Author: John H. Zenger
Publisher: McGraw Hill Professional
ISBN: 0071621393
Category : Business & Economics
Languages : en
Pages : 297
Book Description
In their bestselling work The ExtraordinaryLeader, performance thought leaders JohnZenger and Joseph Folkman revealed the 16key competencies that separate the top 10percent of leaders from the rest. Since thatbook’s publication, they and coauthor ScottEdinger discovered, through an extensivestudy conducted over four years, that leaderswho possessed the ability to inspire and motivateoutperformed all others. The authors found that the impact of inspiringand motivating others is consistent acrossdifferent kinds of organizations and withindifferent cultures. The Inspiring Leader revealsthe authors’ newest proprietary research onhow top leaders inspire teams to greatness.It discusses the behaviors exhibited by themost successful leaders and includes adviceon how to implement them. Drawing fromstatistically significant data and objective empiricalevidence, the book shows how to: Establish a clear vision and direction Use the power of emotions Create stretch goals for your team Foster innovation and risk taking Encourage teamwork and collaboration Champion change, and much more Zenger, Folkman, and Edinger lay out thestrategies and concepts used by the world’sgreatest leaders to motivate their teams. WithThe Inspiring Leader as your guide, you willlearn how to put those strategies to work inyour own business.
The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate
Author: John H. Zenger
Publisher: McGraw Hill Professional
ISBN: 0071621393
Category : Business & Economics
Languages : en
Pages : 297
Book Description
In their bestselling work The ExtraordinaryLeader, performance thought leaders JohnZenger and Joseph Folkman revealed the 16key competencies that separate the top 10percent of leaders from the rest. Since thatbook’s publication, they and coauthor ScottEdinger discovered, through an extensivestudy conducted over four years, that leaderswho possessed the ability to inspire and motivateoutperformed all others. The authors found that the impact of inspiringand motivating others is consistent acrossdifferent kinds of organizations and withindifferent cultures. The Inspiring Leader revealsthe authors’ newest proprietary research onhow top leaders inspire teams to greatness.It discusses the behaviors exhibited by themost successful leaders and includes adviceon how to implement them. Drawing fromstatistically significant data and objective empiricalevidence, the book shows how to: Establish a clear vision and direction Use the power of emotions Create stretch goals for your team Foster innovation and risk taking Encourage teamwork and collaboration Champion change, and much more Zenger, Folkman, and Edinger lay out thestrategies and concepts used by the world’sgreatest leaders to motivate their teams. WithThe Inspiring Leader as your guide, you willlearn how to put those strategies to work inyour own business.
Publisher: McGraw Hill Professional
ISBN: 0071621393
Category : Business & Economics
Languages : en
Pages : 297
Book Description
In their bestselling work The ExtraordinaryLeader, performance thought leaders JohnZenger and Joseph Folkman revealed the 16key competencies that separate the top 10percent of leaders from the rest. Since thatbook’s publication, they and coauthor ScottEdinger discovered, through an extensivestudy conducted over four years, that leaderswho possessed the ability to inspire and motivateoutperformed all others. The authors found that the impact of inspiringand motivating others is consistent acrossdifferent kinds of organizations and withindifferent cultures. The Inspiring Leader revealsthe authors’ newest proprietary research onhow top leaders inspire teams to greatness.It discusses the behaviors exhibited by themost successful leaders and includes adviceon how to implement them. Drawing fromstatistically significant data and objective empiricalevidence, the book shows how to: Establish a clear vision and direction Use the power of emotions Create stretch goals for your team Foster innovation and risk taking Encourage teamwork and collaboration Champion change, and much more Zenger, Folkman, and Edinger lay out thestrategies and concepts used by the world’sgreatest leaders to motivate their teams. WithThe Inspiring Leader as your guide, you willlearn how to put those strategies to work inyour own business.
