Author: Irena Cronin
Publisher: Packt Publishing Ltd
ISBN: 1838823832
Category : Computers
Languages : en
Pages : 403
Book Description
A compelling and insightful look at the future of Spatial Computing, and how this cutting-edge technology is changing the way we do business across seven primary industries, and what it means for humanity as a whole. Key Features Discover how Spatial Computing is changing the face of technology Get a roadmap for the disruptions caused by Spatial Computing and how it will affect seven major industries Gain insights about the past, present, and future of technology from the world’s leading experts and innovators Book DescriptionWhat is Spatial Computing and why is everyone from Tesla, Apple, and Facebook investing heavily in it? In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer that question by helping you understand where Spatial Computing?an augmented reality where humans and machines can interact in a physical space?came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence?Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights about the past, present, and future from leading experts an other industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in Spatial Computing in the near and medium term, and also explore what it could mean for humanity in the long term. The Infinite Retina then leaves it up to you to decide whether Spatial Computing is truly where the future of technology is heading or whether it's just an exciting, but passing, phase.What you will learn Look back at historical paradigms that changed the face of technology Consider how Spatial Computing could be the new technology that changes our lives See how Virtual and Augmented Reality will change the way we do healthcare Learn how Spatial Computing technology will lead to fully automated transportation Think about how Spatial Computing will change the manufacturing industry Explore how finance and retail are going to be impacted through Spatial Computing devices Hear accounts from industry experts on what they expect Spatial Computing to bring to their sectors Who this book is for The Infinite Retina is for anyone interested in the future of technology and how Augmented Reality and Spatial Computing (among other developments) will affect both businesses and the individual.
The Infinite Retina
Author: Irena Cronin
Publisher: Packt Publishing Ltd
ISBN: 1838823832
Category : Computers
Languages : en
Pages : 403
Book Description
A compelling and insightful look at the future of Spatial Computing, and how this cutting-edge technology is changing the way we do business across seven primary industries, and what it means for humanity as a whole. Key Features Discover how Spatial Computing is changing the face of technology Get a roadmap for the disruptions caused by Spatial Computing and how it will affect seven major industries Gain insights about the past, present, and future of technology from the world’s leading experts and innovators Book DescriptionWhat is Spatial Computing and why is everyone from Tesla, Apple, and Facebook investing heavily in it? In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer that question by helping you understand where Spatial Computing?an augmented reality where humans and machines can interact in a physical space?came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence?Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights about the past, present, and future from leading experts an other industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in Spatial Computing in the near and medium term, and also explore what it could mean for humanity in the long term. The Infinite Retina then leaves it up to you to decide whether Spatial Computing is truly where the future of technology is heading or whether it's just an exciting, but passing, phase.What you will learn Look back at historical paradigms that changed the face of technology Consider how Spatial Computing could be the new technology that changes our lives See how Virtual and Augmented Reality will change the way we do healthcare Learn how Spatial Computing technology will lead to fully automated transportation Think about how Spatial Computing will change the manufacturing industry Explore how finance and retail are going to be impacted through Spatial Computing devices Hear accounts from industry experts on what they expect Spatial Computing to bring to their sectors Who this book is for The Infinite Retina is for anyone interested in the future of technology and how Augmented Reality and Spatial Computing (among other developments) will affect both businesses and the individual.
Publisher: Packt Publishing Ltd
ISBN: 1838823832
Category : Computers
Languages : en
Pages : 403
Book Description
A compelling and insightful look at the future of Spatial Computing, and how this cutting-edge technology is changing the way we do business across seven primary industries, and what it means for humanity as a whole. Key Features Discover how Spatial Computing is changing the face of technology Get a roadmap for the disruptions caused by Spatial Computing and how it will affect seven major industries Gain insights about the past, present, and future of technology from the world’s leading experts and innovators Book DescriptionWhat is Spatial Computing and why is everyone from Tesla, Apple, and Facebook investing heavily in it? In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer that question by helping you understand where Spatial Computing?an augmented reality where humans and machines can interact in a physical space?came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence?Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights about the past, present, and future from leading experts an other industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in Spatial Computing in the near and medium term, and also explore what it could mean for humanity in the long term. The Infinite Retina then leaves it up to you to decide whether Spatial Computing is truly where the future of technology is heading or whether it's just an exciting, but passing, phase.What you will learn Look back at historical paradigms that changed the face of technology Consider how Spatial Computing could be the new technology that changes our lives See how Virtual and Augmented Reality will change the way we do healthcare Learn how Spatial Computing technology will lead to fully automated transportation Think about how Spatial Computing will change the manufacturing industry Explore how finance and retail are going to be impacted through Spatial Computing devices Hear accounts from industry experts on what they expect Spatial Computing to bring to their sectors Who this book is for The Infinite Retina is for anyone interested in the future of technology and how Augmented Reality and Spatial Computing (among other developments) will affect both businesses and the individual.
