Author: Michael L. Geis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
The Language of Television Advertising
Author: Michael L. Geis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Television Advertising and Televangelism
Author: Rosemarie Schmidt
Publisher: John Benjamins Publishing
ISBN: 9027286299
Category : Language Arts & Disciplines
Languages : en
Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Publisher: John Benjamins Publishing
ISBN: 9027286299
Category : Language Arts & Disciplines
Languages : en
Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language of Television Advertising
Author: Sanjay Arora
Publisher:
ISBN: 9789381149072
Category : Advertising
Languages : en
Pages : 209
Book Description
Publisher:
ISBN: 9789381149072
Category : Advertising
Languages : en
Pages : 209
Book Description
Television Advertising and Televangelism
Author: Rosemarie Schmidt
Publisher: John Benjamins Publishing
ISBN: 9027225559
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Publisher: John Benjamins Publishing
ISBN: 9027225559
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language of Advertising and T.V. Commercials
Author: A. R. Fatihi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
The Language of Children in Television Advertising
Author: Carolyn Joy Smith
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 130
Book Description
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 130
Book Description
Students' Linguistic Skills and the Language of Television Advertising
Author: Robert G. Wyckham
Publisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
ISBN:
Category : Children
Languages : en
Pages : 26
Book Description
Publisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
ISBN:
Category : Children
Languages : en
Pages : 26
Book Description
A Companion to Television
Author: Janet Wasko
Publisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Publisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Brought to You By
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441
Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441
Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Language and Culture of the Television Ad
Author: Susan Gayle Strauss
Publisher:
ISBN:
Category : Language and culture
Languages : en
Pages : 438
Book Description
Publisher:
ISBN:
Category : Language and culture
Languages : en
Pages : 438
Book Description