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Author:
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Category :
Languages : en
Pages : 1196
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1196
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Book Description
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 860
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Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 1012
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Author: Allison Tivnon
Publisher:
ISBN: 9781735743707
Category :
Languages : en
Pages :
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Book Description
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.
Author:
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Category :
Languages : en
Pages : 1540
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Book Description
Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 550
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Book Description
Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 466
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Book Description
Author:
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ISBN:
Category :
Languages : en
Pages : 528
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Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 2666
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Book Description
Author: Peter Hopsicker
Publisher: Routledge
ISBN: 0429954883
Category : Sports & Recreation
Languages : en
Pages : 302
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Book Description
In 2016, the Super Bowl, the climactic spectacle of American professional football, celebrated its 50th anniversary. The Super Bowl stands as the broadest ‘shared experience’ in American culture. As television ratings, cultural practices, and scholarly tomes reveal, more people participate in watching the Super Bowl than in any other common endeavour in the United States. The Super Bowl has become a new national holiday dedicated to the celebration of consumption—the driving force underneath modern culture. Beyond the borders of the United States, the Super Bowl does not rank as highly as a global phenomenon, though it increasingly draws larger audiences in a few nations around the globe. Some watch as curious students of American habits, others seem to be developing affinity for American-style football. The global dynamics of the consumption of football reveal much about the dynamics of American ‘soft power’ and cultural influence in the new globalized social networks that are emerging as consumption increasingly powers not only the United States but also the world economy. A Half Century of Super Bowls: National and Global Perspectives on America’s Grandest Spectacle analyzes the Super Bowl in shaping American and global communities and identities. It was originally published as a special issue of the International Journal of the History of Sport.
