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Business & Economics
2001-01-15 2001-01-15

The Invisible Touch

Author: Harry Beckwith
Publisher: Grand Central Publishing
ISBN: 9780759520943
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.