Author: Dr. Erika Schwartz MD
Publisher: Post Hill Press
ISBN: 1682617475
Category : Health & Fitness
Languages : en
Pages : 224
Book Description
What exactly is sexuality and how does it impact our lives? In her enthralling book The Intimacy Solution, Dr. Erika Schwartz presents an in-depth look at how our individual sexual identities are shaped, and how the “norm” differs vastly from what social stereotypes and the media would have us believe. In fact, Dr. Erika confirms without a doubt—there is no norm. The Intimacy Solution walks us through the “seasons” of our continuous sexual development, helping readers view sexuality through the lenses of biology, learned behaviors, personal truth, and culture. Moving beyond Masters and Johnson’s unilateral approach to sexuality, Dr. Erika takes a broad leap forward to explain and shine a light on the impact of the myriad factors such as our delicate hormone balance, life experiences and trauma, and societal expectations as they come together to affect our personal belief systems in what sex and intimacy are at various points in our lives. In The Intimacy Solution, Dr. Erika uncovers the mystery behind the driving forces of sexuality and their impact at every stage in our lives. · how pairing sexuality with intimacy enhances emotional health and overall happiness · the direct and indelible interaction between hormones, sex and intimacy · how to overcome the loneliness, isolation, and shame associated with sexual issues, emphasizing that such problems are never unusual · the many myths about sexuality and how they affect our beliefs and behaviors…and much more. Sexuality is one of the most complicated and least understood aspects of our lives. Drawing on the personal experience of thousands of patients as well as medical expertise, research, and insightful observation, Dr. Erika helps us break down the barriers keeping us from our personal growth, truth, and identity, as well as the intimacy and passionate abandon associated with the profoundly defining force of human sexuality and the connection to intimacy and love.
The Intimacy Solution
Author: Dr. Erika Schwartz MD
Publisher: Post Hill Press
ISBN: 1682617475
Category : Health & Fitness
Languages : en
Pages : 224
Book Description
What exactly is sexuality and how does it impact our lives? In her enthralling book The Intimacy Solution, Dr. Erika Schwartz presents an in-depth look at how our individual sexual identities are shaped, and how the “norm” differs vastly from what social stereotypes and the media would have us believe. In fact, Dr. Erika confirms without a doubt—there is no norm. The Intimacy Solution walks us through the “seasons” of our continuous sexual development, helping readers view sexuality through the lenses of biology, learned behaviors, personal truth, and culture. Moving beyond Masters and Johnson’s unilateral approach to sexuality, Dr. Erika takes a broad leap forward to explain and shine a light on the impact of the myriad factors such as our delicate hormone balance, life experiences and trauma, and societal expectations as they come together to affect our personal belief systems in what sex and intimacy are at various points in our lives. In The Intimacy Solution, Dr. Erika uncovers the mystery behind the driving forces of sexuality and their impact at every stage in our lives. · how pairing sexuality with intimacy enhances emotional health and overall happiness · the direct and indelible interaction between hormones, sex and intimacy · how to overcome the loneliness, isolation, and shame associated with sexual issues, emphasizing that such problems are never unusual · the many myths about sexuality and how they affect our beliefs and behaviors…and much more. Sexuality is one of the most complicated and least understood aspects of our lives. Drawing on the personal experience of thousands of patients as well as medical expertise, research, and insightful observation, Dr. Erika helps us break down the barriers keeping us from our personal growth, truth, and identity, as well as the intimacy and passionate abandon associated with the profoundly defining force of human sexuality and the connection to intimacy and love.
