Interactive and Direct Marketing Guide PDF Download
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Author: Graeme McCorkell
Publisher:
ISBN: 9780951869291
Category : Direct marketing
Languages : en
Pages : 2517
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Book Description
The 'Interactive and Direct Marketing Guide' embraces the entire spectrum of direct and interactive marketing. With contributions from 37 leading practitioners, each an expert in their own field, the Guide is divided into ten sections across three volumes: Planning, Implementing and Measuring; Customer Management Tools and Technologies; Understanding your Customer Information; Communications Media; Acquiring Customers; Managing and Retaining Customers; Designing your Communications; Production and Fulfilment; Legal, Decent and Honest; Useful Information.
Author: Graeme McCorkell
Publisher:
ISBN: 9780951869291
Category : Direct marketing
Languages : en
Pages : 2517
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Book Description
The 'Interactive and Direct Marketing Guide' embraces the entire spectrum of direct and interactive marketing. With contributions from 37 leading practitioners, each an expert in their own field, the Guide is divided into ten sections across three volumes: Planning, Implementing and Measuring; Customer Management Tools and Technologies; Understanding your Customer Information; Communications Media; Acquiring Customers; Managing and Retaining Customers; Designing your Communications; Production and Fulfilment; Legal, Decent and Honest; Useful Information.
Author: Institute of Direct Marketing
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Merlin Stone
Publisher: Pearson Education
ISBN: 9780273675204
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 224
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Book Description
Author:
Publisher:
ISBN: 9780933641556
Category : Direct marketing
Languages : en
Pages : 194
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Book Description
Author: Brian Thomas
Publisher: Bloomsbury Publishing
ISBN: 1472939077
Category : Business & Economics
Languages : en
Pages : 531
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Book Description
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Author: Roddy Mullin
Publisher: Kogan Page Publishers
ISBN: 9780749436773
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Author: Lois K. Geller
Publisher: Oxford University Press, USA
ISBN: 0195158695
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Author: Direct Marketing Association (U.S.)
Publisher:
ISBN: 9780933641594
Category : Internet marketing
Languages : en
Pages : 166
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Book Description