The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate
Author: John H. Zenger
Publisher: McGraw-Hill Education
ISBN: 9780071621243
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In their bestselling work The Extraordinary Leader, performance thought leaders John Zenger and Joseph Folkman revealed the 16 key competencies that separate the top 10 percent of leaders from the rest. Since that book’s publication, they and coauthor Scott Edinger discovered, through an extensive study conducted over four years, that leaders who possessed the ability to inspire and motivate outperformed all others. The authors found that the impact of inspiring and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the authors’ newest proprietary research on how top leaders inspire teams to greatness. It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them. Drawing from statistically significant data and objective empirical evidence, the book shows how to: Establish a clear vision and direction Use the power of emotions Create stretch goals for your team Foster innovation and risk taking Encourage teamwork and collaboration Champion change, and much more Zenger, Folkman, and Edinger lay out the strategies and concepts used by the world’s greatest leaders to motivate their teams. With The Inspiring Leader as your guide, you will learn how to put those strategies to work in your own business.
Publisher: McGraw-Hill Education
ISBN: 9780071621243
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In their bestselling work The Extraordinary Leader, performance thought leaders John Zenger and Joseph Folkman revealed the 16 key competencies that separate the top 10 percent of leaders from the rest. Since that book’s publication, they and coauthor Scott Edinger discovered, through an extensive study conducted over four years, that leaders who possessed the ability to inspire and motivate outperformed all others. The authors found that the impact of inspiring and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the authors’ newest proprietary research on how top leaders inspire teams to greatness. It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them. Drawing from statistically significant data and objective empirical evidence, the book shows how to: Establish a clear vision and direction Use the power of emotions Create stretch goals for your team Foster innovation and risk taking Encourage teamwork and collaboration Champion change, and much more Zenger, Folkman, and Edinger lay out the strategies and concepts used by the world’s greatest leaders to motivate their teams. With The Inspiring Leader as your guide, you will learn how to put those strategies to work in your own business.
The Extraordinary Leader: Turning Good Managers into Great Leaders
Author: John H. Zenger
Publisher: McGraw Hill Professional
ISBN: 0071630031
Category : Business & Economics
Languages : en
Pages : 327
Book Description
People can learn how to lead. This was the position John H. Zenger and Joseph R.Folkman took when they wrote their now-classicleadership book The Extraordinary Leader—and it’sa fact they reinforce in this new, completely updatededition of their bestseller. When it was first published, The ExtraordinaryLeader immediately attracted a wide audience ofaspiring leaders drawn to its unique feature: theextensive use of scientific studies and hard data,which served to demystify the concept of leadershipand get readers thinking about the subject ina pragmatic way. Now, Zenger and Folkman revisit the subject to addressleaders’ most pressing concerns today. Theresult is an up-to-date, essential leadership guidefor the twenty-first century that includes: Late-breaking research on the psychologyof leadership New information on leading in a globalenvironment A breakthrough case study on measuringimproved leadership behavior Studies revealing the importance offollow-through The Extraordinary Leader is a remarkable combinationof expert insight and extensive research.The authors analyzed more than 200,000 assessmentsdescribing 20,000 managers—by far themost expansive research ever conducted for a leadershipbook. Zenger and Folkman have created the leadershipbook of the ages. The Extraordinary Leader explainshow to build leadership skills that will take you andyour organization to unimagined success.
Publisher: McGraw Hill Professional
ISBN: 0071630031
Category : Business & Economics
Languages : en
Pages : 327
Book Description
People can learn how to lead. This was the position John H. Zenger and Joseph R.Folkman took when they wrote their now-classicleadership book The Extraordinary Leader—and it’sa fact they reinforce in this new, completely updatededition of their bestseller. When it was first published, The ExtraordinaryLeader immediately attracted a wide audience ofaspiring leaders drawn to its unique feature: theextensive use of scientific studies and hard data,which served to demystify the concept of leadershipand get readers thinking about the subject ina pragmatic way. Now, Zenger and Folkman revisit the subject to addressleaders’ most pressing concerns today. Theresult is an up-to-date, essential leadership guidefor the twenty-first century that includes: Late-breaking research on the psychologyof leadership New information on leading in a globalenvironment A breakthrough case study on measuringimproved leadership behavior Studies revealing the importance offollow-through The Extraordinary Leader is a remarkable combinationof expert insight and extensive research.The authors analyzed more than 200,000 assessmentsdescribing 20,000 managers—by far themost expansive research ever conducted for a leadershipbook. Zenger and Folkman have created the leadershipbook of the ages. The Extraordinary Leader explainshow to build leadership skills that will take you andyour organization to unimagined success.