The Infinite Retina
Author: Irena Cronin
Publisher:
ISBN: 9781838824044
Category : Computers
Languages : en
Pages : 402
Book Description
In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer the question of what Spatial Computing is, and help you to understand where Spatial Computing - an augmented reality where humans and machines can interact in a physical space - came from and where it's going.
Publisher:
ISBN: 9781838824044
Category : Computers
Languages : en
Pages : 402
Book Description
In The Infinite Retina, authors Irena Cronin and Robert Scoble attempt to answer the question of what Spatial Computing is, and help you to understand where Spatial Computing - an augmented reality where humans and machines can interact in a physical space - came from and where it's going.
Spatial Augmented Reality
Author: Oliver Bimber
Publisher: CRC Press
ISBN: 1439864942
Category : Computers
Languages : en
Pages : 386
Book Description
Like virtual reality, augmented reality is becoming an emerging platform in new application areas for museums, edutainment, home entertainment, research, industry, and the art communities using novel approaches which have taken augmented reality beyond traditional eye-worn or hand-held displays. In this book, the authors discuss spatial augmented r
Publisher: CRC Press
ISBN: 1439864942
Category : Computers
Languages : en
Pages : 386
Book Description
Like virtual reality, augmented reality is becoming an emerging platform in new application areas for museums, edutainment, home entertainment, research, industry, and the art communities using novel approaches which have taken augmented reality beyond traditional eye-worn or hand-held displays. In this book, the authors discuss spatial augmented r
The Fourth Transformation
Author: Robert Scoble
Publisher:
ISBN: 9781539894445
Category : Artificial intelligence
Languages : en
Pages : 0
Book Description
Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences. From Kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years. It explains how this massive and fundamental transformation will be driven, nit just by Millennials, but by the generation following them, which the authors have named the Minecraft Generation.Robert Scoble and Shel Israel have written this book in the hope that it will serve as a business thinker's guidebook to the near-term future. They hope readers will walk away understanding the massive changes rapidly arising, so that they will navigate a successful course through the changes they will be facing sooner than they-or their competitors-- may realize just yet.
Publisher:
ISBN: 9781539894445
Category : Artificial intelligence
Languages : en
Pages : 0
Book Description
Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences. From Kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years. It explains how this massive and fundamental transformation will be driven, nit just by Millennials, but by the generation following them, which the authors have named the Minecraft Generation.Robert Scoble and Shel Israel have written this book in the hope that it will serve as a business thinker's guidebook to the near-term future. They hope readers will walk away understanding the massive changes rapidly arising, so that they will navigate a successful course through the changes they will be facing sooner than they-or their competitors-- may realize just yet.
Infinite Vision
Author: Pavithra K. Mehta
Publisher: Berrett-Koehler Publishers
ISBN: 1605099791
Category : Business & Economics
Languages : en
Pages : 354
Book Description
The Aravind Eye Care System, based in India, is the world's largest provider of high-quality eye care. It is also one of the world's most incredible and revolutionary organizations. This is the first book to explore Aravind's history and the distinctive philosophies, practices, and commitments that are the keys to its success.
Publisher: Berrett-Koehler Publishers
ISBN: 1605099791
Category : Business & Economics
Languages : en
Pages : 354
Book Description
The Aravind Eye Care System, based in India, is the world's largest provider of high-quality eye care. It is also one of the world's most incredible and revolutionary organizations. This is the first book to explore Aravind's history and the distinctive philosophies, practices, and commitments that are the keys to its success.
Visual Attention and Cortical Circuits
Author: Jochen Braun
Publisher: MIT Press
ISBN: 9780262024938
Category : Medical
Languages : en
Pages : 358
Book Description
An attempt to derive a comprehensive theory of attention from both neurobiological and psychological data.
