The Information Superhighway and Private Households

The Information Superhighway and Private Households PDF Author: Walter Brenner
Publisher: Springer Science & Business Media
ISBN: 3642484239
Category : Computers
Languages : en
Pages : 416

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Book Description
Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ \ \ \ \ Fig. 1. New perspective on information technology This development has already generated considerable market dynamics. Latest forecasts for the USA suggest that by 1996 at the latest the private household will present greater sales potential for home computers than business and public administration. VI Preface Up to now the use of infonnation technology in the private household has not been regarded as highly significant by either business or science, even though PCs have become widespread in the private sphere. In the ESPRIT framework there have been individual projects dealing with home networks, and in a number of Asian and European countries, as well as America, experiments with interactive television are taking place. Internet and commercial online services are experiencing rapid growth. This application area for infonnation technology in the private household, which is generating increasing business attention, must also be the subject of appropriate research activities.

The Information Superhighway and Private Households

The Information Superhighway and Private Households PDF Author: Walter Brenner
Publisher: Springer Science & Business Media
ISBN: 3642484239
Category : Computers
Languages : en
Pages : 416

Get Book Here

Book Description
Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ \ \ \ \ Fig. 1. New perspective on information technology This development has already generated considerable market dynamics. Latest forecasts for the USA suggest that by 1996 at the latest the private household will present greater sales potential for home computers than business and public administration. VI Preface Up to now the use of infonnation technology in the private household has not been regarded as highly significant by either business or science, even though PCs have become widespread in the private sphere. In the ESPRIT framework there have been individual projects dealing with home networks, and in a number of Asian and European countries, as well as America, experiments with interactive television are taking place. Internet and commercial online services are experiencing rapid growth. This application area for infonnation technology in the private household, which is generating increasing business attention, must also be the subject of appropriate research activities.

Captive Audience

Captive Audience PDF Author: Susan P. Crawford
Publisher: Yale University Press
ISBN: 0300153139
Category : Law
Languages : en
Pages : 370

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Book Description
Why Americans are paying much more for Internet access,and getting much less

The Road Ahead

The Road Ahead PDF Author: Bill Gates
Publisher: Penguin Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
In this clear-eyed, candid, and ultimately reassuring

Role of IT in Marketing of Household Products

Role of IT in Marketing of Household Products PDF Author: Dr. Arepalli Rambabu
Publisher: Lulu.com
ISBN: 0359724604
Category : Computers
Languages : en
Pages : 136

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Book Description
Information technology has assumed a vital part in marketing research. The business condition of today is complex to the point that no normal chief would need to settle on essential choice without securing enough data. Notwithstanding, it must be noticed that not all snippets of data are pertinent. In marketing research, data gathering must be deliberate and objective keeping in mind the end goal to give an extensive and pertinence data to the analyst. This will help basic leadership.

Information Society

Information Society PDF Author: Karamjit S. Gill
Publisher: Springer Science & Business Media
ISBN: 1447132491
Category : Computers
Languages : en
Pages : 415

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Book Description
Human-centredness: A Challenge to Post-industrial Europe? The key power in industrial society has been linked to the possession of capital and factory. In the "information society" it could be rather different. If one accepts that that the key power in the information society will be linked not so much to the ownership of information but to human creativity nourished by that information, the productive force of today and tomorrow, could be more and more the human brain. Making use of one's intelligence is always accompanied by positive emotion, which in turn further activates the intelligence. But, unfortunately, under present conditions workers of all levels live in fear, anxiety and stress rather than desire and motivation. The question of "basic human ecology" (quality of life) is, therefore, a major strategic factor. It is precisely the opposite to the mechanisms of exclusion that currently dominate our society: exclusion of young people through joblessness - but also exclusion through technology, as with the helplessness of older people or the poorly educated confronted with ticket dispensing machines or other automats. This is not idle theorizing, it corresponds to concrete facts. It is, for example, how some observers interpret the crisis at IBM. Because its programs were less 'human-friendly', it was shaken to its foundations by Apple and Microsof- though it seems since to have learnt its lesson.

