: Law Journal Press
ISBN: 9781588520524
Category : Business & Economics
Languages : en
Pages : 692
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Book Description
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author: Conrad Saam
Publisher:
ISBN: 9781641056083
Category : Lawyers
Languages : en
Pages : 132
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Book Description
Author: Jeffery W. Lantz
Publisher: Esquire Interactive
ISBN: 1449540546
Category : Internet marketing
Languages : en
Pages : 280
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Book Description
How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Author: Margaret Grisdela
Publisher: Lulu.com
ISBN: 0979567408
Category : Law
Languages : en
Pages : 162
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Book Description
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
ISBN: 9781590318331
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author: Matt Starosciak
Publisher: Proven Law Publishing
ISBN: 0999123106
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author: Shawn Leamon
Publisher: Independently Published
ISBN: 9781088853085
Category :
Languages : en
Pages : 94
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Book Description
Attention Attorney: How Your Will Benefit from this 60-Minute Guide [Updated for What Works in 2020 and Beyond!]The online world is rapidly evolving, and you need to understand how to build your firm if you want a place in the market.Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. In this eye-opening book, you'll learn strategies to generate high-quality clients online. Learn how to: ✓ Create a compelling online first impression that converts prospects to clients✓ Have previous clients sell for you by leaving a review-and handle the dreaded negative review✓ Stop losing clients because you have the wrong person answering your phone✓ Quit getting ripped off by marketing firms that own your website content✓ Get more professional referrals by utilizing an email newsletter✓ Implement Google Ads to rank #1 for essential keywords✓ Escape getting burned by a lead generation company ✓ Identify the one issue on your website that could be costing you 30% of potential clients✓ Correct the misconceptions you probably have about SEO (Search Engine Optimization) ✓ Avoid wasting money on law firm directories ✓ Determine your conversion rates to increase your firm's profitabilityAnd much, much more... Learn the online marketing strategies that less than 1% of firms employ today that can grow your practice and help you thrive-all in under 60 minutes!
Author: Shawn Leamon
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Get High-Quality Legal Clients from the Internet-Profitably If you're a law firm, you probably have two primary sources of clients: 1) Referrals: Word of mouth from other professionals, previous clients, and your network 2) Online: Your website, search engines, social media, paid ads, and other online sources This book is about helping you improve your efforts in both of these areas. You will learn: ✓ The most effective digital marketing channels for law firms, and how to use them profitably to get high-quality clients ✓ The #1 digital marketing strategy overlooked by most law firms (and it doesn't cost a dime) ✓ How to use newsletters to build relationships with referral sources and maintain top of mind awareness ✓ Methods to build a user-friendly website that converts prospects into clients ✓ Ways to track your marketing results to maximize your return on investment ✓ and much, much, more... The author, Shawn Leamon, is Chief Strategist at LaGrange Marketing, a digital marketing firm focused on helping lawyers grow their firms. Here's one of the dozens of reviews from law firm owners: "My firm has been working with Shawn Leamon at LaGrande Marketing for some time now. His services have gone well beyond our expectations. Even though Shawn understands traditional marketing techniques and strategies, he doesn't stick to the textbook. Each time I meet with him, he has a new idea, a new strategy, a new fix. He's also extremely good at automating your marketing, so that the attorneys can spend more time elsewhere. Highly recommended!"
