Author: Nicholas J. Webb
Publisher: John Wiley & Sons
ISBN: 0470916893
Category : Business & Economics
Languages : en
Pages : 290
Book Description
A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.
The Innovation Playbook
Author: Nicholas J. Webb
Publisher: John Wiley & Sons
ISBN: 0470916893
Category : Business & Economics
Languages : en
Pages : 290
Book Description
A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.
Publisher: John Wiley & Sons
ISBN: 0470916893
Category : Business & Economics
Languages : en
Pages : 290
Book Description
A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.
The Radical Innovation Playbook
Author: Olga Kokshagina
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311064150X
Category : Business & Economics
Languages : en
Pages : 180
Book Description
The Radical Innovation Playbook: A Practical Guide for Harnessing New, Novel or Game-Changing Breakthroughs The only guide you will need on creating, planning, and launching a radical innovation project. Innovation is a must if you want your company to adapt and overcome the market's rapid change in this highly competitive world. Innovation can drive growth and revenue, whatever the size of your business – whether a micro-company, SME, or multinational. But while the more commonly tried and tested incremental innovation can save time, costs and enable a company to be more sustainable, breakthrough and radical innovation (the creation of new, far-reaching, and novel ideas) can generate between two to five times as much revenue within the same period. The challenge is that breakthrough and radical innovation are hard: they require unique capabilities, structures, approaches, success metrics, and cultures to succeed. Launching radical projects without a strategic approach risks you burning through time and money without anything to show for it. The Radical Innovation Playbook is a practical, how-to-do-it manual with tested advice and guidance on planning, creating, and successfully launching new innovative business ideas. Authors Olga Kokshagina, an innovation practitioner, researcher, and advocate for open science and entrepreneurism and Allen Alexander, an Associate Professor with a focus on innovation and entrepreneurism, provide insight, practical solutions, and reusable business model canvases to show how to develop breakthrough and radical ideas while steering through the culture of the organisation to gain buy-in from peers as well as stakeholders. In this playbook, you will learn how to: Discover new innovative ideas and emerging market opportunities; Find evidence that your innovation idea has business viability; Make vital decisions about how to plan and design your innovation project; Generate alternatives to your proposition; Explore, collect and analyse information to influence and convince others; Identify, navigate, and embrace uncertainty; Engage with peers and stakeholders; Reflect on how your organisation supports ideation processes; Discover, explore and secure investment; Gain confidence and skills for a successful launch; Diversify into new markets and commercial channels; Build a business structure that enables innovation to grow; Inspire and support future generations to make an impact and achieve success. This book is for you if: You are a first-time innovator looking for guidance and help in understanding how to take your fledgling ideas forward; A CEO or senior manager looking to invest in and devise your next-generation corporate innovation portfolio; You need to tailor your organisational structure to explore and deliver successful innovations. The Radical Innovation Playbook is a practical guide, presented in striking colour, with downloadable worksheets and canvases to help you collect, analyse, plan and launch a successful breakthrough or radical innovation project. Events around the book Link to a De Gruyter Online Event in which the authors Olga Kokshagina and Allen Alexander together with John Bessant, University of Exeter Business School, and Carina Leue-Bensch, Lufthansa Systems, talk about their own experiences in creating environments and models for radical innovation: https://youtu.be/eTLhMi4rBqY
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311064150X
Category : Business & Economics
Languages : en
Pages : 180
Book Description
The Radical Innovation Playbook: A Practical Guide for Harnessing New, Novel or Game-Changing Breakthroughs The only guide you will need on creating, planning, and launching a radical innovation project. Innovation is a must if you want your company to adapt and overcome the market's rapid change in this highly competitive world. Innovation can drive growth and revenue, whatever the size of your business – whether a micro-company, SME, or multinational. But while the more commonly tried and tested incremental innovation can save time, costs and enable a company to be more sustainable, breakthrough and radical innovation (the creation of new, far-reaching, and novel ideas) can generate between two to five times as much revenue within the same period. The challenge is that breakthrough and radical innovation are hard: they require unique capabilities, structures, approaches, success metrics, and cultures to succeed. Launching radical projects without a strategic approach risks you burning through time and money without anything to show for it. The Radical Innovation Playbook is a practical, how-to-do-it manual with tested advice