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Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Brian M. Young
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author: Dorothy G. Singer
Publisher: SAGE
ISBN: 1412982421
Category : Games & Activities
Languages : en
Pages : 825
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Book Description
'Handbook of Children and the Media' brings together the best-known scholars from around the world to summarize the current scope of the research in this field.
Author: Roy F. Fox
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them. Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some way—by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star).
Author: Janet Wasko
Publisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
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Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author: Kara K. W. Chan
Publisher: Chinese University Press
ISBN: 9789629961794
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Author: Sar?, Gül?ah
Publisher: IGI Global
ISBN: 1522557342
Category : Social Science
Languages : en
Pages : 449
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Book Description
One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.
Author:
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 244
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Book Description
Author: Richard Adler
Publisher: Washington : National Science Foundation
ISBN:
Category : Child psychology
Languages : en
Pages : 244
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Book Description
Author: Erling Bjurström
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
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Book Description
En este informe se estudia y evalúa la investigación a nivel internacional sobre la influencia y efectos de los anuncios en televisión en los niños. 02.