Publisher: Post Hill Press
ISBN: 1682617475
Category : Health & Fitness
Languages : en
Pages : 224
Book Description
What exactly is sexuality and how does it impact our lives? In her enthralling book The Intimacy Solution, Dr. Erika Schwartz presents an in-depth look at how our individual sexual identities are shaped, and how the “norm” differs vastly from what social stereotypes and the media would have us believe. In fact, Dr. Erika confirms without a doubt—there is no norm. The Intimacy Solution walks us through the “seasons” of our continuous sexual development, helping readers view sexuality through the lenses of biology, learned behaviors, personal truth, and culture. Moving beyond Masters and Johnson’s unilateral approach to sexuality, Dr. Erika takes a broad leap forward to explain and shine a light on the impact of the myriad factors such as our delicate hormone balance, life experiences and trauma, and societal expectations as they come together to affect our personal belief systems in what sex and intimacy are at various points in our lives. In The Intimacy Solution, Dr. Erika uncovers the mystery behind the driving forces of sexuality and their impact at every stage in our lives. · how pairing sexuality with intimacy enhances emotional health and overall happiness · the direct and indelible interaction between hormones, sex and intimacy · how to overcome the loneliness, isolation, and shame associated with sexual issues, emphasizing that such problems are never unusual · the many myths about sexuality and how they affect our beliefs and behaviors…and much more. Sexuality is one of the most complicated and least understood aspects of our lives. Drawing on the personal experience of thousands of patients as well as medical expertise, research, and insightful observation, Dr. Erika helps us break down the barriers keeping us from our personal growth, truth, and identity, as well as the intimacy and passionate abandon associated with the profoundly defining force of human sexuality and the connection to intimacy and love.
The 30-Day Sex Solution
Author: Victoria Zdrok Wilson
Publisher: Adams Media
ISBN: 9781605506807
Category : Family & Relationships
Languages : en
Pages : 256
Book Description
Have Sex for 30 Days--and Transform Your Marriage! Let's face it: Sex is the barometer of your relationship. When the sex is great, odds are your relationship is great, too. But when the sex is not so great--or nonexistent!--your relationship suffers as well. Time for The 30-Day Sex Solution! This sensibly sexy handbook is the brainchild of Playboy Playmate and sex psychologist Dr. Victoria Zdrock Wilson and her therapist husband John Wilson. This happily married expert couple shows you and your partner now to reclaim intimacy, one day--and night!--at a time: Days 1-6: Renew your vows, reduce distractions, focus on just you two Days 7-12: Recapture romance and rekindle your passion Days 13-18: Rediscover each other--and reinvent yourselves as a couple Days 19-24: Embrace the power of play Days 25-30: Become sexual and spiritual soul mates Together, the Wilsons give you a sensual roadmap back to the affection, commitment, and passion you once shared. Because love--and sex--really is better the second time around!
Publisher: Adams Media
ISBN: 9781605506807
Category : Family & Relationships
Languages : en
Pages : 256
Book Description
Have Sex for 30 Days--and Transform Your Marriage! Let's face it: Sex is the barometer of your relationship. When the sex is great, odds are your relationship is great, too. But when the sex is not so great--or nonexistent!--your relationship suffers as well. Time for The 30-Day Sex Solution! This sensibly sexy handbook is the brainchild of Playboy Playmate and sex psychologist Dr. Victoria Zdrock Wilson and her therapist husband John Wilson. This happily married expert couple shows you and your partner now to reclaim intimacy, one day--and night!--at a time: Days 1-6: Renew your vows, reduce distractions, focus on just you two Days 7-12: Recapture romance and rekindle your passion Days 13-18: Rediscover each other--and reinvent yourselves as a couple Days 19-24: Embrace the power of play Days 25-30: Become sexual and spiritual soul mates Together, the Wilsons give you a sensual roadmap back to the affection, commitment, and passion you once shared. Because love--and sex--really is better the second time around!
The Intimacy Experiment
Author: Rosie Danan
Publisher: Penguin
ISBN: 0593101634
Category : Fiction
Languages : en
Pages : 337
Book Description
“Danan is becoming a go-to author.”—New York Times Book Review Naomi and Ethan will test the boundaries of love in this provocative romance from the author of the ground-breaking debut, The Roommate. Naomi Grant has built her life around going against the grain. After the sex-positive start-up she cofounded becomes an international sensation, she wants to extend her educational platform to live lecturing. Unfortunately, despite her long list of qualifications, higher ed won't hire her. Ethan Cohen has recently received two honors: LA Mag nominated him as one of the city's hottest bachelors and he became rabbi of his own synagogue. Low on both funds and congregants, the executive board of Ethan's new shul hired him with the hopes that his nontraditional background will attract more millennials to the faith. They've given him three months to turn things around or else they'll close the doors of his synagogue for good. Naomi and Ethan join forces to host a buzzy seminar series on Modern Intimacy, the perfect solution to their problems--until they discover a new one--their growing attraction to each other. They've built the syllabus for love's latest experiment, but neither of them expected they'd be the ones putting it to the test.
