Author: George Friedman
Publisher: Century
ISBN: 9780712679862
Category : Business intelligence
Languages : en
Pages : 276
Book Description
The ability to find and analyse information quickly and accurately can give a business an edge over its competitors. The authors show how to learn the skills that help transform widely accessible raw data into useful knowledge, by adapting techniques used by such organizations as the CIA.
The Intelligence Edge
Author: George Friedman
Publisher: Century
ISBN: 9780712679862
Category : Business intelligence
Languages : en
Pages : 276
Book Description
The ability to find and analyse information quickly and accurately can give a business an edge over its competitors. The authors show how to learn the skills that help transform widely accessible raw data into useful knowledge, by adapting techniques used by such organizations as the CIA.
Publisher: Century
ISBN: 9780712679862
Category : Business intelligence
Languages : en
Pages : 276
Book Description
The ability to find and analyse information quickly and accurately can give a business an edge over its competitors. The authors show how to learn the skills that help transform widely accessible raw data into useful knowledge, by adapting techniques used by such organizations as the CIA.
Playing to the Edge
Author: Michael V. Hayden
Publisher: Penguin
ISBN: 0143109987
Category : Biography & Autobiography
Languages : en
Pages : 466
Book Description
From the bestselling author of The Assault on Intelligence, an unprecedented high-level master narrative of America's intelligence wars, demonstrating in a time of new threats that espionage and the search for facts are essential to our democracy For General Michael Hayden, playing to the edge means playing so close to the line that you get chalk dust on your cleats. Otherwise, by playing back, you may protect yourself, but you will be less successful in protecting America. "Play to the edge" was Hayden's guiding principle when he ran the National Security Agency, and it remained so when he ran CIA. In his view, many shortsighted and uninformed people are quick to criticize, and this book will give them much to chew on but little easy comfort; it is an unapologetic insider's look told from the perspective of the people who faced awesome responsibilities head on, in the moment. How did American intelligence respond to terrorism, a major war and the most sweeping technological revolution in the last 500 years? What was NSA before 9/11 and how did it change in its aftermath? Why did NSA begin the controversial terrorist surveillance program that included the acquisition of domestic phone records? What else was set in motion during this period that formed the backdrop for the infamous Snowden revelations in 2013? As Director of CIA in the last three years of the Bush administration, Hayden had to deal with the rendition, detention and interrogation program as bequeathed to him by his predecessors. He also had to ramp up the agency to support its role in the targeted killing program that began to dramatically increase in July 2008. This was a time of great crisis at CIA, and some agency veterans have credited Hayden with actually saving the agency. He himself won't go that far, but he freely acknowledges that CIA helped turn the American security establishment into the most effective killing machine in the history of armed conflict. For 10 years, then, General Michael Hayden was a participant in some of the most telling events in the annals of American national security. General Hayden's goals are in writing this book are simple and unwavering: No apologies. No excuses. Just what happened. And why. As he writes, "There is a story here that deserves to be told, without varnish and without spin. My view is my view, and others will certainly have different perspectives, but this view deserves to be told to create as complete a history as possible of these turbulent times. I bear no grudges, or at least not many, but I do want this to be a straightforward and readable history for that slice of the American population who depend on and appreciate intelligence, but who do not have the time to master its many obscure characteristics."