The Inspiring Leader
Author: John Zenger
Publisher:
ISBN:
Category : Employee motivation
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Employee motivation
Languages : en
Pages :
Book Description
The Hidden Leader
Author: Scott Edinger
Publisher: AMACOM
ISBN: 0814434002
Category : Business & Economics
Languages : en
Pages : 254
Book Description
This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”, these are “hidden leaders” and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to identify and cultivate these talented but under utilized employees, who: Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. These hidden leaders will soon be pulled out by another organization giving them the opportunity they deserve. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--The Hidden Leader helps managers discover these secret saviors and enable them to deliver even greater value to customers.
Publisher: AMACOM
ISBN: 0814434002
Category : Business & Economics
Languages : en
Pages : 254
Book Description
This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”, these are “hidden leaders” and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to identify and cultivate these talented but under utilized employees, who: Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. These hidden leaders will soon be pulled out by another organization giving them the opportunity they deserve. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--The Hidden Leader helps managers discover these secret saviors and enable them to deliver even greater value to customers.
The ASTD Leadership Handbook
Author: Elaine Biech
Publisher: Association for Talent Development
ISBN: 1607283581
Category : Business & Economics
Languages : en
Pages : 574
Book Description
A looming leadership gap faces most organizations over the next 10 years. Has your organization prepared for the imminent lack-of-leadership crisis? Do you have a pipeline of developed leaders for the future? Leadership is the most important competency for both individual and organizational success and advancement. As Cynthia D. McCauley of the Center for Creative Leadership notes in her overview, leadership is also "a tool designed to help with a particular human dilemma: how to get individuals to work together effectively to produce collective outcomes." When you need to learn more about how to drive success in your organization, where do you turn? To the experts. And The ASTD Leadership Handbook provides 48 thought leaders—the names you know and have come to trust—to enable you to learn about every facet of leadership. Here you'll find a substantial and practical collection of wisdom, philosophies, and tools from the most respected authorities on the subject. Within this impressive volume, you'll find five major sections addressing the critical aspects of the field: Leadership Competencies Leadership Development Attributes of Successful Leaders Contemporary Leadership Challenges Broadening the Leadership Discussion. In each chapter, leaders share their expertise to help you solve your most pressing leadership challenges. Get the complete table of contents here. The lineup includes leading experts from a broad range of organizations in both the public and private sectors and features a number from the Center for Creative Leadership (ranked by the Financial Times as one of the top three leadership development organizations in the world). Many of the authors also provide free tools, which you can get here. If you can invest in only one leadership book, let this be it. You'll have all the insights and applications you need to thoroughly understand and practice its principles, guided by the expertise of those who have literally written the books on leadership.
Publisher: Association for Talent Development
ISBN: 1607283581
Category : Business & Economics
Languages : en
Pages : 574
Book Description
A looming leadership gap faces most organizations over the next 10 years. Has your organization prepared for the imminent lack-of-leadership crisis? Do you have a pipeline of developed leaders for the future? Leadership is the most important competency for both individual and organizational success and advancement. As Cynthia D. McCauley of the Center for Creative Leadership notes in her overview, leadership is also "a tool designed to help with a particular human dilemma: how to get individuals to work together effectively to produce collective outcomes." When you need to learn more about how to drive success in your organization, where do you turn? To the experts. And The ASTD Leadership Handbook provides 48 thought leaders—the names you know and have come to trust—to enable you to learn about every facet of leadership. Here you'll find a substantial and practical collection of wisdom, philosophies, and tools from the most respected authorities on the subject. Within this impressive volume, you'll find five major sections addressing the critical aspects of the field: Leadership Competencies Leadership Development Attributes of Successful Leaders Contemporary Leadership Challenges Broadening the Leadership Discussion. In each chapter, leaders share their expertise to help you solve your most pressing leadership challenges. Get the complete table of contents here. The lineup includes leading experts from a broad range of organizations in both the public and private sectors and features a number from the Center for Creative Leadership (ranked by the Financial Times as one of the top three leadership development organizations in the world). Many of the authors also provide free tools, which you can get here. If you can invest in only one leadership book, let this be it. You'll have all the insights and applications you need to thoroughly understand and practice its principles, guided by the expertise of those who have literally written the books on leadership.