Realizing the Information Future

Realizing the Information Future PDF Author: National Research Council
Publisher: National Academies Press
ISBN: 0309050448
Category : Computers
Languages : en
Pages : 320

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Book Description
The potential impact of the information superhighwayâ€"what it will mean to daily work, shopping, and entertainmentâ€"is of concern to nearly everyone. In the rush to put the world on-line, special issues have emerged for researchers, educators and students, and library specialists. At the same time, the research and education communities have a valuable head start when it comes to understanding computer communications networks, particularly Internet. With its roots in the research community, the Internet computer network now links tens of millions of people and extends well into the commercial world. Realizing the Information Future is written by key players in the development of Internet and other data networks. The volume highlights what we can learn from Internet and how the research, education, and library communities can take full advantage of the information highway's promised reach through time and space. This book presents a vision for the proposed national information infrastructure (NII): an open data network sending information services of all kinds, from suppliers of all kinds, to customers of all kinds, across network providers of all kinds. Realizing the Information Future examines deployment issues for the NII in light of the proposed system architecture, with specific discussion of the needs of the research and education communities. What is the role of the "institution" when everyone is online in their homes and offices? What are the consequences when citizens can easily access legal, medical, educational, and government services information from a single system? These and many other important questions are explored. The committee also looks at the development of principles to address the potential for abuse and misuse of the information highway, covering: Equitable and affordable access to the network. Reasonable approaches to controlling the rising tide of electronic information. Rights and responsibilities relating to freedom of expression, intellectual property, individual privacy, and data security. Realizing the Information Future includes a wide-ranging discussion of costs, pricing, and federal funding for network development and a discussion of the federal role in making the best technical choices to ensure that the expected social and economic benefits of the NII are realized. The time for the research and education communities to have their say about the information highway is before the ribbon is cut. Realizing the Information Future provides a timely, readable, and comprehensive exploration of key issuesâ€"important to computer scientists and engineers, researchers, librarians and their administrators, educators, and individuals interested in the shape of the information network that will soon link us all.

Handbook of Marketing

Handbook of Marketing PDF Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618

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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Data Smog

Data Smog PDF Author: David Shenk
Publisher: Harper Collins
ISBN: 0061844586
Category : Computers
Languages : en
Pages : 337

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Book Description
Media scholar ( and Internet Enthusiast ) David Shenk examines the troubling effects of information proliferation on our bodies, our brains, our relationships, and our culture, then offers strikingly down-to-earth insights for coping with the deluge. With a skillful mixture of personal essay, firsthand reportage, and sharp analysis, Shenk illustrates the central paradox of our time: as our world gets more complex, our responses to it become increasingly simplistic. He draws convincing links between data smog and stress distraction, indecision, cultural fragmentation, social vulgarity, and more. But there's hope for a saner, more meaningful future, as Shenk offers a wealth of novel prescriptions—both personal and societal—for dispelling data smog.

The Real Cyber War

The Real Cyber War PDF Author: Shawn M. Powers
Publisher: University of Illinois Press
ISBN: 0252097106
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Contemporary discussion surrounding the role of the internet in society is dominated by words like: internet freedom, surveillance, cybersecurity, Edward Snowden and, most prolifically, cyber war. Behind the rhetoric of cyber war is an on-going state-centered battle for control of information resources. Shawn Powers and Michael Jablonski conceptualize this real cyber war as the utilization of digital networks for geopolitical purposes, including covert attacks against another state's electronic systems, but also, and more importantly, the variety of ways the internet is used to further a state’s economic and military agendas. Moving beyond debates on the democratic value of new and emerging information technologies, The Real Cyber War focuses on political, economic, and geopolitical factors driving internet freedom policies, in particular the U.S. State Department's emerging doctrine in support of a universal freedom to connect. They argue that efforts to create a universal internet built upon Western legal, political, and social preferences is driven by economic and geopolitical motivations rather than the humanitarian and democratic ideals that typically accompany related policy discourse. In fact, the freedom-to-connect movement is intertwined with broader efforts to structure global society in ways that favor American and Western cultures, economies, and governments. Thought-provoking and far-seeing, The Real Cyber War reveals how internet policies and governance have emerged as critical sites of geopolitical contestation, with results certain to shape statecraft, diplomacy, and conflict in the twenty-first century.

MediaSpace

MediaSpace PDF Author: Nick Couldry
Publisher: Routledge
ISBN: 1134436343
Category : Social Science
Languages : en
Pages : 344

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Book Description
Media Space explores the importance of ideas of space and place to understanding the ways in which we experience the media in our everyday lives. Essays from leading international scholars address the kinds of space created by media and the effects that spacial arrangements have on media forms. Case studies focus on a wide variety of subjects and locales, from in-flight entertainment to mobile media such as personal stereos and mobile phones, and from the electronic spaces of the Internet to the shopping mall.