Publisher: Penguin
ISBN: 0143109987
Category : Biography & Autobiography
Languages : en
Pages : 466
Book Description
From the bestselling author of The Assault on Intelligence, an unprecedented high-level master narrative of America's intelligence wars, demonstrating in a time of new threats that espionage and the search for facts are essential to our democracy For General Michael Hayden, playing to the edge means playing so close to the line that you get chalk dust on your cleats. Otherwise, by playing back, you may protect yourself, but you will be less successful in protecting America. "Play to the edge" was Hayden's guiding principle when he ran the National Security Agency, and it remained so when he ran CIA. In his view, many shortsighted and uninformed people are quick to criticize, and this book will give them much to chew on but little easy comfort; it is an unapologetic insider's look told from the perspective of the people who faced awesome responsibilities head on, in the moment. How did American intelligence respond to terrorism, a major war and the most sweeping technological revolution in the last 500 years? What was NSA before 9/11 and how did it change in its aftermath? Why did NSA begin the controversial terrorist surveillance program that included the acquisition of domestic phone records? What else was set in motion during this period that formed the backdrop for the infamous Snowden revelations in 2013? As Director of CIA in the last three years of the Bush administration, Hayden had to deal with the rendition, detention and interrogation program as bequeathed to him by his predecessors. He also had to ramp up the agency to support its role in the targeted killing program that began to dramatically increase in July 2008. This was a time of great crisis at CIA, and some agency veterans have credited Hayden with actually saving the agency. He himself won't go that far, but he freely acknowledges that CIA helped turn the American security establishment into the most effective killing machine in the history of armed conflict. For 10 years, then, General Michael Hayden was a participant in some of the most telling events in the annals of American national security. General Hayden's goals are in writing this book are simple and unwavering: No apologies. No excuses. Just what happened. And why. As he writes, "There is a story here that deserves to be told, without varnish and without spin. My view is my view, and others will certainly have different perspectives, but this view deserves to be told to create as complete a history as possible of these turbulent times. I bear no grudges, or at least not many, but I do want this to be a straightforward and readable history for that slice of the American population who depend on and appreciate intelligence, but who do not have the time to master its many obscure characteristics."
Mobile Edge Artificial Intelligence
Author: Yuanming Shi
Publisher: Elsevier
ISBN: 0128238178
Category : Computers
Languages : en
Pages : 206
Book Description
Mobile Edge Artificial Intelligence: Opportunities and Challenges presents recent advances in wireless technologies and nonconvex optimization techniques for designing efficient edge AI systems. The book includes comprehensive coverage on modeling, algorithm design and theoretical analysis. Through typical examples, the powerfulness of this set of systems and algorithms is demonstrated, along with their abilities to make low-latency, reliable and private intelligent decisions at network edge. With the availability of massive datasets, high performance computing platforms, sophisticated algorithms and software toolkits, AI has achieved remarkable success in many application domains. As such, intelligent wireless networks will be designed to leverage advanced wireless communications and mobile computing technologies to support AI-enabled applications at various edge mobile devices with limited communication, computation, hardware and energy resources. Presents advanced key enabling techniques, including model compression, wireless MapReduce and wireless cooperative transmission Provides advanced 6G wireless techniques, including over-the-air computation and reconfigurable intelligent surface Includes principles for designing communication-efficient edge inference systems, communication-efficient training systems, and communication-efficient optimization algorithms for edge machine learning
Publisher: Elsevier
ISBN: 0128238178
Category : Computers
Languages : en
Pages : 206
Book Description
Mobile Edge Artificial Intelligence: Opportunities and Challenges presents recent advances in wireless technologies and nonconvex optimization techniques for designing efficient edge AI systems. The book includes comprehensive coverage on modeling, algorithm design and theoretical analysis. Through typical examples, the powerfulness of this set of systems and algorithms is demonstrated, along with their abilities to make low-latency, reliable and private intelligent decisions at network edge. With the availability of massive datasets, high performance computing platforms, sophisticated algorithms and software toolkits, AI has achieved remarkable success in many application domains. As such, intelligent wireless networks will be designed to leverage advanced wireless communications and mobile computing technologies to support AI-enabled applications at various edge mobile devices with limited communication, computation, hardware and energy resources. Presents advanced key enabling techniques, including model compression, wireless MapReduce and wireless cooperative transmission Provides advanced 6G wireless techniques, including over-the-air computation and reconfigurable intelligent surface Includes principles for designing communication-efficient edge inference systems, communication-efficient training systems, and communication-efficient optimization algorithms for edge machine learning
Edge AI
Author: Xiaofei Wang
Publisher: Springer Nature
ISBN: 9811561869
Category : Computers
Languages : en
Pages : 156
Book Description
As an important enabler for changing people’s lives, advances in artificial intelligence (AI)-based applications and services are on the rise, despite being hindered by efficiency and latency issues. By focusing on deep learning as the most representative technique of AI, this book provides a comprehensive overview of how AI services are being applied to the network edge near the data sources, and demonstrates how AI and edge computing can be mutually beneficial. To do so, it introduces and discusses: 1) edge intelligence and intelligent edge; and 2) their implementation methods and enabling technologies, namely AI training and inference in the customized edge computing framework. Gathering essential information previously scattered across the communication, networking, and AI areas, the book can help readers to understand the connections between key enabling technologies, e.g. a) AI applications in edge; b) AI inference in edge; c) AI training for edge; d) edge computing for AI; and e) using AI to optimize edge. After identifying these five aspects, which are essential for the fusion of edge computing and AI, it discusses current challenges and outlines future trends in achieving more pervasive and fine-grained intelligence with the aid of edge computing.