Publisher: MIT Press
ISBN: 9780262024938
Category : Medical
Languages : en
Pages : 358
Book Description
An attempt to derive a comprehensive theory of attention from both neurobiological and psychological data.
Interconnected Realities
Author: Leslie Shannon
Publisher: John Wiley & Sons
ISBN: 1394160852
Category : Technology & Engineering
Languages : en
Pages : 233
Book Description
Explore how the metaverse is changing our lives In Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and optimistic new take on the Metaverse. Starting with metaverse realms already in existence today, the book explores the purpose that each independent platform serves, as well as how all these disparate realms will ultimately be stitched together to permanently transform our personal and business lives. A singularly insightful and informed exploration of a fascinating subject at the intersection of technology, business, and society, Interconnected Realities is an essential resource for executives, managers, board members, and other business leaders at companies in a wide range of industries, as well as tech enthusiasts, futurists, and anyone with an interest in the future of social interaction, business, or technology.
Publisher: John Wiley & Sons
ISBN: 1394160852
Category : Technology & Engineering
Languages : en
Pages : 233
Book Description
Explore how the metaverse is changing our lives In Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and optimistic new take on the Metaverse. Starting with metaverse realms already in existence today, the book explores the purpose that each independent platform serves, as well as how all these disparate realms will ultimately be stitched together to permanently transform our personal and business lives. A singularly insightful and informed exploration of a fascinating subject at the intersection of technology, business, and society, Interconnected Realities is an essential resource for executives, managers, board members, and other business leaders at companies in a wide range of industries, as well as tech enthusiasts, futurists, and anyone with an interest in the future of social interaction, business, or technology.
What the Eyes Don't See
Author: Mona Hanna-Attisha
Publisher: One World
ISBN: 0399590846
Category : Science
Languages : en
Pages : 386
Book Description
A NEW YORK TIMES NOTABLE BOOK • The dramatic story of the Flint water crisis, by a relentless physician who stood up to power. “Stirring . . . [a] blueprint for all those who believe . . . that ‘the world . . . should be full of people raising their voices.’”—The New York Times “Revealing, with the gripping intrigue of a Grisham thriller.” —O: The Oprah Magazine Here is the inspiring story of how Dr. Mona Hanna-Attisha, alongside a team of researchers, parents, friends, and community leaders, discovered that the children of Flint, Michigan, were being exposed to lead in their tap water—and then battled her own government and a brutal backlash to expose that truth to the world. Paced like a scientific thriller, What the Eyes Don’t See reveals how misguided austerity policies, broken democracy, and callous bureaucratic indifference placed an entire city at risk. And at the center of the story is Dr. Mona herself—an immigrant, doctor, scientist, and mother whose family’s activist roots inspired her pursuit of justice. What the Eyes Don’t See is a riveting account of a shameful disaster that became a tale of hope, the story of a city on the ropes that came together to fight for justice, self-determination, and the right to build a better world for their—and all of our—children. Praise for What the Eyes Don’t See “It is one thing to point out a problem. It is another thing altogether to step up and work to fix it. Mona Hanna-Attisha is a true American hero.”—Erin Brockovich “A clarion call to live a life of purpose.”—The Washington Post “Gripping . . . entertaining . . . Her book has power precisely because she takes the events she recounts so personally. . . . Moral outrage present on every page.”—The New York Times Book Review “Personal and emotional. . . She vividly describes the effects of lead poisoning on her young patients. . . . She is at her best when recounting the detective work she undertook after a tip-off about lead levels from a friend. . . . ‛Flint will not be defined by this crisis,’ vows Ms. Hanna-Attisha.”—The Economist “Flint is a public health disaster. But it was Dr. Mona, this caring, tough pediatrican turned detective, who cracked the case.”—Rachel Maddow
Publisher: One World
ISBN: 0399590846
Category : Science
Languages : en
Pages : 386
Book Description
