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Author: Doc Searls
Publisher: Harvard Business Press
ISBN: 1422184021
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: • Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
Author: Doc Searls
Publisher: Harvard Business Press
ISBN: 1422184021
Category : Business & Economics
Languages : en
Pages : 318
Get Book Here
Book Description
Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: • Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
Author: Doc Searls
Publisher: Harvard Business Press
ISBN: 1422158527
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.
Author: Santiago Levy
Publisher: Rowman & Littlefield
ISBN: 0815701632
Category : Political Science
Languages : en
Pages : 377
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Book Description
Despite various reform efforts, Mexico has experienced economic stability but little growth. Today more than half of all Mexican workers are employed informally, and one out of every four is poor. Good Intentions, Bad Outcomes argues that incoherent social programs significantly contribute to this state of affairs and it suggests reforms to improve the situation. Over the past decade, Mexico has channeled an increasing number of resources into subsidizing the creation of low-productivity, informal jobs. These social programs have hampered growth, fostered illegality, and provided erratic protection to workers, trapping many in poverty. Informality has boxed Mexico into a dilemma: provide benefits to informal workers at the expense of lower growth and reduced productivity or leave millions of workers without benefits. Former finance official Santiago Levy proposes how to convert the existing system of social security for formal workers into universal social entitlements. He advocates eliminating wage-based social security contributions and raising consumption taxes on higher-income households to simultaneously increase the rate of growth of GDP, reduce inequality, and improve benefits for workers. Go od Intentions, Bad Outcomes considers whether Mexico can build on the success of Progresa-Oportunidades, a targeted poverty alleviation program that originated in Mexico and has been replicated in over 25 countries as well as in New York City. It sets forth a plan to reform social and economic policy, an essential element of a more equitable and sustainable development strategy for Mexico.
Author: Aaron Hurst
Publisher: Elevate Publishing
ISBN: 193749845X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community. Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits. It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world.
Author: Aaron Hurst
Publisher: Elevate Publishing
ISBN: 0996465529
Category : Self-Help
Languages : en
Pages : 400
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Book Description
In 2014 Aaron Hurst, Ashoka fellow and founder of Imperative and Taproot Foundation, published The Purpose Economy, the book that catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more. In this expanded and updated edition Hurst unpacks critical new research and tools for individuals and organizations to find purpose and thrive in this new era. Based on interviews with thousands of entrepreneurs, new survey-backed metrics, and refined societal trends, Hurst shows that this new era is fueling demand for purpose-centered professionals who not only create more satisfying careers, but also contribute more productively to teams and organizations. A new view of success based on relationships, impact, and growth is spreading across the globe, and individuals and organizations that embrace that view have emerged as the leaders of the new economy.
Author: Erik Brynjolfsson
Publisher: MIT Press
ISBN: 9780262523301
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
The rapid growth of electronic commerce, along with changes in information, computing, and communications, is having a profound effect on the United States economy. President Clinton recently directed the National Economic Council, in consultation with executive branch agencies, to analyze the economic implications of the Internet and electronic commerce domestically and internationally, and to consider new types of data collection and research that could be undertaken by public and private organizations. This book contains work presented at a conference held by executive branch agencies in May 1999 at the Department of Commerce. The goals of the conference were to assess current research on the digital economy, to engage the private sector in developing the research that informs investment and policy decisions, and to promote better understanding of the growth and socioeconomic implications of information technology and electronic commerce. Aspects of the digital economy addressed include macroeconomic assessment, organizational change, small business, access, market structure and competition, and employment and the workforce.
Author: Yong Hu
Publisher: Springer Nature
ISBN: 9819959535
Category : Social Science
Languages : en
Pages : 345
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Book Description
This book is an in-depth study on the past, present and future of digitalization, an important contribution to the literature on the development of the digital economy in China. The technological revolution in telecommunications has brought a “seismic shift” - the periphery has moved to the center, accelerating the emergence of a new digital world. The adoption and integration of advanced digital technologies such as 5G mobile networks, the Internet of things (IoT), cloud computing, artificial intelligence, big data analysis and robotics means that the traditional economy, with its organizational, productive and governance systems, is merging with the digital economy, with its innovative features in terms of business models, production, business organization and governance. This makes the digital transformation process highly dynamic and complex, thus challenging many aspects of economies and societies. The author discusses not only what digital transformation means for businesses, but also its impact on society at large, inspiring readers to understand China and the world and think about what digital future we would like to have.
Author: Christian Felber
Publisher: Zed Books Ltd.
ISBN: 1786997479
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Is it possible for businesses to have a bottom line that is not profit and endless growth, but human dignity, justice, sustainability and democracy? Or an alternative economic model that is untainted by the greed and crises of current financial systems? Christian Felber says it is. Moreover, in Change Everything he shows us how. In this new and updated edition of the book that sparked a global movement, Christian Felber proposes a blueprint for an economics of everybody: ethical, dignified, sustainable and principled. He shows that The Economy for the Common Good is not just an idea, but has already become a broad international movement with thousands of people, companies, communities and organizations participating, developing and implementing it.
Author: Gary Iseminger
Publisher: Temple University Press
ISBN: 1439905940
Category : Literary Criticism
Languages : en
Pages : 288
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Book Description
"...an excellent and comprehensive discussion of a debate that was initiated in this century in William Wimsatt's and Monroe C. Beardsley's influential article 'The Intentional Fallacy.'...this is a splendidly conceived and very useful collection of essays. Readers will want to take issue with the arguments of individual authors, but this is to be expected in a volume at the cutting edge of a fertile philosophical controversy." --David Novitz, The Philosophical Quarterly "What is the connection, if any, between the author's intentions in (while) writing a work of literature and the truth (acceptability, validity) of interpretive statements about it?" With this question, Gary Isminger introduces a literary debate that has been waged for the past four decades and is addressed by philosophers and literary theorists in Intention and Interpretation. Thirteen essays discuss the role of appeals to the author's intention in interpreting works of literature. A well-known argument by E.D. Hirsch serves as the basic text, in which he defends the appeal to the author's intention against Wimsatt and Beardsley's claim that such an appeal involved "the intentional fallacy." The essays, mostly commissioned by the editor, explore the presuppositions and consequences of arguing for the importance of the author's intentions in the way Hirsch does. Connections emerge between this issue and many fundamental issues in metaphysics and the philosophy of mind as well as in aesthetics. The (old) "New Criticism" and current Post-Structuralism tend to agree in disenfranchising the author, and many people now are disinclined even to consider the alternative. Hirsch demurs, and arguments like his deserve the careful attention, both from critics and sympathizers, that they receive here. Literary scholars and philosophers who are sympathetic to Continental as well as to Anglo-American styles of philosophy are among the contributors. "This is a timely book appearing as it does when postmodernist views of the death of the author are disappearing quickly from the scene. As a collection it exemplifies the best work that is being done on this problem at the moment, and it will no doubt inspire further debate." --The Journal of Aesthetics and Art Criticism "[T]his volume contains important articles illuminating the central debate over the role and relevance of authorial intentions in literary interoperation." --British Journal of Aesthetics
Author: Keith Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749457392
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
