The Influence of Packaging Color on Consumer Purchase Intent PDF Download
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Author: Vickie Lynn VanHurley
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 356
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Book Description
Author: Vickie Lynn VanHurley
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 356
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Book Description
Author: Marium Mateen Khan
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Packaged food products are now available in supermarkets which has increased consumer choice. In addition, competition between packaged food products has also increased. The consumers decision making process is strongly influenced by product packaging. Thus, the aim of the study is to measure the eff ect of product packaging (i.e. packaging color, packaging material, font style, packaging design and printed information) on consumer purchase intentions. Consumers of packaged foods in Karachi belonging to the age group of 18-35 years were surveyed through a questionnaire adapted from the earlier studies. The sample size for the study was 278 comprising a response rate of 95%. Preliminary statistical investigation consisted of reliability, validity and normality analyses. The developed hypotheses were empirically examined through regression analysis. The results suggest that all the hypotheses were accepted. The results also indicate that product packaging has a significant effect on consumer purchase intentions. It was also found that packaging material has the strongest influence on consumer purchase intentions followed by packaging color, font style, packaging design and printed information. Future studies may investigate how consumer purchase intentions are influenced by other elements of packaging in the context of Pakistan.
Author: Melvin A. Pascall
Publisher: John Wiley & Sons
ISBN: 1119126878
Category : Technology & Engineering
Languages : en
Pages : 296
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Book Description
A comprehensive review of the many new developments in the growing food processing and packaging field Revised and updated for the first time in a decade, this book discusses packaging implications for recent nonthermal processing technologies and mild food preservation such as high pressure processing, irradiation, pulsed electric fields, microwave sterilization, and other hurdle technologies. It reviews typical nonthermal processes, the characteristics of food products after nonthermal treatments, and packaging parameters to preserve the quality and enhance the safety of the products. In addition, the critical role played by packaging materials during the development of a new nonthermal processed product, and how the package is used to make the product attractive to consumers, is discussed. Packaging for Nonthermal Processing of Food, Second Edition provides up to date assessments of consumer attitudes to nonthermal processes and novel packaging (both in the U.S. and Europe). It offers a brand new chapter covering smart packaging, including thermal, microbial, chemical, and light sensing biosensors, radio frequency identification systems, and self-heating and cooling packaging. There is also a new chapter providing an overview of packaging laws and regulations in the United States and Europe. Covers the packaging types required for all major nonthermal technologies, including high pressure processing, pulsed electric field, irradiation, ohmic heating, and others Features a brand new chapter on smart packaging, including biosensors (thermal-, microbial-, chemical- and light-sensing), radio frequency identification systems, and self-heating and cooling packaging Additional chapters look at the current regulatory scene in the U.S. and Europe, as well as consumer attitudes to these novel technologies Editors and contributors bring a valuable mix of industry and research experience Packaging for Nonthermal Processing of Food, Second Edition offers many benefits to the food industry by providing practical information on the relationship between new processes and packaging materials, to academia as a source of fundamental knowledge about packaging science, and to regulatory agencies as an avenue for acquiring a deeper understanding of the packaging requirements for new processes.
Author: Carlos Velasco
Publisher: Springer
ISBN: 3319949772
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Author: Wontae Seo
Publisher:
ISBN:
Category : Color in visual communication
Languages : en
Pages : 246
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Book Description
Author: Lawrence L. Garber
Publisher:
ISBN:
Category : Color in advertising
Languages : en
Pages : 46
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Book Description
Author: Vicki Morwitz
Publisher:
ISBN: 9781601988805
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
Author: Saad Javed
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This research aims to test whether product's packaging color influences customers' purchasing preferences or not and does time pressure moderates this relationship? It studied the importance of color in determining customers' buying preferences when they have limited time to do shopping. This study revealed that buying preference of a customer is relatively more dependent on the color scheme than on time constraint. However, time pressure was an important moderating factor which influenced the effect of packaging colors on customers' purchasing preferences. This study emphasized that companies cannot afford to ignore the significance of time constraints and color scheme of the products on customers' buying behavior.
Author: Linda Holtzschue
Publisher: John Wiley & Sons
ISBN: 1118920783
Category : Design
Languages : en
Pages : 274
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Book Description
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Author: Jessica Novi
Publisher: GRIN Verlag
ISBN: 3346632881
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Vienna University of Economics and Business (Marketing and Consumer Research), language: English, abstract: Colour is everywhere. But how much influence does it have on consumers when evaluating product attributes of everyday low-involvement products? To add to the already large number of insights achieved through research a randomized mixed factorial experiment was conducted looking at the products milk and shower gel (within-subject factor) in two different packaging colours each which were manipulated between subjects (milk: dark blue vs. light blue; shower gel: orange vs. green). Marketing is like a never-ending competition of trying to somehow stand out from an enormous number of products. Hardly ever is this more obvious than when looking at a supermarket or drugstore shelf where products are placed one after another. And the big question here is why customers decide to buy exactly one brand when there are nearly uncountable others that do not show a clear point of differentiation that would make that choice comprehensible? Therefore, understanding one’s customers can be a big competitive advantage, but this is easier said than done.
