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Author: Editors of Cider Mill Press
Publisher: Simon and Schuster
ISBN: 1646431650
Category : Juvenile Nonfiction
Languages : en
Pages : 144
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Book Description
Written by an established social media influencer, this resource for aspiring social media influencers covers such topics as perfecting content, digital marketing, caption writing, and photo and video editing.
Author: Editors of Cider Mill Press
Publisher: Simon and Schuster
ISBN: 1646431650
Category : Juvenile Nonfiction
Languages : en
Pages : 144
Get Book Here
Book Description
Written by an established social media influencer, this resource for aspiring social media influencers covers such topics as perfecting content, digital marketing, caption writing, and photo and video editing.
Author: Neal Schaffer
Publisher: HarperCollins Leadership
ISBN: 1400216370
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author: Joe Sinkwitz
Publisher:
ISBN: 9781973473138
Category :
Languages : en
Pages : 173
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Book Description
Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts? Have you ever wished that it was you getting all those products and being paid all that money? Have you ever thought that you simply wish she was promoting your product?The Ultimate Guide to Influencer Marketing satisfies all three of these questions, by providing an in-depth look at the business world of influencers, how to use them for your business, and how to become one yourself. Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a forward by Copypress CEO Dave Snyder, you'll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.
Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Author: Catalina Goanta
Publisher: Edward Elgar Publishing
ISBN: 1788978285
Category : Law
Languages : en
Pages : 341
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Book Description
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Author: Jason Falls
Publisher: Entrepreneur Press
ISBN: 1613084471
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Author: M Laveau
Publisher: Independently Published
ISBN: 9781072881001
Category :
Languages : en
Pages : 70
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Book Description
The Ultimate Guide on How To Become an Influencer The growing popularity of influencers may have made you consider becoming one too. If this is something you've been thinking about, but were unsure how to proceed, this guide is exactly what you need.These are just a few of the tips you will learn reading this guide: Kinds of InfluencersStrategies to become an influencerHow many fans does it take to become a profitable influencer?Pros and cons of being an influencerBuilding a following is an ongoing headache.Top ways how influencers produce profitMistakes Influencers Need to Stop MakingInstructions to Start Influencer Marketing RelationshipsAre you ready to become a successful influencer
Author: Rachel V. Hill
Publisher:
ISBN: 9781792684005
Category :
Languages : en
Pages : 119
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Book Description
The game is changing. If you are exhausted and overwhelmed with wondering exactly HOW to get started as a profitable Travel Influencer, connect with global brands, and monetize your influence? With social media, you see these fantastic photos and people just like you, traveling the world, taking beautiful pictures, collaborating with brands, AND getting paid for it. If you want to know how to do it too, then this book guides you step-by-step through the core principles and strategies it takes to build a solid brand online. You Will Learn How To: Create Valuable and Engaging Content How to Create a Website that is a 24/7 Sales Machine Understanding Your Analytics Differentiating Yourself in the Industry How to Monetize Your Influence ... All while having the opportunity to travel the world!
Author: Giselle Lelux
Publisher: Giselle Lelux
ISBN:
Category : Computers
Languages : en
Pages : 168
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Book Description
Welcome to the influencer’s handbook, the ultimate guide to beginning, improving and taking your influencer game to the next level. I have been on all sides of the influencer world for the past 15 years and in that time I have come to know what works and what doesn’t both as an influencer and as a brand. In this book you will learn how to: - Set up and optimize your social media accounts - Perfect your personal brand to attract brand deals - Land paid collaborations regardless of your follower count - Grow your social media accounts - Beat the algorithm - Use hashtags - Act around brands - Get discovered by brands - Shoot insta-worthy content - Shoot branded content - Make brands love you - Speak influencer lingo - Go about follower outreach - Work with PR Firms & Agencies - Charge for collaborations - Turn down collaborations - Get free views and followers - Learn about - Make educated decisions when it comes to buying followers & paid advertising - Launch your own influencer website & More
Author: Helen Katz
Publisher: Routledge
ISBN: 0429785631
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
