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Author: Tom Stuczynski
Publisher: Tom Stuczynski
ISBN: 1492366943
Category : Education
Languages : en
Pages : 290
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Book Description
Technology’s capabilities are always changing. Every day, advancements are made that will ultimately have profound effects on society, yet most of these developments go unnoticed by mainstream news outlets. As a result, the general public has largely been kept in the dark about the latest, greatest, and most exciting technological trends -- many of which are poised to reshape the world completely. This series aims to lift the veil off of these developments and shed light on how each could affect society in the years ahead. This book -- the first in the series -- begins the tour with a look at many areas of the entertainment industry, including television, movies, music, printed media, and video games. Tom Stuczynski is a tech industry insider working as a software engineer at one of the largest software development companies in the world. With over ten years’ experience studying technological trends and having obtained degrees in multiple disciplines, Tom has become adept at understanding both the technical limitations and social considerations of cutting-edge technologies. Written for anyone interested in where we are, how we arrived here, and where we’re headed, The Impact of Innovation series opens readers’ eyes to the world of new possibilities created by technological innovation and its potential impact on society. Visit www.impactofinnovation.com to learn more!
Author: Tom Stuczynski
Publisher: Tom Stuczynski
ISBN: 1492366943
Category : Education
Languages : en
Pages : 290
Get Book Here
Book Description
Technology’s capabilities are always changing. Every day, advancements are made that will ultimately have profound effects on society, yet most of these developments go unnoticed by mainstream news outlets. As a result, the general public has largely been kept in the dark about the latest, greatest, and most exciting technological trends -- many of which are poised to reshape the world completely. This series aims to lift the veil off of these developments and shed light on how each could affect society in the years ahead. This book -- the first in the series -- begins the tour with a look at many areas of the entertainment industry, including television, movies, music, printed media, and video games. Tom Stuczynski is a tech industry insider working as a software engineer at one of the largest software development companies in the world. With over ten years’ experience studying technological trends and having obtained degrees in multiple disciplines, Tom has become adept at understanding both the technical limitations and social considerations of cutting-edge technologies. Written for anyone interested in where we are, how we arrived here, and where we’re headed, The Impact of Innovation series opens readers’ eyes to the world of new possibilities created by technological innovation and its potential impact on society. Visit www.impactofinnovation.com to learn more!
Author: Shay Sayre
Publisher: Taylor & Francis
ISBN: 9780415998062
Category : Performing Arts
Languages : en
Pages : 574
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Book Description
Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
Author: Stuart Cunningham
Publisher: NYU Press
ISBN: 1479846899
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Author: Sunghan Ryu
Publisher: Taylor & Francis
ISBN: 1040005683
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
Author: Patricia Rossi
Publisher: Springer
ISBN: 331947331X
Category : Business & Economics
Languages : en
Pages : 1484
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Book Description
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Anabela Mesquita
Publisher: Springer Nature
ISBN: 9811965854
Category : Technology & Engineering
Languages : en
Pages : 849
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Book Description
This book presents high-quality, peer-reviewed papers from the International Conference in Information Technology & Education (ICITED 2022), to be held at the ESPM – Higher School of Advertising and Marketing, Rio de Janeiro, Brazil, between July 14 – 16, 2022. This book covers a specific field of knowledge. This intends to cover not only two fields of knowledge – Education and Technology – but also the interaction among them and the impact/result in the job market and organizations. It covers the research and pedagogic component of Education and Information Technologies and also the connection with Society, addressing the three pillars of higher education. This book addresses impact of pandemic on education and use of technology in education. Finally, it also encourages companies to present their professional cases which will be discussed. These can constitute real examples of how companies are overcoming their challenges with the uncertainty of the market.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 3030456978
Category : Technology & Engineering
Languages : en
Pages : 619
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Book Description
This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.
Author: Thorsten Hennig-Thurau
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 879
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Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Author: Artur Lugmayr
Publisher: Springer
ISBN: 3319494074
Category : Computers
Languages : en
Pages : 338
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Book Description
This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.
Author: Shay Sayre
Publisher: Routledge
ISBN: 1135839956
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