Publisher: Penguin
ISBN: 0593101634
Category : Fiction
Languages : en
Pages : 337
Book Description
“Danan is becoming a go-to author.”—New York Times Book Review Naomi and Ethan will test the boundaries of love in this provocative romance from the author of the ground-breaking debut, The Roommate. Naomi Grant has built her life around going against the grain. After the sex-positive start-up she cofounded becomes an international sensation, she wants to extend her educational platform to live lecturing. Unfortunately, despite her long list of qualifications, higher ed won't hire her. Ethan Cohen has recently received two honors: LA Mag nominated him as one of the city's hottest bachelors and he became rabbi of his own synagogue. Low on both funds and congregants, the executive board of Ethan's new shul hired him with the hopes that his nontraditional background will attract more millennials to the faith. They've given him three months to turn things around or else they'll close the doors of his synagogue for good. Naomi and Ethan join forces to host a buzzy seminar series on Modern Intimacy, the perfect solution to their problems--until they discover a new one--their growing attraction to each other. They've built the syllabus for love's latest experiment, but neither of them expected they'd be the ones putting it to the test.
The Intimacy Solution
Author: Erika Schwartz
Publisher: Post Hill Press
ISBN: 9781682617465
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
As seen on the TODAY Show and in Cosmopolitan magazine! The Intimacy Solution investigates the connection between sex and intimacy at all stages of life through patient stories and research and explores how individual sexuality takes shape and changes over the course of the various ages and phases of life. What exactly is sexuality and how does it impact our lives? In her enthralling book The Intimacy Solution, Dr. Erika Schwartz presents an in-depth look at how our individual sexual identities are shaped, and how the “norm” differs vastly from what social stereotypes and the media would have us believe. In fact, Dr. Erika confirms without a doubt—there is no norm. The Intimacy Solution walks us through the “seasons” of our continuous sexual development, helping readers view sexuality through the lenses of biology, learned behaviors, personal truth, and culture. Moving beyond Masters and Johnson’s unilateral approach to sexuality, Dr. Erika takes a broad leap forward to explain and shine a light on the impact of the myriad factors such as our delicate hormone balance, life experiences and trauma, and societal expectations as they come together to affect our personal belief systems in what sex and intimacy are at various points in our lives. In The Intimacy Solution, Dr. Erika uncovers the mystery behind the driving forces of sexuality and their impact at every stage in our lives. how pairing sexuality with intimacy enhances emotional health and overall happiness the direct and indelible interaction between hormones, sex and intimacy how to overcome the loneliness, isolation, and shame associated with sexual issues, emphasizing that such problems are never unusual the many myths about sexuality and how they affect our beliefs and behaviors…and much more. Sexuality is one of the most complicated and least understood aspects of our lives. Drawing on the personal experience of thousands of patients as well as medical expertise, research, and insightful observation, Dr. Erika helps us break down the barriers keeping us from our personal growth, truth, and identity, as well as the intimacy and passionate abandon associated with the profoundly defining force of human sexuality and the connection to intimacy and love.