A NEW YORK TIMES NOTABLE BOOK • The dramatic story of the Flint water crisis, by a relentless physician who stood up to power. “Stirring . . . [a] blueprint for all those who believe . . . that ‘the world . . . should be full of people raising their voices.’”—The New York Times “Revealing, with the gripping intrigue of a Grisham thriller.” —O: The Oprah Magazine Here is the inspiring story of how Dr. Mona Hanna-Attisha, alongside a team of researchers, parents, friends, and community leaders, discovered that the children of Flint, Michigan, were being exposed to lead in their tap water—and then battled her own government and a brutal backlash to expose that truth to the world. Paced like a scientific thriller, What the Eyes Don’t See reveals how misguided austerity policies, broken democracy, and callous bureaucratic indifference placed an entire city at risk. And at the center of the story is Dr. Mona herself—an immigrant, doctor, scientist, and mother whose family’s activist roots inspired her pursuit of justice. What the Eyes Don’t See is a riveting account of a shameful disaster that became a tale of hope, the story of a city on the ropes that came together to fight for justice, self-determination, and the right to build a better world for their—and all of our—children. Praise for What the Eyes Don’t See “It is one thing to point out a problem. It is another thing altogether to step up and work to fix it. Mona Hanna-Attisha is a true American hero.”—Erin Brockovich “A clarion call to live a life of purpose.”—The Washington Post “Gripping . . . entertaining . . . Her book has power precisely because she takes the events she recounts so personally. . . . Moral outrage present on every page.”—The New York Times Book Review “Personal and emotional. . . She vividly describes the effects of lead poisoning on her young patients. . . . She is at her best when recounting the detective work she undertook after a tip-off about lead levels from a friend. . . . ‛Flint will not be defined by this crisis,’ vows Ms. Hanna-Attisha.”—The Economist “Flint is a public health disaster. But it was Dr. Mona, this caring, tough pediatrican turned detective, who cracked the case.”—Rachel Maddow
The Metaverse: And How It Will Revolutionize Everything
Author: Matthew Ball
Publisher: Liveright Publishing
ISBN: 1324092041
Category : Technology & Engineering
Languages : en
Pages : 293
Book Description
INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.
Publisher: Liveright Publishing
ISBN: 1324092041
Category : Technology & Engineering
Languages : en
Pages : 293
Book Description
INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.
Beyond Eureka!
Author: Marylène Delbourg-Delphis
Publisher: Georgetown University Press
ISBN: 1647124220
Category : Business & Economics
Languages : en
Pages : 392
Book Description
"This tour-de-force of the history of the implementation of innovation seeks to address one of the biggest problems faced by entrepreneurs and corporate executives alike: the conflation of entrepreneurship with innovation. They are not the same, and they each come with their own challenges and opportunities. Starting a business is not the same as innovating a new product or service. Many books explain how to pitch, start and scale a company, as well as how to structure engineering, product, sales, marketing, and financial departments. It's implied that the company has a product or a service that has enough differentiators for the organization to succeed in the marketplace and that its founders and teams will thereby automatically be perceived as innovators. People get their understanding of what innovating means from various informal and formal sources, but it's when they get into creating something novel, whether a new product, conceptual breakthrough or business model, that they truly begin to reflect on what they thought they knew. It is then that they often become confused by the conventional wisdom. Silicon Valley pioneer and serial entrepreneur Marylene Delbourg-Delphis answers the most important questions about innovation that she has been asked by other founders and CEOs over the years. Packed with the benefits of hands-on experience, historical knowledge, and conceptual analysis, this book is a critical foundation for innovators, whether entrepreneurs or the strategic leadership teams of established companies, including heads of sales, marketing, operations, and product development"--
Publisher: Georgetown University Press
ISBN: 1647124220
Category : Business & Economics
Languages : en
Pages : 392
Book Description
"This tour-de-force of the history of the implementation of innovation seeks to address one of the biggest problems faced by entrepreneurs and corporate executives alike: the conflation of entrepreneurship with innovation. They are not the same, and they each come with their own challenges and opportunities. Starting a business is not the same as innovating a new product or service. Many books explain how to pitch, start and scale a company, as well as how to structure engineering, product, sales, marketing, and financial departments. It's implied that the company has a product or a service that has enough differentiators for the organization to succeed in the marketplace and that its founders and teams will thereby automatically be perceived as innovators. People get their understanding of what innovating means from various informal and formal sources, but it's when they get into creating something novel, whether a new product, conceptual breakthrough or business model, that they truly begin to reflect on what they thought they knew. It is then that they often become confused by the conventional wisdom. Silicon Valley pioneer and serial entrepreneur Marylene Delbourg-Delphis answers the most important questions about innovation that she has been asked by other founders and CEOs over the years. Packed with the benefits of hands-on experience, historical knowledge, and conceptual analysis, this book is a critical foundation for innovators, whether entrepreneurs or the strategic leadership teams of established companies, including heads of sales, marketing, operations, and product development"--