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Author: Brian Clegg
Publisher: Kogan Page Publishers
ISBN: 9780749431440
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better.
Author: Brian Clegg
Publisher: Kogan Page Publishers
ISBN: 9780749431440
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better.
Author: Tom Martin
Publisher: Que Publishing
ISBN: 0133431274
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: William Ammerman
Publisher: McGraw Hill Professional
ISBN: 1260441261
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Author: Harry Beckwith
Publisher: Grand Central Publishing
ISBN: 0759520941
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Author: Donald A. Marchand
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Based on a two-year research project involving 1,009 senior managers from over 100 companies representing 22 countries and 25 industries, discusses how managers see, measure and manage information and knowledge to achieve superior business performance. Suggests that creative business strategies, even e-business strategies, are not sufficient to win in today's global markets unless managers can develop the right information capabilities to leverage their staff, processes, structures and external relationships with business partners and suppliers.
Author: Soren Kaplan
Publisher: Greenleaf Book Group
ISBN: 1626343225
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to
[email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Author: Ruby L. Radford
Publisher: AuthorHouse
ISBN: 1463499701
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Author: Ginny L. Yttrup
Publisher: B&H Publishing Group
ISBN: 1433671689
Category : Fiction
Languages : en
Pages : 352
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Book Description
Three women on physically and emotionally self-destructive paths find their faith in God tested and their self-esteem bolstered as their lives intertwine.
Author: Lasana T. Harris
Publisher: MIT Press
ISBN: 0262035960
Category : Psychology
Languages : en
Pages : 239
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Book Description
An interdisciplinary view of the evolution and consequences of flexible social cognition—the capacity to withhold the inference of mental states to other people. In Invisible Mind, Lasana Harris takes a social neuroscience approach to explaining the worst of human behavior. How can a person take part in racially motivated violence and then tenderly cradle a baby or lovingly pet a puppy? Harris argues that our social cognition—the ability to infer the mental states of another agent—is flexible. That is, we can either engage or withhold social cognition. If we withhold social cognition, we dehumanize the other person. Integrating theory from a range of disciplines—social, developmental, and cognitive psychology, evolutionary anthropology, philosophy, economics, and law—with neuroscience data, Harris explores how and why we engage or withhold social cognition. He examines research in these different disciplines and describes biological processes that underlie flexible social cognition, including brain, genetic, hormonal, and physiological mechanisms. After laying out the philosophical and theoretical terrain, Harris explores examples of social cognitive ability in nonhumans and explains the evolutionary staying power of this trait. He addresses two motives for social cognition—prediction and explanation—and reviews cases of anthropomorphism (extending social cognition to entities without mental states) and dehumanization (withholding it from people with mental states). He discusses the relation of social cognition to the human/nonhuman distinction and to the evolution of sociality. He considers the importance of social context and, finally, he speculates about the implications of flexible social cognition in such arenas for human interaction as athletic competition and international disputes.