Publisher: Post Hill Press
ISBN: 9781682617465
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
As seen on the TODAY Show and in Cosmopolitan magazine! The Intimacy Solution investigates the connection between sex and intimacy at all stages of life through patient stories and research and explores how individual sexuality takes shape and changes over the course of the various ages and phases of life. What exactly is sexuality and how does it impact our lives? In her enthralling book The Intimacy Solution, Dr. Erika Schwartz presents an in-depth look at how our individual sexual identities are shaped, and how the “norm” differs vastly from what social stereotypes and the media would have us believe. In fact, Dr. Erika confirms without a doubt—there is no norm. The Intimacy Solution walks us through the “seasons” of our continuous sexual development, helping readers view sexuality through the lenses of biology, learned behaviors, personal truth, and culture. Moving beyond Masters and Johnson’s unilateral approach to sexuality, Dr. Erika takes a broad leap forward to explain and shine a light on the impact of the myriad factors such as our delicate hormone balance, life experiences and trauma, and societal expectations as they come together to affect our personal belief systems in what sex and intimacy are at various points in our lives. In The Intimacy Solution, Dr. Erika uncovers the mystery behind the driving forces of sexuality and their impact at every stage in our lives. how pairing sexuality with intimacy enhances emotional health and overall happiness the direct and indelible interaction between hormones, sex and intimacy how to overcome the loneliness, isolation, and shame associated with sexual issues, emphasizing that such problems are never unusual the many myths about sexuality and how they affect our beliefs and behaviors…and much more. Sexuality is one of the most complicated and least understood aspects of our lives. Drawing on the personal experience of thousands of patients as well as medical expertise, research, and insightful observation, Dr. Erika helps us break down the barriers keeping us from our personal growth, truth, and identity, as well as the intimacy and passionate abandon associated with the profoundly defining force of human sexuality and the connection to intimacy and love.
How Can I Get Through to You?
Author: Terrence Real
Publisher: Simon and Schuster
ISBN: 1439106762
Category : Psychology
Languages : en
Pages : 457
Book Description
"What happened to the passion we started with? Why aren't we as close as we used to be?" PROBLEM: If you are a woman who is unfulfilled in your marriage...if you feel unheard or overburdened...if you quietly live in a state of slow-burn resentment... PROBLEM: If you are a man unhappy that your partner seems so unhappy with you...if you feel bewildered, unappreciated, or betrayed... This book offers a solution Bestselling author and nationally renowned therapist Terrence Real unearths the causes of communication blocks between men and women in this groundbreaking work. Relationships are in trouble; the demand for intimacy today must be met with new skills, and Real -- drawing on his pioneering work on male depression -- gives both men and women those skills, empowering women and connecting men, radically reversing the attitudes and emotional stumbling blocks of the patriarchal culture in which we were raised. Filled with powerful stories of the couples Real treats, no other relationship book is as straight talking or compelling in its innovative approach to healing wounds and reconnecting partners with a new strength and understanding.
Publisher: Simon and Schuster
ISBN: 1439106762
Category : Psychology
Languages : en
Pages : 457
Book Description
"What happened to the passion we started with? Why aren't we as close as we used to be?" PROBLEM: If you are a woman who is unfulfilled in your marriage...if you feel unheard or overburdened...if you quietly live in a state of slow-burn resentment... PROBLEM: If you are a man unhappy that your partner seems so unhappy with you...if you feel bewildered, unappreciated, or betrayed... This book offers a solution Bestselling author and nationally renowned therapist Terrence Real unearths the causes of communication blocks between men and women in this groundbreaking work. Relationships are in trouble; the demand for intimacy today must be met with new skills, and Real -- drawing on his pioneering work on male depression -- gives both men and women those skills, empowering women and connecting men, radically reversing the attitudes and emotional stumbling blocks of the patriarchal culture in which we were raised. Filled with powerful stories of the couples Real treats, no other relationship book is as straight talking or compelling in its innovative approach to healing wounds and reconnecting partners with a new strength and understanding.
The New Hormone Solution
Author: Dr. Erika Schwartz, MD
Publisher: Post Hill Press
ISBN: 1682613313
Category : Health & Fitness
Languages : en
Pages : 252
Book Description
Hormones regulate our bodies and run our lives—when they're in balance we feel great, look beautiful, are fertile and sexual, and enjoy every moment of our existence. When they're out of balance, whether during adolescence, pregnancy, menopause, or from medication or surgically induced, it can lead to devastating conditions like infertility, postpartum depression, insomnia, weight gain, loss of libido, memory loss, and unnecessary tests and surgeries. Erika Schwartz, MD, is the leading authority on hormone supplementation in wellness and disease prevention. In The New Hormone Solution Dr. Erika shares her successful, proven program to help women (and men) of all ages prevent and eliminate the symptoms of hormone imbalance in an integrated and caring approach. Learn what hundreds of thousands of healthy men and women have learned from following Dr. Erika's unique and caring programs. In The New Hormone Solution, you'll discover: How to identify the symptoms of hormone imbalance at different stages in your life from teens, twenties, thirties, forties, and beyond. What the safe and easy options are for treatment of hormone imbalance. How to integrate conventional medicine with mind and body care and prevent disease at all ages. How to choose the right options for your hormones and supplements. How to take ownership of your health and avoid becoming a victim of uncaring and money-hungry systems. How the cutting edge scientific data, statistics and clinical cases from the practice of Dr. Erika can be applied to your needs.