Publisher: Springer Nature
ISBN: 9811561869
Category : Computers
Languages : en
Pages : 156
Book Description
As an important enabler for changing people’s lives, advances in artificial intelligence (AI)-based applications and services are on the rise, despite being hindered by efficiency and latency issues. By focusing on deep learning as the most representative technique of AI, this book provides a comprehensive overview of how AI services are being applied to the network edge near the data sources, and demonstrates how AI and edge computing can be mutually beneficial. To do so, it introduces and discusses: 1) edge intelligence and intelligent edge; and 2) their implementation methods and enabling technologies, namely AI training and inference in the customized edge computing framework. Gathering essential information previously scattered across the communication, networking, and AI areas, the book can help readers to understand the connections between key enabling technologies, e.g. a) AI applications in edge; b) AI inference in edge; c) AI training for edge; d) edge computing for AI; and e) using AI to optimize edge. After identifying these five aspects, which are essential for the fusion of edge computing and AI, it discusses current challenges and outlines future trends in achieving more pervasive and fine-grained intelligence with the aid of edge computing.
The EQ Edge
Author: Steven J. Stein
Publisher: John Wiley & Sons
ISBN: 0470681616
Category : Business & Economics
Languages : en
Pages : 375
Book Description
REVISED AND UPDAT ED WITH NEW RESEARCH INTO EQ AND PERSONAL AND CAREER SUCCESS What is the formula for success at your job? As a spouse? A parent? A Little League baseball coach or behind the bench of a minor hockey team? What does it take to get ahead? To separate yourself from the competition? To lead a less stressful and happier existence? To be fulfilled in personal and professional pursuits? What is the most important dynamic of your makeup? Is it your A) intelligence quotient? or B) emotional quotient? If you picked "A", you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But your IQ is fixed and unchangeable. The real key to personal and professional growth is your emotional intelligence quotient, which you can nurture and develop by learning more about EQ from the international bestseller The EQ Edge. Authors Steven J. Stein and Howard E. Book show you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationships, boost your confidence and optimism, and respond to challenges with enthusiasm-all of which are essential ingredients of success. The EQ Edge offers fascinating-and sometimes surprising-insights into what it takes to be a top law-enforcement officer, lawyer, school principal, student, doctor, dentist or CEO. You will learn what the top EQ factors are across many different kinds of jobs, from business managers and customer service representatives to HR professionals and public servants. The EQ Edge will help you determine which personnel are the right fit for job opportunities and who among your staff are the most promising leaders and drivers of your business. And because all of us have other roles-parent, spouse, caregiver to aging parents, neighbor, friend-The EQ Edge also describes how everyone can be more successful in these relationships. "Finally, a practical and usable guide to what emotional intelligence is all about. This book peels the onion on what EQ really is and teaches the reader to assess their own EQ and how to increase it. This is the holy grail for career success."—Michael Feiner, Professor, Columbia Graduate School of Business and author of The Feiner Points of Leadership
Publisher: John Wiley & Sons
ISBN: 0470681616
Category : Business & Economics
Languages : en
Pages : 375
Book Description
REVISED AND UPDAT ED WITH NEW RESEARCH INTO EQ AND PERSONAL AND CAREER SUCCESS What is the formula for success at your job? As a spouse? A parent? A Little League baseball coach or behind the bench of a minor hockey team? What does it take to get ahead? To separate yourself from the competition? To lead a less stressful and happier existence? To be fulfilled in personal and professional pursuits? What is the most important dynamic of your makeup? Is it your A) intelligence quotient? or B) emotional quotient? If you picked "A", you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But your IQ is fixed and unchangeable. The real key to personal and professional growth is your emotional intelligence quotient, which you can nurture and develop by learning more about EQ from the international bestseller The EQ Edge. Authors Steven J. Stein and Howard E. Book show