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
The Inspiring Leader
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
Book Description
The Extraordinary Coach: How the Best Leaders Help Others Grow
Author: John H. Zenger
Publisher: McGraw Hill Professional
ISBN: 0071743774
Category : Business & Economics
Languages : en
Pages : 321
Book Description
COACH YOUR BUSINESS TO SUCCESS USINGTHIS “INTERACTIVE” APPROACH FROM TWO OF TODAY’SMOST FORWARD-THINKING LEADERSHIP GURUS “A wonderful and indispensable guide to the practice of coaching. The authors are among the mostseasoned practitioners around . . . and it shows! Whether you are coaching subordinates or clients,you will want to keep this book close at hand—full of detailed guidance.” —Jay A. Conger, Kravis Professor of Leadership Studies,Claremont McKenna College, and author of Building Leaders and Learning to Lead “Stinnett and Zenger provide a comprehensive look at the value of coaching inside the organization,complete with a process, tools, and supports for getting started.This book is a great resource and contribution to the field!” —Pam McLean, Ph.D., CEO, Hudson Institute of Santa Barbara “Finally, and I do mean finally, a book has emerged that is the very best guide to the philosophy,competencies, and discipline required to be a coach who makes a true difference in lives ofothers. This is not a book to read. It is a book to study and live by. Why? Because it is all there: theright questions, the right answers, and the right motives of giving your best to others.” —Larry Wilson, CEO, The Wilson Collaborative, and author of Play to Win! “The Extraordinary Coach offers a compelling view of what it means to be a truly effective leader—one who empowers and grows capability through coaching. It demystifiescoaching into an actionable framework that generates immediate change.” —Christy Consler, Vice President, Leadership Developmentand Sustainability, Safeway, Inc. “Powerful, thought-provoking, and packed with practical tools, concepts, and ideas you can useimmediately. It will change the way you think about coaching, and about yourself.” —Lou Kaucic, retired Chief People Officer of Applebee’s International, founder of CoachesCollective International About the Book: Imagine your workplace filled with curious,creative, committed employees. Peoplewho take initiative, who are fearless decisionmakers, who “own” their work. With theright coaching system in place, this dream willsoon become reality. With The Extraordinary Coach, leadershipguru Jack Zenger and coaching expertKathleen Stinnett deliver an entire toolboxfor coaching your organization to success.While other such books simply tell you howto coach, The Extraordinary Coach uses companionvideos (at www.zengerfolkman.com),worksheets, checklists, sample questions, andthe latest research fi ndings to provide a fullimmersioncourse on becoming the kindof coach who brings dramatic changes toan organization. Applying Zenger and Stinnett’s system,you’ll see immediate results in your businessincluding: Increased productivity High-energy company culture Dynamic supervisor/employeerelationships Creative problem solving Greater risk taking Heightened innovation The authors collected 360-degree feedbackassessments from some of the most effectiveleaders in business today and identified thosewho were excellent coaches. Then they combinedthe research with the latest findingsfrom the worlds of psychology, adult development,and systems theory to map out the realscience behind effective coaching. The resultis a practical, evidence-based coaching systemthat can be applied in any type of business. When you coach individuals to success, youlead your entire organization to success. This“interactive” package is exactly what you needto master one of today’s most critical businessleadership skills.