Publisher: Post Hill Press
ISBN: 1682613313
Category : Health & Fitness
Languages : en
Pages : 252
Book Description
Hormones regulate our bodies and run our lives—when they're in balance we feel great, look beautiful, are fertile and sexual, and enjoy every moment of our existence. When they're out of balance, whether during adolescence, pregnancy, menopause, or from medication or surgically induced, it can lead to devastating conditions like infertility, postpartum depression, insomnia, weight gain, loss of libido, memory loss, and unnecessary tests and surgeries. Erika Schwartz, MD, is the leading authority on hormone supplementation in wellness and disease prevention. In The New Hormone Solution Dr. Erika shares her successful, proven program to help women (and men) of all ages prevent and eliminate the symptoms of hormone imbalance in an integrated and caring approach. Learn what hundreds of thousands of healthy men and women have learned from following Dr. Erika's unique and caring programs. In The New Hormone Solution, you'll discover: How to identify the symptoms of hormone imbalance at different stages in your life from teens, twenties, thirties, forties, and beyond. What the safe and easy options are for treatment of hormone imbalance. How to integrate conventional medicine with mind and body care and prevent disease at all ages. How to choose the right options for your hormones and supplements. How to take ownership of your health and avoid becoming a victim of uncaring and money-hungry systems. How the cutting edge scientific data, statistics and clinical cases from the practice of Dr. Erika can be applied to your needs.
Intimacy and Desire
Author: Dr David Schnarch
Publisher: Scribe Publications
ISBN: 1921640324
Category : Health & Fitness
Languages : en
Pages : 449
Book Description
In this groundbreaking book, Dr. David Schnarch, one of the foremost experts on sexuality and relationships, explains why normal healthy couples in long-term relationships have sexual desire problems, regardless of how much they love each other or how well they communicate. In-depth examples of couples he has counselled reveal his unique understanding of common-but-difficult sexual desire problems that affect couples of all ages. Combining compassion and clinical wisdom, Dr. Schnarch explains how to use his revolutionary Four Points of Balance approach to resolve low desire, mismatched desire, sexual boredom, and the emotional gridlock that accompanies these problems. Intimacy and Desire provides a roadmap for how couples can transform common sexual desire problems into self-exploration and personal development that leads to psychological and spiritual growth, stronger relationships, and more powerful and meaningful desire for each other. It provides time-proven comprehensive solutions that help couples reconnect with each other sexually, and take their intimacy and passion to new, previously unexplored heights.
Publisher: Scribe Publications
ISBN: 1921640324
Category : Health & Fitness
Languages : en
Pages : 449
Book Description
In this groundbreaking book, Dr. David Schnarch, one of the foremost experts on sexuality and relationships, explains why normal healthy couples in long-term relationships have sexual desire problems, regardless of how much they love each other or how well they communicate. In-depth examples of couples he has counselled reveal his unique understanding of common-but-difficult sexual desire problems that affect couples of all ages. Combining compassion and clinical wisdom, Dr. Schnarch explains how to use his revolutionary Four Points of Balance approach to resolve low desire, mismatched desire, sexual boredom, and the emotional gridlock that accompanies these problems. Intimacy and Desire provides a roadmap for how couples can transform common sexual desire problems into self-exploration and personal development that leads to psychological and spiritual growth, stronger relationships, and more powerful and meaningful desire for each other. It provides time-proven comprehensive solutions that help couples reconnect with each other sexually, and take their intimacy and passion to new, previously unexplored heights.