and guidance on planning, creating, and successfully launching new innovative business ideas. Authors Olga Kokshagina, an innovation practitioner, researcher, and advocate for open science and entrepreneurism and Allen Alexander, an Associate Professor with a focus on innovation and entrepreneurism, provide insight, practical solutions, and reusable business model canvases to show how to develop breakthrough and radical ideas while steering through the culture of the organisation to gain buy-in from peers as well as stakeholders. In this playbook, you will learn how to: Discover new innovative ideas and emerging market opportunities; Find evidence that your innovation idea has business viability; Make vital decisions about how to plan and design your innovation project; Generate alternatives to your proposition; Explore, collect and analyse information to influence and convince others; Identify, navigate, and embrace uncertainty; Engage with peers and stakeholders; Reflect on how your organisation supports ideation processes; Discover, explore and secure investment; Gain confidence and skills for a successful launch; Diversify into new markets and commercial channels; Build a business structure that enables innovation to grow; Inspire and support future generations to make an impact and achieve success. This book is for you if: You are a first-time innovator looking for guidance and help in understanding how to take your fledgling ideas forward; A CEO or senior manager looking to invest in and devise your next-generation corporate innovation portfolio; You need to tailor your organisational structure to explore and deliver successful innovations. The Radical Innovation Playbook is a practical guide, presented in striking colour, with downloadable worksheets and canvases to help you collect, analyse, plan and launch a successful breakthrough or radical innovation project. Events around the book Link to a De Gruyter Online Event in which the authors Olga Kokshagina and Allen Alexander together with John Bessant, University of Exeter Business School, and Carina Leue-Bensch, Lufthansa Systems, talk about their own experiences in creating environments and models for radical innovation: https://youtu.be/eTLhMi4rBqY
Innovator's Playbook
Author: Nathan Baird
Publisher: John Wiley & Sons
ISBN: 0730383644
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way. In Innovator’s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages: 1. Build the right team for innovation. 2. Better understand your customer through empathy. 3. Distill and refine customer-centric needs and insights. 4. Unleash your team’s creativity to create fresh new ideas to address customer needs. 5. Experiment and validate desirable, feasible and viable solutions. Innovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
Publisher: John Wiley & Sons
ISBN: 0730383644
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way. In Innovator’s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages: 1. Build the right team for innovation. 2. Better understand your customer through empathy. 3. Distill and refine customer-centric needs and insights. 4. Unleash your team’s creativity to create fresh new ideas to address customer needs. 5. Experiment and validate desirable, feasible and viable solutions. Innovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
Open Innovation Playbook
Author: V. Sundar Raj, Saravana Mani
Publisher: Notion Press
ISBN: 1637815018
Category : Business & Economics
Languages : en
Pages : 143
Book Description
“Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” of OI by meticulously guiding the reader through the different pillars of the architecture of open innovation, - Describing what it takes to establish OI as a practice in an organization, - Inviting every practitioner to be present to the fact that innovation is as much about one’s mindset as it is about strategy, skill set, principles, practices and tools. This book is comprehensive and authentic to the spirit and richness of innovation. Staying true to their passion towards the subject, the authors invite you to consume this book and be moved by the possibilities of Open Innovation.
Publisher: Notion Press
ISBN: 1637815018
Category : Business & Economics
Languages : en
Pages : 143
Book Description
“Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” of OI by meticulously guiding the reader through the different pillars of the architecture of open innovation, - Describing what it takes to establish OI as a practice in an organization, - Inviting every practitioner to be present to the fact that innovation is as much about one’s mindset as it is about strategy, skill set, principles, practices and tools. This book is comprehensive and authentic to the spirit and richness of innovation. Staying true to their passion towards the subject, the authors invite you to consume this book and be moved by the possibilities of Open Innovation.
Mapping Innovation (PB)
Author: Greg Satell
Publisher: McGraw Hill Professional
ISBN: 1259862240
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
Publisher: McGraw Hill Professional
ISBN: 1259862240
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
Reverse Innovation
Author: Vijay Govindarajan
Publisher: Harvard Business Press
ISBN: 142218398X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.
Publisher: Harvard Business Press
ISBN: 142218398X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.