Publisher: McGraw Hill Professional
ISBN: 0071743774
Category : Business & Economics
Languages : en
Pages : 321
Book Description
COACH YOUR BUSINESS TO SUCCESS USINGTHIS “INTERACTIVE” APPROACH FROM TWO OF TODAY’SMOST FORWARD-THINKING LEADERSHIP GURUS “A wonderful and indispensable guide to the practice of coaching. The authors are among the mostseasoned practitioners around . . . and it shows! Whether you are coaching subordinates or clients,you will want to keep this book close at hand—full of detailed guidance.” —Jay A. Conger, Kravis Professor of Leadership Studies,Claremont McKenna College, and author of Building Leaders and Learning to Lead “Stinnett and Zenger provide a comprehensive look at the value of coaching inside the organization,complete with a process, tools, and supports for getting started.This book is a great resource and contribution to the field!” —Pam McLean, Ph.D., CEO, Hudson Institute of Santa Barbara “Finally, and I do mean finally, a book has emerged that is the very best guide to the philosophy,competencies, and discipline required to be a coach who makes a true difference in lives ofothers. This is not a book to read. It is a book to study and live by. Why? Because it is all there: theright questions, the right answers, and the right motives of giving your best to others.” —Larry Wilson, CEO, The Wilson Collaborative, and author of Play to Win! “The Extraordinary Coach offers a compelling view of what it means to be a truly effective leader—one who empowers and grows capability through coaching. It demystifiescoaching into an actionable framework that generates immediate change.” —Christy Consler, Vice President, Leadership Developmentand Sustainability, Safeway, Inc. “Powerful, thought-provoking, and packed with practical tools, concepts, and ideas you can useimmediately. It will change the way you think about coaching, and about yourself.” —Lou Kaucic, retired Chief People Officer of Applebee’s International, founder of CoachesCollective International About the Book: Imagine your workplace filled with curious,creative, committed employees. Peoplewho take initiative, who are fearless decisionmakers, who “own” their work. With theright coaching system in place, this dream willsoon become reality. With The Extraordinary Coach, leadershipguru Jack Zenger and coaching expertKathleen Stinnett deliver an entire toolboxfor coaching your organization to success.While other such books simply tell you howto coach, The Extraordinary Coach uses companionvideos (at www.zengerfolkman.com),worksheets, checklists, sample questions, andthe latest research fi ndings to provide a fullimmersioncourse on becoming the kindof coach who brings dramatic changes toan organization. Applying Zenger and Stinnett’s system,you’ll see immediate results in your businessincluding: Increased productivity High-energy company culture Dynamic supervisor/employeerelationships Creative problem solving Greater risk taking Heightened innovation The authors collected 360-degree feedbackassessments from some of the most effectiveleaders in business today and identified thosewho were excellent coaches. Then they combinedthe research with the latest findingsfrom the worlds of psychology, adult development,and systems theory to map out the realscience behind effective coaching. The resultis a practical, evidence-based coaching systemthat can be applied in any type of business. When you coach individuals to success, youlead your entire organization to success. This“interactive” package is exactly what you needto master one of today’s most critical businessleadership skills.
The Growth Leader
Author: Scott K. Edinger
Publisher: Greenleaf Book Group
ISBN: 1639080481
Category : Business & Economics
Languages : en
Pages : 161
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Growth is a leadership issue, not a sales issue. However you define business growth—total revenue, net income, margin expansion, number of products and services, or customer loyalty—sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction. Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level, and be properly supported by systems, process, and environment. But they can only do all this if you lead them. Are you ready to be a Growth Leader?
Publisher: Greenleaf Book Group
ISBN: 1639080481
Category : Business & Economics
Languages : en
Pages : 161
Book Description
WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER Growth is a leadership issue, not a sales issue. However you define business growth—total revenue, net income, margin expansion, number of products and services, or customer loyalty—sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction. Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level, and be properly supported by systems, process, and environment. But they can only do all this if you lead them. Are you ready to be a Growth Leader?