Staging Sex
Author: Chelsea Pace
Publisher: Routledge
ISBN: 0429946457
Category : Performing Arts
Languages : en
Pages : 135
Book Description
Staging Sex lays out a comprehensive, practical solution for staging intimacy, nudity, and sexual violence. This book takes theatre practitioners step-by-step through the best practices, tools, and techniques for crafting effective theatrical intimacy. After an overview of the challenges directors face when staging theatrical intimacy, Staging Sex offers practical solutions and exercises, provides a system for establishing and discussing boundaries, and suggests efficient and effective language for staging intimacy and sexual violence. It also addresses production and classroom specific concerns and provides guidance for creating a culture of consent in any company or department. Written for directors, choreographers, movement coaches, stage managers, production managers, professional actors, and students of acting courses, Staging Sex is an essential tool for theatre practitioners who encounter theatrical intimacy or instructional touch, whether in rehearsal or in the classroom.
Publisher: Routledge
ISBN: 0429946457
Category : Performing Arts
Languages : en
Pages : 135
Book Description
Staging Sex lays out a comprehensive, practical solution for staging intimacy, nudity, and sexual violence. This book takes theatre practitioners step-by-step through the best practices, tools, and techniques for crafting effective theatrical intimacy. After an overview of the challenges directors face when staging theatrical intimacy, Staging Sex offers practical solutions and exercises, provides a system for establishing and discussing boundaries, and suggests efficient and effective language for staging intimacy and sexual violence. It also addresses production and classroom specific concerns and provides guidance for creating a culture of consent in any company or department. Written for directors, choreographers, movement coaches, stage managers, production managers, professional actors, and students of acting courses, Staging Sex is an essential tool for theatre practitioners who encounter theatrical intimacy or instructional touch, whether in rehearsal or in the classroom.
Artificial Intimacy
Author: Rob Brooks
Publisher: Columbia University Press
ISBN: 0231553854
Category : Psychology
Languages : en
Pages : 387
Book Description
What happens when the human brain, which evolved over eons, collides with twenty-first-century technology? Machines can now push psychological buttons, stimulating and sometimes exploiting the ways people make friends, gossip with neighbors, and grow intimate with lovers. Sex robots present the humanoid face of this technological revolution—yet although it is easy to gawk at their uncanniness, more familiar technologies based in artificial intelligence and virtual reality are insinuating themselves into human interactions. Digital lovers, virtual friends, and algorithmic matchmakers help us manage our feelings in a world of cognitive overload. Will these machines, fueled by masses of user data and powered by algorithms that learn all the time, transform the quality of human life? Artificial Intimacy offers an innovative perspective on the possibilities of the present and near future. The evolutionary biologist Rob Brooks explores the latest research on intimacy and desire to consider the interaction of new technologies and fundamental human behaviors. He details how existing artificial intelligences can already learn and exploit human social needs—and are getting better at what they do. Brooks combines an understanding of core human traits from evolutionary biology with analysis of how cultural, economic, and technological contexts shape the ways people express them. Beyond the technology, he asks what the implications of artificial intimacy will be for how we understand ourselves.
Publisher: Columbia University Press
ISBN: 0231553854
Category : Psychology
Languages : en
Pages : 387
Book Description
What happens when the human brain, which evolved over eons, collides with twenty-first-century technology? Machines can now push psychological buttons, stimulating and sometimes exploiting the ways people make friends, gossip with neighbors, and grow intimate with lovers. Sex robots present the humanoid face of this technological revolution—yet although it is easy to gawk at their uncanniness, more familiar technologies based in artificial intelligence and virtual reality are insinuating themselves into human interactions. Digital lovers, virtual friends, and algorithmic matchmakers help us manage our feelings in a world of cognitive overload. Will these machines, fueled by masses of user data and powered by algorithms that learn all the time, transform the quality of human life? Artificial Intimacy offers an innovative perspective on the possibilities of the present and near future. The evolutionary biologist Rob Brooks explores the latest research on intimacy and desire to consider the interaction of new technologies and fundamental human behaviors. He details how existing artificial intelligences can already learn and exploit human social needs—and are getting better at what they do. Brooks combines an understanding of core human traits from evolutionary biology with analysis of how cultural, economic, and technological contexts shape the ways people express them. Beyond the technology, he asks what the implications of artificial intimacy will be for how we understand ourselves.
Brand Intimacy
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.