Silver Lining
Author: Scott D. Anthony
Publisher: Harvard Business Press
ISBN: 1422131033
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to: -Prune your innovation and business portfolio to liberate resources for more promising initiatives - Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers - Reinvent your innovation process to drive fresh growth - Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities - Appeal to increasingly value-conscious customers to fend off low-cost attackers In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
Publisher: Harvard Business Press
ISBN: 1422131033
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to: -Prune your innovation and business portfolio to liberate resources for more promising initiatives - Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers - Reinvent your innovation process to drive fresh growth - Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities - Appeal to increasingly value-conscious customers to fend off low-cost attackers In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
The Design Thinking Playbook
Author: Michael Lewrick
Publisher: John Wiley & Sons
ISBN: 1119467500
Category : Design
Languages : en
Pages : 943
Book Description
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Publisher: John Wiley & Sons
ISBN: 1119467500
Category : Design
Languages : en
Pages : 943
Book Description
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
The Change Maker's Playbook
Author: Amy J. Radin
Publisher: City Point Press
ISBN: 1947951203
Category : Business & Economics
Languages : en
Pages : 282
Book Description
2020 Book Excellence Award Winner How any leader can deliver business-changing innovation now. Any leader in any size company, no matter the size or sector, feels the pressure to innovate, find new ideas and business models, and create enduring customer value. There is no one formula or set process to find and execute the ideas that achieve these goals; customers set moving targets, shareholders are unforgiving and demanding, and society expects companies to care about much more than the bottom line. The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts -- or any number of these in combination – are easy to see. They are easy to talk about. They are easy to intellectualize. The problem? The answers are hard to execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. In the stories, tools, techniques and advice inside The Change Maker’s Playbook, leaders will find tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts – new customers, new relationships, new sources of value and growth— their businesses need. Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own experience sitting in the innovation hot seat at some of the world’s most demanding companies and is bolstered by interviews with 50 corporate executives, founders and startup investors representing media, e-commerce, payments, healthcare, government, professional services, and not-for-profit sectors. The book walks readers through Radin’s adaptive, 9-part framework, engaging them in ready-to-apply techniques. Her work shows leaders how to find the big ideas that will meaningfully address customer needs, take the insight from idea through implementation in a way that delivers in the short and long-term for the organization, and lead effectively through the obstacles that tend to derail or diminish innovation. Three phases – Seeking, Seeding and Scaling – organize the framework within an intuitive, logical and useable format, with concrete actions outlined every step of the way. The answer to the dilemma every business faces today is that innovation is exhilarating, rewarding and even fun when it is approached as a unique challenge, but it can also be polarizing, unpredictable, and scary. Success requires that leaders rethink how they lead innovation. Leaders know they must set aside preconceived notions of what works, and look to those who have already walked in their shoes. This is why The Change Maker’s Playbook was written, and why it will become an ongoing resource for any innovation leader. Table of Contents: Foreword The Change Maker’s Framework (image) Introduction Part I: Seeking Chapter 1: Discovering Real Problems That Matter Chapter 2: Purpose, Passion, Promise and Positioning Chapter 3: The Art Of Being Resourceful Part II: Seeding Chapter 4: Prototype, Test, Learn, Iterate Chapter 5: Business Model Linchpins Chapter 6: The Green Light Moment Part III: Scaling Chapter 7: Launch Chapter 8: Testing and Experimenting Chapter 9: Anticipating and Adapting Epilogue Acknowledgements Bibliography
Publisher: City Point Press
ISBN: 1947951203
Category : Business & Economics
Languages : en
Pages : 282
Book Description
2020 Book Excellence Award Winner How any leader can deliver business-changing innovation now. Any leader in any size company, no matter the size or sector, feels the pressure to innovate, find new ideas and business models, and create enduring customer value. There is no one formula or set process to find and execute the ideas that achieve these goals; customers set moving targets, shareholders are unforgiving and demanding, and society expects companies to care about much more than the bottom line. The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts -- or any number of these in combination – are easy to see. They are easy to talk about. They are easy to intellectualize. The problem? The answers are hard to execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. In the stories, tools, techniques and advice inside The Change Maker’s Playbook, leaders will find tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts – new customers, new relationships, new sources of value and growth— their businesses need. Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own experience sitting in the innovation hot seat at some of the world’s most demanding companies and is bolstered by interviews with 50 corporate executives, founders and startup investors representing media, e-commerce, payments, healthcare, government, professional services, and not-for-profit sectors. The book walks readers through Radin’s adaptive, 9-part framework, engaging them in ready-to-apply techniques. Her work shows leaders how to find the big ideas that will meaningfully address customer needs, take the insight from idea through implementation in a way that delivers in the short and long-term for the organization, and lead effectively through the obstacles that tend to derail or diminish innovation. Three phases – Seeking, Seeding and Scaling – organize the framework within an intuitive, logical and useable format, with concrete actions outlined every step of the way. The answer to the dilemma every business faces today is that innovation is exhilarating, rewarding and even fun when it is approached as a unique challenge, but it can also be polarizing, unpredictable, and scary. Success requires that leaders rethink how they lead innovation. Leaders know they must set aside preconceived notions of what works, and look to those who have already walked in their shoes. This is why The Change Maker’s Playbook was written, and why it will become an ongoing resource for any innovation leader. Table of Contents: Foreword The Change Maker’s Framework (image) Introduction Part I: Seeking Chapter 1: Discovering Real Problems That Matter Chapter 2: Purpose, Passion, Promise and Positioning Chapter 3: The Art Of Being Resourceful Part II: Seeding Chapter 4: Prototype, Test, Learn, Iterate Chapter 5: Business Model Linchpins Chapter 6: The Green Light Moment Part III: Scaling Chapter 7: Launch Chapter 8: Testing and Experimenting Chapter 9: Anticipating and Adapting Epilogue Acknowledgements Bibliography
The Digital Transformation Playbook
Author: David L. Rogers
Publisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267
Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Publisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267
Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.