you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationships, boost your confidence and optimism, and respond to challenges with enthusiasm-all of which are essential ingredients of success. The EQ Edge offers fascinating-and sometimes surprising-insights into what it takes to be a top law-enforcement officer, lawyer, school principal, student, doctor, dentist or CEO. You will learn what the top EQ factors are across many different kinds of jobs, from business managers and customer service representatives to HR professionals and public servants. The EQ Edge will help you determine which personnel are the right fit for job opportunities and who among your staff are the most promising leaders and drivers of your business. And because all of us have other roles-parent, spouse, caregiver to aging parents, neighbor, friend-The EQ Edge also describes how everyone can be more successful in these relationships. "Finally, a practical and usable guide to what emotional intelligence is all about. This book peels the onion on what EQ really is and teaches the reader to assess their own EQ and how to increase it. This is the holy grail for career success."—Michael Feiner, Professor, Columbia Graduate School of Business and author of The Feiner Points of Leadership
The AI Advantage
Author: Thomas H. Davenport
Publisher: MIT Press
ISBN: 0262538008
Category : Business & Economics
Languages : en
Pages : 243
Book Description
Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
Publisher: MIT Press
ISBN: 0262538008
Category : Business & Economics
Languages : en
Pages : 243
Book Description
Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
Nuking the Moon
Author: Vince Houghton
Publisher: Penguin
ISBN: 0525505180
Category : History
Languages : en
Pages : 322
Book Description
The International Spy Museum's Historian takes us on a wild tour of missions and schemes that almost happened, but were ultimately deemed too dangerous, expensive, ahead of their time, or even certifiably insane. "Compulsively readable laugh out loud history." —Mary Roach, New York Times bestselling author of Grunt and Stiff In 1958, the U.S. Air Force nuked the moon as a show of military force. In 1967, the CIA sent live cats to spy on the Soviet government. In 1942, the British built a torpedo-proof aircraft carrier out of an iceberg. Of course, none of these things ever actually happened. But in Nuking the Moon, intelligence historian Vince Houghton proves that abandoned plans can be just as illuminating--and every bit as entertaining—as the ones that made it. Vividly capturing the fascinating stories of how twenty-one plans from WWII and the Cold War went from conception, planning, and testing to cancellation, Houghton explores what happens when innovation meets desperation: For every plan as good as D-Day, there's a scheme to strap bombs to bats or dig a spy tunnel underneath the Soviet embassy. Along the way, he reveals what each one tells us about twentieth-century history, the art of spycraft, military strategy, and famous figures like JFK, Castro, and Churchill. By turns terrifying and hilarious—but always riveting—this is the unique story of history left on the drawing board.
Publisher: Penguin
ISBN: 0525505180
Category : History
Languages : en
Pages : 322
Book Description
The International Spy Museum's Historian takes us on a wild tour of missions and schemes that almost happened, but were ultimately deemed too dangerous, expensive, ahead of their time, or even certifiably insane. "Compulsively readable laugh out loud history." —Mary Roach, New York Times bestselling author of Grunt and Stiff In 1958, the U.S. Air Force nuked the moon as a show of military force. In 1967, the CIA sent live cats to spy on the Soviet government. In 1942, the British built a torpedo-proof aircraft carrier out of an iceberg. Of course, none of these things ever actually happened. But in Nuking the Moon, intelligence historian Vince Houghton proves that abandoned plans can be just as illuminating--and every bit as entertaining—as the ones that made it. Vividly capturing the fascinating stories of how twenty-one plans from WWII and the Cold War went from conception, planning, and testing to cancellation, Houghton explores what happens when innovation meets desperation: For every plan as good as D-Day, there's a scheme to strap bombs to bats or dig a spy tunnel underneath the Soviet embassy. Along the way, he reveals what each one tells us about twentieth-century history, the art of spycraft, military strategy, and famous figures like JFK, Castro, and Churchill. By turns terrifying and hilarious—but always riveting—this is the unique story of history left on the drawing board.
Artificial Intelligence for Cloud and Edge Computing
Author: Sanjay Misra
Publisher: Springer Nature
ISBN: 3030808211
Category : Computers
Languages : en
Pages : 358
Book Description
This book discusses the future possibilities of AI with cloud computing and edge computing. The main goal of this book is to conduct analyses, implementation and discussion of many tools (of artificial intelligence, machine learning and deep learning and cloud computing, fog computing, and edge computing including concepts of cyber security) for understanding integration of these technologies. With this book, readers can quickly get an overview of these emerging topics and get many ideas of the future of AI with cloud, edge, and in many other areas. Topics include machine and deep learning techniques for Internet of Things based cloud systems; security, privacy and trust issues in AI based cloud and IoT based cloud systems; AI for smart data storage in cloud-based IoT; blockchain based solutions for AI based cloud and IoT based cloud systems.This book is relevent to researchers, academics, students, and professionals.
Publisher: Springer Nature
ISBN: 3030808211
Category : Computers
Languages : en
Pages : 358
Book Description
This book discusses the future possibilities of AI with cloud computing and edge computing. The main goal of this book is to conduct analyses, implementation and discussion of many tools (of artificial intelligence, machine learning and deep learning and cloud computing, fog computing, and edge computing including concepts of cyber security) for understanding integration of these technologies. With this book, readers can quickly get an overview of these emerging topics and get many ideas of the future of AI with cloud, edge, and in many other areas. Topics include machine and deep learning techniques for Internet of Things based cloud systems; security, privacy and trust issues in AI based cloud and IoT based cloud systems; AI for smart data storage in cloud-based IoT; blockchain based solutions for AI based cloud and IoT based cloud systems.This book is relevent to researchers, academics, students, and professionals.
Cultural Intelligence
Author: Julia Middleton
Publisher: Bloomsbury Publishing
ISBN: 1472904826
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Right now, vast amounts of time and money are being invested all round the world in building global brands and organisations. But where are the global leaders who will lead them? Leaders who can cross cultural boundaries: between east and west, and north and south; between faiths and beliefs; between public, private and voluntary sectors; and between the generations? Where are the leaders who can lead in what Julia calls the “magnet cities” of the world: where the world's most talented young people will convene? Because these people will simply turn their backs on bosses who demand that their teams think and behave alike. The race is on to develop leaders with CQ. And this book is designed to give readers a decisive head start. In the process, Julia has spoken to leaders all round the world, and invited them to tell their own CQ stories: successful and disastrous, serious and funny, poignant, pragmatic and often highly personal. The result is surprising, challenging and frequently uncomfortable (there is no simplistic advice here about how to exchange business cards in the correct local manner). But the ambition is huge. As is the prize for the next generation of leaders who see the opportunity she outlines - and grasp it.
Publisher: Bloomsbury Publishing
ISBN: 1472904826
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Right now, vast amounts of time and money are being invested all round the world in building global brands and organisations. But where are the global leaders who will lead them? Leaders who can cross cultural boundaries: between east and west, and north and south; between faiths and beliefs; between public, private and voluntary sectors; and between the generations? Where are the leaders who can lead in what Julia calls the “magnet cities” of the world: where the world's most talented young people will convene? Because these people will simply turn their backs on bosses who demand that their teams think and behave alike. The race is on to develop leaders with CQ. And this book is designed to give readers a decisive head start. In the process, Julia has spoken to leaders all round the world, and invited them to tell their own CQ stories: successful and disastrous, serious and funny, poignant, pragmatic and often highly personal. The result is surprising, challenging and frequently uncomfortable (there is no simplistic advice here about how to exchange business cards in the correct local manner). But the ambition is huge. As is the prize for the next generation of leaders who see the opportunity she outlines - and grasp it.
Using Artificial Intelligence in Marketing
Author: Katie King
Publisher: Kogan Page Publishers
ISBN: 0749483407
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Publisher: Kogan Page Publishers
ISBN: 0749483407
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.